1. Microsoft IoT Channel Overview
Martin Grossen, Franchise Manager Microsoft IoT Europe
Microsoft IoT Channel Overview

2. Microsoft Industrial Channel Rebranding

3. Microsoft Industrial Channel

4. Microsoft Industrial Channel
How does the end-user see your product ?
The embedded user sees a device and the desktop OS user sees a computer.
Dedicated Application installed by OEM
User does not see the Windows UI
Product Lifecycle – Extended Availability of the Embedded Platform
User/Customer has full flexibility to install application
PC Boots into Windows UI

5. Microsoft Industrial Channel
Image & Printing Devices
Ticketing Machines, POS, Retail Devices
Gambling Machines
Medical Systems
Industrial Automation
Measurement
Devices
Mobile Devices
Appliances, Screens,
Entertainment Devices

6. Microsoft Industrial Product Portfolio
“Classic” Microsoft Operating Systems (for embedded systems):
Windows XP Professional / XP Pro 64 bit
Windows Vista Business / Ultimate
Windows 7 Professional / Ultimate
Windows 8 / 8.1 Professional
Windows 10 IoT Enterprise LTSB (Long Term Service Branch) PKEA
“Real Embedded” Microsoft Operating Systems:
Windows CE / Windows Embedded Compact 7 / 2013
Windows XP Embedded / Windows Embedded Standard 2009
WePOS / POSReady 2009 / POSReady 7 / Embedded 8.1 Industry Pro Retail / Windows 10 IoT Enterprise Retail
Windows Embedded Standard 7 / Windows Embedded 8 Standard
Windows Embedded 8.1 Industry Pro
Windows 10 IoT Enterprise LTSB (Long Term Service Branch ) ePKEA
“Embedded Server” Microsoft Operating Systems and Applications:
Server 2012 R2 / Server 2012 / Server 2008 R2 / Server 2008 / Server 2003
Storage Server 2012 R2 / 2012 / 2008 R2 / 2008 / 2003
SQL Server 2014 / 2012 / 2008 R2 / 2008 / 2005

7. Microsoft Windows IoT Client Roadmap
WP/M 8
Win 8.1
Vista
Win 7
WES7
Compact 2013
Win on Devices (IoT)
WP/Mobile 7
WP/M 8.1
Compact 7
CE 6.0
Windows 10 XP
WE8S
XPE
WES2009
WePOS
POS2009
POS7
Ind 8.1 Pro
Ind 8.1 P.R.
Win 8
Ind 8 Pro Retail
Enterprise
Mobile
Core
.net mF
8.0
8.1 7
Ind 8.0 Pro
.net Micro Framework
SP3

8. 3 Different Windows 10 IoT Products
Windows 10 IoT Enterprise
Desktop Shell, Win32 apps, Universal Windows Apps and Drivers
1 GB RAM, 16 GB Storage
X86
Windows 10 IoT Mobile Enterprise
Modern Shell, Universal Windows Apps and Drivers
512 MB RAM, 4 GB storage
ARM
Windows 10 IoT Core
No Shell, Universal Windows Apps and Drivers
256MB RAM, 2GB storage
X86 or ARM
Entry $
Premium
Device Capabilities

9. 3 Different Windows 10 IoT Products
Windows 10 IoT Enterprise: Available now!!!
Formerly "Industry"
For industrial devices such as ATMs, thin clients, point-of-sale (POS) devices, medical devices and industrial devices.
Provides the full capabilities of Windows 10 Enterprise, including the ability to lock down the device for line-of-business use.
Support classic Windows applications as well as Universal Windows applications
Windows 10 IoT Mobile Enterprise: Available only for bigger Mobile OEMs
Will be for mobile industry devices such as handheld terminals and mobile POS devices.
Support Universal Windows apps and additional integrated peripherals and sensors.
Windows 10 IoT Core: Available now for RaPi2 / MinnowBoardMax, Later for other ARM/x86
Known as Windows “Athens"
For small-footprint, low-cost devices such as gateways supporting Universal Windows apps.
For single-purpose devices and will not include the Windows desktop shell or consumer apps such as Mail, Photos, People, ...

