1. Beau Arrow Spring 2012 ⌘ Ashley Phillips Taylor Gaffney
Chelsey Paschall
MDSE 1650 – Fall ‘11 Apparel Line Project

2. SWOT Analysis Project Scenario
This ruffle shoulder cowl-neck top was a best seller for women’s casualwear in Spring 2011
Was available in three different colors: simple ivory, vibrant magenta and hacienda coral
Buyers want to update the top to continue to be a best seller in Spring 2012

3. SWOT Analysis Strengths Weaknesses This item is already a bestseller
With a price point of $70-$100 there is a budget large enough to adjust the design, updating it for the next season
Weaknesses
The ruffle sleeve design is not flattering for many women; can make shoulders look broad
Many of the department store’s customers own the top from Spring 2011, and may not purchase again

4. SWOT Analysis Opportunities Threats
The item only comes in three colors, so there is room to add more or change color scheme
Age range for this top is nearly universal, so it can be sold in both women’s and juniors departments
Threats
Since item was a bestseller last season, competitors may copy it in Spring 2012
Lower-end retailers may create top at lower price point, making it hard to sell at $70-$100 range

5. Line Direction Soft, flowy, and sheer fabrics
Loose, fitted tops, as well as high-waisted palazzo pants
Tribal concept with cheetah and geometric prints
Use of bold, bright colors – Mix of pinks, blue-greens, oranges, and yellows
Colors contrast well with the prints chosen

6. Line Direction Gold accents work well with the tribal theme
The line also has a mix and match concept- all pieces are interchangeable; this way multiple outfits can be made from minimal pieces
The garments are made for confident, bold, fashionable customers who are ready to be fashion forward.

7. Trend Board and Inspiration

8. Trend Board and Inspiration
Palazzo Pants

9. Spring 2012 Apparel Line

10. Spec Sheet

11. Spec Sheet

12. Spec Sheet

13. Cost Sheet

14. Cost Sheet

15. Cost Sheet