1. Le Rêve Alex Springer Kieshanna Wilkins Chelsea Byrd Catherine Carmean
Whitney Phillips

2. Portable

3. Lighting

4. Definitions of Category
History and Background of Lamps
How have the design of lamps evolved
The uses of lamps of the past and present

5. Definitions of Category Cont’d.
Trends of Portable Lighting
Featured in Furniture Today and HFN.com
Variety of finishes of Lamps
How profits and sales have changed throughout the years
Statistics.

6. Terminology Types of Lighting Accent Lighting Indirect Lighting
Outdoor Lighting
Specialty and Task Lighting

7. Terminology Cont’d.
Materials and Finishes
Importance

8. Noted Companies

9. Introducing Le Reve’s
New Portable lamp line

10. Inspiration
1920’s glam
Traditional style
Simplicity of Bauhaus

11. Ceramic table lamp
Ceramic table lamp with gold accents. Eggshell colored base and shade. Contemporary style with traditional elements

12. Gold and Leather Table Lamp
Wine colored leather base with brass studs. Traditional shape lamp shade with a fabric
material. Gold accents throughout.

13. Gold and Pewter floor lamp
Gold base floor lamp with oversized pewter lamp shade

14. Transitional Table Lamp
Gold base with a traditional feel. Plain eggshell flared lamp shade.

15. Target market Price, Look materials
where their consumer could buy the product.
Ages (general consumer)
Restaurants & Hotels

16. Sales Channels
High Point
Dallas
Las Vegas

17. Magazine Advertisements
Architectural Digest, Elle Décor, Vogue, Bazaar

18. Social Media Advertisements
Facebook, Twitter (hash tags), YouTube

19. Manufacturing/ Sourcing
Possibilities
Superior Technical Ceramics Corp.
St. Albans, VT
Manufacturing Expertise

20. Manufacturing/Sourcing Possibilities
AngloGold Ashanti
Johannesburg, South Africa
Metal Mind

21. Le Rêve