1. Philp Industries Weekly Summary August 13th - August 19th
Liberty Bottleworks
Prepared on August 25th 2017
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2. A Data-Driven Approach
AMAZON ORDERS
AMAZON SALES
FAST TRACK
AMS
CHARGEBACKS
CATEGORY PERFORMANCE
BRAND PERFORMANCE
INDIVIDUAL PRODUCT PERFORMANCE
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3. Amazon Orders Amazon PO Dollars SKUs Ordered Confirmation Rate
Fulfillment Rate
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4. Amazon Sales Shipped COGS Shipped SKUs Average Sales Price
Inventory Weeks of Cover
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5. Fast Track Fast Track Replenishable Out of Stock
Non-Replenishable Out of Stock
Lost Buy Box
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6. AMS Sales Spend Average Cost of Sale Conversion Rate
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7. Chargebacks PO - On-Time Non-Compliance Oversized Carton
Prep - Bagging
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8. Category Activity Category Shipped COGS August 13th - August 19th
Change over last week
2000 Outdoors Water Bottles
$707.25 $
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9. Brand Activity Brand Shipped COGS August 13th - August 19th
Change over last week
Liberty Bottleworks (LIBCJ)
$659.75 $
Liberty Bottle Works (LIBAQ)
$47.50
$-0.50
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10. Top Products Parent Products Individual Products Product Shipped COGS
Change over last week
Liberty Bottleworks Kid's Safari Aluminum Water Bottle 12oz (B072B9RSZK)
$70.00
$30.00
Liberty Bottleworks Silver Hunter Sport Water Bottle (B00NHM5R10)
$61.71
$-10.71
Liberty Bottle Works Liberty Bottleworks Replacement Cap (B071V9Z4PZ)
$57.00
$22.00
Liberty Bottleworks Ms. R Aluminum Water Bottle (B009AT43H8)
$47.50
$28.00
Liberty Bottleworks Stellar Aluminum Water Bottle (B0722JG6BW)
$37.23
$-11.73
Liberty Bottleworks Paradise Found Aluminum Water Bottle (B074W7ZYKS)
$28.50
$9.50
Liberty Bottleworks Original Gravity Water Bottle (B074WC8Q7P)
$24.48
Liberty Bottleworks Topo Aluminum Water Bottle (B00NHM9R4S)
$24.23
$-11.98
Liberty Bottleworks Straight Up Aluminum Water Bottle, Aluminum (B071RM2CC2)
$20.00
$0.50
Liberty Bottleworks Special Ops Aluminum Water Bottle (B TX)
$0.00
Individual Products
Product
COGS
Change
Out of Stock
Liberty Bottleworks Kid's Safari Fox Aluminum Water Bottle, 12oz, Sport Cap (B06Y1L4HF2 / SPWHT)
$40.00
54.07 %
Liberty Bottleworks Silver Hunter Aluminum Water Bottle, 32oz, Naked, Stand... (B00MRUQAU0 / STBLK)
$38.25
$12.75
0.00 %
Liberty Bottleworks Ms. R Aluminum Water Bottle, 24oz, Saffron, Standard Ca... (B005CN3RY6 / STBLK)
$38.00
$28.50
Liberty Bottleworks Aluminum Water Bottle Replacement Cap, One Size, Black,... (B00D93C2VK / 1121BLK)
$27.00
$9.00
Liberty Bottleworks Stellar Aluminum Water Bottle, 32oz, Night, Standard Ca... (B00MRUPHUE / STBLK)
$25.50
$0.00
Liberty Bottleworks Kid's Safari Tiger Aluminum Water Bottle, 12oz, Sport C... (B06Y153NTM / SPGRN)
$20.00
Liberty Bottleworks Squishy Aluminum Water Bottle, 16oz, Indigo, Sport Cap (B018M7LN5S / SPBLK)
Liberty Bottleworks Straight Up Aluminum Water Bottle, 32oz, Aluminum, Spor... (B009AT94EU / SPBLK)
$10.00
53.11 %
Liberty Bottleworks Paradise Found Water Bottle, Pure, 24-Ounce (B009AT6UG0 / STBLK)
$19.00
$9.50
Liberty Bottleworks Spring Thaw Aluminum Water Bottle, 24oz, Lime, Sport Ca... (B009AT8HMK / SPBLK)
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11. Increasing Products Increasing Parent Products
Shipped COGS
Change over last week
Liberty Bottleworks Kid's Safari Aluminum Water Bottle 12oz (B072B9RSZK)
$70.00
$30.00
Liberty Bottleworks Ms. R Aluminum Water Bottle (B009AT43H8)
$47.50
$28.00
Liberty Bottleworks Original Gravity Water Bottle (B074WC8Q7P)
$24.48
Liberty Bottle Works Liberty Bottleworks Replacement Cap (B071V9Z4PZ)
$57.00
$22.00
Childern's 16oz. Insulated Aluminum Water Bottle with Sports cap. Made in t... (B0739LBBDF)
$20.00
Liberty Bottleworks LOD Sport Water Bottle (B00PUDJZGW)
$12.75
Liberty Bottleworks Climb-Axe Aluminum Water Bottle (B0745JV8SH)
Liberty Bottleworks Ascent Sport Water Bottle, Aluminum (B073T25H6R)
Liberty Bottleworks Patchwerk Aluminum Water Bottle (B074Y93Q73)
Liberty Bottleworks Coast Guard Aluminum Water Bottle (B00PUDI8NS)
$11.73
Increasing Individual Products
Product
COGS
Change
Out of Stock
Liberty Bottleworks Kid's Safari Fox Aluminum Water Bottle, 12oz, Sport Cap (B06Y1L4HF2 / SPWHT)
$40.00
54.07 %
Liberty Bottleworks Ms. R Aluminum Water Bottle, 24oz, Saffron, Standard Ca... (B005CN3RY6 / STBLK)
$38.00
$28.50
0.00 %
