1. Media literacy & Persuasion
Vocabulary & Notes

2. Implicit message
Messages that are not directly stated; you have to interpret the message for yourself. (Implied)

3. explicit message
Messages that are obvious and very clear. (Explained)

4. media
Any form of mass communication. It consists of both print and electronic forms.

5. persuasion
influencing how someone thinks, feels, acts, and makes decisions

6. Factual claim
A statement that can be verified or proven true

7. opinion
A personal view, judgement, or subjective statement

8. assertion
A claim that a person makes but cannot always prove

9. rhetorical
a statement intended to persuade or impress instead of gathering information

10. fallacy
an error in logic – in other words, a mistake in the way someone thinks

11. stereotype
Unfairly suggesting that all members of a group are exactly the same (based on race, gender, nationality, etc.)

12. Notes & practice

13. Types of persuasive texts
Newspaper articles
Speeches
Advertisements such as billboards, magazine ads, commercials, etc.
These all try to
convince people
of something.

14. Examples of persuasion
Factual Claims: can be proven true
Examples: Statistics, specific examples, anecdotes
Opinion: personal viewpoint
Example: I think we should attend school year round.
Commonplace Assertion - A statement that a number of people believe to be true.
Example: Milk is good for you.

15. Let’s practice
Read the paragraph below and find the commonplace assertion.
Great White Sharks by Peter Benchley

16. Let’s practice
Read to find factual claim(s) that dispute the commonplace assertion.
Great White Sharks by Peter Benchley

17. Examples of fallacy
Ex. “A cloud is 90% water. A watermelon is 90% water. Therefore, since a plane can fly through a cloud, a plane can fly through a watermelon.”

18. Examples of stereotype
“All pit bulls should be put to sleep. They are dangerous dogs.”

19. Examples of stereotype

20. Implicit vs. explicit Record two observations for each photo.
1. SpongeBob
2. Lady Gaga
3. Pele
4. Rhianna

21. Explicit observations
The color of SpongeBob’s tie.
The number of fingers Lady Gaga is holding up.
The color of Pele’s jacket.
The color of Rhianna’s hair.

22. implicit observations
SpongeBob is excited.
Lady Gaga is surprised.
Pele is happy.
Rhianna is pleased.

23. Chart your observations
EXPLICIT- in the text
IMPLICIT- in my head

24. Let’s practice
All living things are made up of cells. Since humans are alive, we are also made of cells. Cells make our body tissue. Tissue makes our body organs. Organs make our body systems. Cells are the building blocks of our bodies.
Questions that are explicitly answered in the text:
What are made of cells?
What make up our body organs?

25. Let’s practice
All living things are made up of cells. Since humans are alive, we are also made of cells. Cells make our body tissue. Tissue makes our body organs. Organs make our body systems. Cells are the building blocks of our bodies.
Questions that are explicitly answered in the text:
What are made of cells?
What make our body organs?

26. Let’s practice
All living things are made up of cells. Since humans are alive, we are also made of cells. Cells make our body tissue. Tissue makes our body organs. Organs make our body systems. Cells are the building blocks of our bodies.
Questions that are implicitly answered in the text:
In what way are humans and birds similar?
Order the following from smallest to largest: organ, cell, tissue, and body system.

27. Let’s practice
All living things are made up of cells. Since humans are alive, we are also made of cells. Cells make our body tissue. Tissue makes our body organs. Organs make our body systems. Cells are the building blocks of our bodies.
Questions that are implicitly answered in the text:
In what way are humans and birds similar?
Order the following from smallest to largest: organ, cell, tissue, and body system.

28. On your own
“It’s hard to live in a small studio apartment with a man who is learning how to play the violin”. That’s what she told the police as she handed them the broken bat.
Answer the following questions:
What do you think has happened?
Why did it happen?
How does the story end?