10. Different Windows 10 IoT Enterprise Licenses
Windows® 10 IoT Enterprise 2015 LTSB (PKEA and ePKEA)
Windows® 10 IoT Enterprise 2015 LTSB for Retail or Thin Clients
Windows® 10 IoT Enterprise 2015 LTSB for Tablets
Windows® 10 IoT Enterprise 2015 LTSB for Small Tablets
Industrial , Medical, Gaming, ATM, ...
POS, Kiosk, Digital Signage, Thin Client
Tablets 9.1” – 10.1", special CPU list
Tablets 7” - 9“, special CPU list
Attention: 3rd party media codecs not included:

11. Definition of PKEA and ePKEA
PKEA: Product Key Application
Every single machine has its own license number on license sticker (COA) and must be installed with this number and will be activated under this number.
ePKEA: Embedded Product Key Application
Embedded OEM gets an OEM license number from Microsoft per and he can use the same OEM license number for every device. The ePKEA is a multiple activation key (MAC).

12. Definition of CB / CBB / LTSB
CB: Current Branch
Security updates and patches and new functions will be installed direct at
availability and can not be switched off.
-> Updates must be installed every month, else store will not run any more.
CBB: Current Branch for Business
For Windows 10 Pro, Enterprise and Education alternative to get security updates
and patches at availability. New functions with a timely delay.
-> Important updates must be installed every 4 month, can be handled by Enterprise IT.
LTSB: Long Term Servicing Branch
Updates are available but customer don’t need to install them.
10 years after release security updates and patches.
No new function updates, no store, no edge.
Microsoft will designate a long term support rollup every 2-3 years.
EOL date set to Nov 14th, 2025

13. Windows 10 IoT Enterprise
Definition of CB / CBB / LTSB
Windows 10 Home
Current Branch
Windows Update
Windows 10 Pro
Current Branch
Current Branch for Business
Windows Update
Windows Update for Business
WSUS
Windows 10 Education
Current Branch
Current Branch for Business
Windows Update
Windows Update for Business
WSUS
Windows 10 Enterprise
Current Branch
Current Branch for Business
Long Term Servicing Branch
Windows Update
Windows Update for Business
WSUS
Windows 10 IoT Enterprise
Long Term Servicing Branch
Windows Update
Windows Update for Business
WSUS

14. Windows 10 IoT Enterprise
Windows 10 Channel Availability
Edition
Audience
Benefits
Availability
Windows 10 Home
Consumers and BYOD
Familiar and personal experience
All-new browser great for doing things online
New ways to get organized and be productive
Up-to-date with latest security and features
Direct OEM
Retail/ESD
Free upgrade1
Windows 10 Pro
Small, lower mid-size businesses
Management of devices and apps
Support for remote and mobile scenarios
Cloud technologies for organizations
Update quality confidence with broad market validation
Direct OEM
Retail/ESD
Volume Licensing
Free upgrade1
Windows 10 Education
Educational institutions, students, teachers, and administrators
All the features of Windows 10 Enterprise
Simplified upgrade and deployment from Windows 10 Home
Volume Licensing
Windows 10 Enterprise
Mid-size and large enterprises
Advanced security
Extensive device and app management
Full flexibility of OS deployment & update control2
Microsoft Desktop Optimization Pack (MDOP) 2
Volume Licensing
Windows 10 IoT Enterprise
Embedded OEMs
Advanced security
Extensive device and app management
Full flexibility of OS deployment & update control
Embedded Features
Embedded OEM
For Windows 7/8.1 devices for one year after the Windows 10 launch, delivered through Windows Update
Requires Software Assurance

15. No Internet connectivity Internet connectivity
Windows 10 IoT Activation
No Internet connectivity
Device is Offline
Windows is activated
No activation failure UX is displayed
Window is not activated 
Image is fully functional
No activation UI, watermark
Internet connectivity
Windows Activation Marker is injected into each device during manufacturing
Device deployment
Device is Online
Windows is activated
No activation failure UX is displayed
Window is not activated
Activation failure UX is displayed 
Device will reach AVS server for activation
Activation failure UX will be shown if activation fails

16. Windows 10 IoT Enterprise: Lockdown
Write Filters and Overlays
USB Filter
Dialog and Notification Filters
Shell and App Launcher
Block Pop-up Dialog Boxes and system notifications
Only allow approved USB peripherals
Easily create read only devices. Improve system uptime
Block hotkeys and edge gestures to prevent system access
Control which apps are visible and can run
Enable single Win32 or Modern app experience on device
Input Filters
AppLocker and Layout Control

17. Win 10 IoT Lockdown: Unified Write Filter
Create read only devices
Protect system against write operations
Improve system up-time
Reduce IT support & improve compliance
Secure system
System must be designed for UWF filter
Attention: Can increase boot-time