Liberty Bottleworks Squishy Aluminum Water Bottle, 16oz, Indigo, Sport Cap (B018M7LN5S / SPBLK)
$20.00
Liberty Bottleworks Kid's Safari Tiger Aluminum Water Bottle, 12oz, Sport C... (B06Y153NTM / SPGRN)
Liberty Bottleworks Aluminum Water Bottle Replacement Cap, One Size, Black,... (B00D93C440 / 1120BLK)
$18.00
$14.00
Liberty Bottleworks LOD Aluminum Water Bottle, 32oz, Night, Sport Cap (B00MRUQAS2 / SPBLK)
$12.75
Liberty Bottleworks Catacombs Aluminum Water Bottle, 32oz, Night, Sport Cap (B00N0Y201A / SPBLK)
Liberty Bottleworks Patchwerk Aluminum Water Bottle, 32oz, Pure, Standard C... (B00N0Y28K8 / STBLK)
Liberty Bottleworks Original Gravity Water Bottle, 32oz, Grass, Standard Ca... (B00N0Y2WFE / STBLK)
Liberty Bottleworks Climb-Axe Aluminum Water Bottle, 32oz, Naked, Sport Cap (B00N9OFE2I / SPBLK)
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12. Decreasing Products Decreasing Parent Products
Shipped COGS
Change over last week
Liberty Bottleworks Straight Up Aluminum Water Bottle (B072636R37)
$10.00
$-39.00
Liberty Bottleworks Radiant Sport Water Bottle (B009AT7KUK)
$0.00
$-30.00
Liberty Bottleworks NYC Mass Transit Aluminum Water Bottle (B074W9C28X)
$-24.48
Liberty Bottleworks 1776 Aluminum Water Bottle (B06XRXNXJ1)
Liberty Bottleworks Elevate Aluminum Water Bottle (B00NHLWTRG)
$12.75
$-23.46
Liberty Bottleworks Mike Water Bottle (B017P5A7R8)
$-12.75
Liberty Bottle Works Portland Skyline Sport Cap (B01D4WP0T6)
Liberty Bottleworks Nutra Todd Aluminum Water Bottle (B074WH41M9)
Liberty Bottleworks, Straight Up Water Bottle, Sport (B00T61GBXE)
Liberty Bottleworks Marines Sport Water Bottle (B00PUDK80Y)
Decreasing Individual Products
Product
COGS
Change
Out of Stock
Liberty Bottleworks Silver Hunter Aluminum Water Bottle, 24oz, Naked, Sport... (B00N0Y3COE / SPBLK)
$11.73
$-23.46
10.26 %
Liberty Bottleworks Elevate Aluminum Water Bottle, 24oz, Big Sky, Standard ... (B00MRUOUAW / STBLK)
$0.00
0.00 %
Liberty Bottleworks Radiant Aluminum Water Bottle, 32oz, Ember, Sport Cap (B009AT7K28 / SPBLK)
$-20.00
Liberty Bottleworks Kid's Safari Allligator Aluminum Water Bottle, 12oz, Sp... (B06Y1KCD2P / SPGRY)
40.90 %
Liberty Bottleworks Straight Up Aluminum Water Bottle, 24oz, Cosmic, Standa... (B009ATA1MO / STBLK)
$-19.00
6.45 %
Liberty Bottleworks Straight Up Water Bottle, 32 oz, Sunshine, Sports Cap (B00MRUNJU4 / SPBLK)
$-12.75
Liberty Bottleworks Mike Aluminum Water Bottle, 32oz, Ammo, Standard Cap (B00FIWBIXI / STBLK)
Liberty Bottleworks Portland Skyline Water Bottle, 32oz, Naked, Sports Cap (B01A6JDERA / SPBLK)
14.29 %
Liberty Bottleworks Dahlia (Pink) Aluminum Water Bottle, 32oz, Pure, Standa... (B00MRUON7M / STBLK)
Liberty Bottle Works NYC 32 oz Standard Cap Water Bottle, Large, Almond (B01A0N7H48 / STBLK)
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13. Appendix
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14. Services Review Using a Data-Driven Strategy
Catalog Data Quality
Compare Amazon data sources and purchase orders to identify and set up missing catalog items
Continuously compare replenishment codes to all available data sources to maintain fidelity
Create new listings for missing items and set up new products in advance of line changes
Scrape Amazon content to detect and correct changes in variations or suppressed products
Detect and consolidate duplicate listings
Forecasting
Provide digestible format of Amazon forecasts and supplementary planning recommendations
Analyze historical recommendations for accuracy and improve forward forecast
Operations
Monitor fulfillment to proactively spot data issues
Update catalog data to ease fulfillment problems
Educate your team on fulfillment practices to improve fulfillment rates
International Expansion: Sell on Amazon Globally
Promotions/Marketing
Update Amazon content to improve search relevance and conversion to sale
Execute comprehensive marketing strategy across Amazon promotional tools
“Own” critical keywords in search results
Add premium content to qualified listings
Monitor and update targeting, balance of promotions to maximize ROI
Profitability
Negotiate with Amazon on COOP terms
Improve Amazon pricing strategy over time
Analyze metrics to find opportunities for margin improvement or increase sales volume through margin reduction
Monitoring
Continuously compare Amazon data to consolidated vendor “Reference Data”
Correct data issues on a weekly basis
Analyze key metrics to provide high-level feedback
Flexibility: What does your company need?
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15. Contacts Dan Philp Sage King Managing Partner dan@philpindustries.com
Sage King
Vendor Support
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