1. Tisa Silver Canady, MBA Director, Financial Education and Wellness
PROMOTE YOURSELF USING SOCIAL MEDIA TO ENHANCE VISIBILITY FOR YOU, YOUR OFFICE AND YOUR INSTITUTION
Tisa Silver Canady, MBA
Director, Financial Education and Wellness
#DEDCMD16

2. AGENDA Twitter Talk Financial Aid and Twitter About Twitter
About You and Twitter
How to Use Twitter
What Will You Say
What Is Your Institution Saying
Examples
Overcoming Challenges
Ready. Set. Tweet!
#DEDCMD16

3. TWITTER TALK WHAT’S IN A TWEET?
2014 Academy Awards. The most popular tweet ever courtesy of Time.com
What do you have to say about Twitter?
#DEDCMD16

4. TWITTER TALK WHAT TWITTER HAS TO SAY ABOUT YOU
#DEDCMD16

5. TWITTER TALK WHAT TWITTER HAS TO SAY ABOUT YOU
#DEDCMD16

6. TWITTER TALK FINANCIAL AID TWEETS
Social media is about conversations
Financial aid
Administered at the institutional level
Involves multiple stakeholders
Who is contributing to the conversation?
#DEDCMD16

7. WHERE DO YOU SHARE? Do you use social media?
Does your office use social media?
Does your institution use social media?
If so, which channels?
If not, why?
#DEDCMD16

8. ABOUT TWITTER What is Twitter? Why use Twitter? Why the focus?
Micro-blogging service
Posts limited to 140 characters
Why use Twitter?
Observe
Converse
Why the focus?
Free
Public
Global
Easier separation of personal and professional
Make an introduction to further information, product or service
#DEDCMD16

9. ABOUT YOU & TWITTER What is your purpose? Your profile will include
Professional
Personal
A bit of both
Your profile will include
Your “handle” = Twitter username
Your bio
Location
Website
Date you joined Twitter
How will your profile reflect upon your office and institution?
#DEDCMD16

10. USING TWITTER Find out what’s happening Follow your interests
Join the conversation
#DEDCMD16

11. WHAT’S HAPPENING? Twitter.com/search
Most popular subjects = “Trending”
Dwight
#RHOA
Broncos
James Comey
#DEDCMD16

12. WHAT ARE YOUR INTERESTS?
Who do you want to “follow”?
Your office
Your institution
Tri-State (dedcmdasfaa)
Federal Student Aid (FAFSA)
What topics interest you?
Financial aid
Search using “#”
#DEDCMD16

13. WHAT WILL YOU SAY? If original content is a challenge, try
Replying to others
Sharing another user’s content
Verbatim = Retweet or RT
Identifying tweets you like
Why? Gateways to interaction!
#DEDCMD16

14. REPLY TO OTHERS EXAMPLE
#DEDCMD16

15. RETWEET EXAMPLE
#DEDCMD16

16. LIKE EXAMPLE
#DEDCMD16

17. WHAT WILL YOU SAY? Q1: List 5-7 topics that are important to you.
Q2: Which topics are you comfortable sharing in public?
Q3: How does your role as a financial aid professional relate to those topics?
Q4: How does your institution relate to those topics?
#DEDCMD16

18. WHAT DOES YOUR INSTITUTION SAY?
Mission
Vision
Strategic plan
Social media profiles
Initiatives
Financial aid office
#DEDCMD16

19. Customer service Accountability Civility Students Collaboration
Financial aid
Financial wellness
Community service
Education
Outreach
Professional excellence
Financial aid Financial wellness
Accountability
Civility
Collaboration
Diversity
Excellence
Knowledge
Leadership
UMB Fin Aid
#DEDCMD16

20. WHAT DOES YOUR INSTITUTION SAY?
FIND COMMON GROUND
Identify items you share
Priorities
Values
Develop content ideas
@: Who is involved?
#: What is the topic?
Links: Is there additional
information
#DEDCMD16

21. EXAMPLE – UMB THE PRESIDENT’S MESSAGE
A monthly newsletter that “updates the UMB community on University initiatives; spotlights faculty, staff, and student achievements; and promotes upcoming UMB events.” November: President’s column on a joint plan with UMMC for community engagement; a look ahead to Wes Moore’s core values speech on accountability; a YouthWorks story on Harold Carr III; CURE Corner; and a public safety tip.
#DEDCMD16

22. EXAMPLE – UMB THE PRESIDENT’S MESSAGE
How am I connected to this?
Employees, gym and YouthWorks
What content can I use to connect with others?
@: Who? UMBaltimore, BaltMOED, urecfit
#: Topics? Baltimore, mentoring
Links: The President’s Message
#DEDCMD16

23. EXAMPLE – UMB THE PRESIDENT’S MESSAGE
#DEDCMD16

24. EXAMPLE - UMB SHARING IMAGES
Follow the formula:
@ # Link
#DEDCMD16

25. WHAT’S HAPPENING WITH YOU?
What are you doing right now?
I am sitting in a presentation on social media at Tri-State
I am in Cambridge at a financial conference
How can we improve this tweet?
#DEDCMD16

26. WHAT’S HAPPENING WITH YOU?
How can you use it to connect with others?
Learning about social media for #finaid professionals at @dedcmdasfaa Fall Conference #dedcmd16
at #dedcmd16, learning about social media for #finaid professionals
Follow the # Link
#DEDCMD16

27. OVERCOMING CHALLENGES CONTENT
Problem: I don’t have anything to share.
Solution: Look around!
Topics
#financialaid #finaid #college #scholarships
#highered #budgeting #studentloans
Users (in addition to your office and institution)
Federal Student Aid @FAFSA
NASFAA @NASFAA
Tri-State @dedcmdasfaa
#DEDCMD16

28. OVERCOMING CHALLENGES SCHEDULING
Problem: I don’t have time to tweet.
Solution: Schedule tweets in advance.
Calendar
MS Word Template
No weekdays listed, just months with days
Scheduling services
Tweetdeck.com
Hootsuite.com
#DEDCMD16

29. OVERCOMING CHALLENGES SCHEDULING WITH TWEETDECK
#DEDCMD16

30. OVERCOMING CHALLENGES ENGAGEMENT
Problem: I don’t have enough followers
Solution: Focus on quality not quantity
Engage
Follow others
Share content of interest
Follow the # Link
#DEDCMD16

31. REMINDERS Your profile is public by default
Registration is not required to view a user’s account
Real estate is limited
140 characters
Avoid long hashtags #DelawareDistrictofColumbiaMarylandAssociationofStudentFin ancialAidAdministrators
Use a link shortener
#DEDCMD16

32. READY. SET. TWEET? CHECKLIST
Profile
Username
Office and campus-friendly
Purpose
Personal
Professional
Policy
When to take a discussion to another channel
When to end a conversation
When to block someone
Topics of interest
Off limits
Parties to engage
Office and campus, if applicable
Stakeholders
#DEDCMD16

33. ACCOUNT CREATION
#DEDCMD16

34. ACCOUNT CREATION
#DEDCMD16

35. ACCOUNT CREATION
#DEDCMD16

36. CLOSING THOUGHTS What will your first tweet say? Feel free to connect
@tisasilver
@UMBFinAid
@dedcmdasfaa
#DEDCMD16