18. Win 10 IoT Lockdown: USB Group Policy
Prevent installation of all devices
Allow users to install only authorized devices
Prevent installation of prohibited devices
Control read and write permissions on removable media
Secure system
Implemented in local system group policy

19. Win 10 IoT Lockdown: Granular UX Control

20. Win 10 IoT Lockdown: AppLocker
Eliminate unwanted/unknown applications in your network / application
Enforce application standardization within your organization / on your device
Easily create and manage flexible rules using Group Policy

21. Win 10 IoT Lockdown: Shell Launcher
Launch classic Windows apps as a custom shell
Dedicated device & app experience
Different shells for different user groups
Admins can still have access to the Universal Windows Platform

22. Win 10 IoT Lockdown: Assigned Access

23. Lockdown Features Comparison

24. Windows 10 UX Control Features

25. Windows 10 IoT Core Cost structure: Development environment:
- 3 versions for maker community for free: RaspberryPi2, MinnowBoard Max, Intel Galileo
- Industrial version planned end of 2015 / early 2016, available with other ARM support (i.MX?)
Development environment:
- Support for Universal Applications and Universal Drivers
- App Development direct in Visual Studio 2015
- No realtime kernel any more
Where to start:

26. Universal Application / Universal Driver Model
IoT Enterprise
Desktop Shell, Win32 apps
1 GB RAM, 16 GB Storage
One Windows Platform
Converged capabilities across IoT platforms
Scalable
Choose the Windows that’s best for you
Trust
A platform supported for the future
IoT Mobile
Modern Shell
Mobile Chassis requirement
512 MB RAM, 4 GB storage
IoT Core
Low-cost devices
No Shell, Store, MS Apps
256MB RAM, 2GB storage
Universal Apps

27. IoT Enterprise / Mobile
Universal Application / Universal Driver Model
Device with UI
Device without UI
IoT Core
IoT Enterprise / Mobile
Same Universal App Dev Model, same Universal API surface across IoT Client platforms for Windows 10
C#, C++, JavaScript, HTML, XAML, DirectX
Scale investment across all Microsoft platforms
Leverage existing development skills
Platforms
Devices

28. Microsoft IoT Solutions

29. Microsoft IoT Solutions
Metal
Platform
System
App
Cloud

30. Microsoft IoT Solutions
Device Management
Customer Experience 5
Business Decisions
Business Values 4
Embedded
Device
Application Launch
Collect Data
Store Data 1
Enterprise
Back-end
Business Data
Analytics & BI 3
Connectivity 2

31. OEM Revenue Opportunity / Market Forecast CY17
Intelligent Systems
1.7T
Auto & Trans
Retail
Manufacturing
Healthcare
Energy
Computing
Telecom
Consumer
$7 B
$16 B
$197 B
$3 B
$27 B
$908 B
$179 B
$356 B

32. Microsoft IoT: Device Scenarios

33. Microsoft Azure Cloud

34. Microsoft Azure Cloud: Overview

35. Microsoft Azure Cloud: Dashboard

36. Microsoft IoT Solutions: Create Mobile Service

37. Microsoft Azure Cloud: Connect

38. Using Azure Mobile Services
Getting access to the Azure Mobile Service
Writing data to the Azure Mobile Service

39. Microsoft Azure Cloud: Data Visualization
Mobile Services store their data in a SQL database in the cloud, which can be accessed through Excel.

40. Microsoft Azure Cloud: Data Visualization
Enter the DB address
Log In
Select your Table

41. Microsoft IoT Szenario: Thyssen Krupp Elevators

42. Example: Intelligent System Speedtrap
Vision systems:
Capture the image of the car/truck and extract the license plate information

43. Example: Intelligent System Speedtrap
License plate information with timestamp and calculated speed is stored in the SQL database

44. End Customer solution: SQL Database Injection: ... 

45. Microsoft Licensing Resourcen
Microsoft secured OEM website MyOEM:
Licenses Terms (EULAs)
Additional Licensing Provisions (ALPs)
OEM Communication
Download Updates / Hotfixes / Patches / Supplemental Updates
Product Information
Microsoft software order center (SOC):
OPK download (Attention: only with low security browser settings)
NOT to order software licenses (COAs). Order from Silica. 
Windows Embedded / IoT dedicated website:
For much, much more information...

46. Microsoft IoT Channel Overview
Martin Grossen, Franchise Manager Microsoft IoT Europe
Microsoft IoT Channel Overview