1. Adult Protective Services
Media Campaign
Social Services Committee
May 23, 2106

2. Overview
Why a media campaign
Campaign details
Goals of the campaign 2

3. Why a media campaign 1 in 14 allegations of abuse reported
APS under staffed throughout State; capacity to respond limited, however staffing increases of late allow for outreach to community
Financial abuse – growing epidemic
70% of incidents by family, friend, or caregiver

4. Reports of Abuse

5. Campaign Details BOS approved contract October 2015
Targeting financial abuse specifically
Align with hiring of more APS staff & June = elder abuse awareness month
3 components:
Print materials
Community
Commercial (TV & Social Media)

6. FinancialElderAbuseCommercial

7. Goals of campaign Increase community awareness
Reduce # of incidents not reported

8. Questions