1. THE
DEFENSIVE DRIVER
CS410 Green Team
10/20/2009

2. Our Team Introduction Mrs. Janet Brunelle Tihomi Hristov
(Project Lead)
Aimeelyn Dineros
(Web Master)
Andrew Will
(Hardware)
Barbara Dixon
(Finance)
John Marr
(Software)
CS410 Green Team
10/20/2009

3. Allstate Insurance Agent
Staffing Chart
Project Manager
Tihomir Hristov
Hardware
Drew Will
Software
John Marr
Interfaces
Aimee Dineros
Input/Output
Barbara Dixon
Experts
Driving School
Allstate Insurance Agent
Jeanne Adams
Virginia DMV

4. Presentation Overview
The Problem
Current Process
The Solution
Our Box
Risks And Benefits
Is There A Market
Conclusion
CS410 Green Team
10/20/2009

5. Inexperienced motor vehicle driving habits are the leading cause of accidents in the United States
CS410 Green Team
10/20/2009

6. First Time Driver’s License Requirements in Virginia
Must be a resident of the Commonwealth of Virginia
Must be at least 16 years and 3 months of age
Under 18 years of age, you must provide written consent from a parent or legal guardian (unless you are married or emancipated)
Under 19 years of age, you must complete a state-approved driver education program
19 years of age and over, you must show proof that you:
Passed an approved driver education course, or,
You held a Virginia learner’s permit for at least 30 days before taking the DMV road skills test
Provide documents to prove:
Identity
Legal presence
Virginia residency
Social Security Number (if applicable)
Tests may include:
Vision screening
Two-part knowledge exam
Road skills test
Virginia DMV:

7. Virginia DMV Driver Improvement Clinics
Teaches defensive driving techniques
Eight-hour classroom sessions
Cost = less than $75
Also available as a computer-based course on the Internet
Potentially awarded five safe driving points upon completion
Available once every 24 months
Virginia DMV:

8. Benefits of Virginia Traffic Schools
Completion of a traffic course may lead to:
Lower fines
Reduction in DMV Points
Lower insurance rates
Enhancement in driving knowledge and skill level
Increase in driving safety awareness
Driving Schools in VA:

9. Driving Schools in Virginia - Market
200 Driver Training schools
Average costs: $50 to $150 per lesson
~$700 to $1400 per program
200 Driver Improvement clinics
$75 per session

10. Current Process Flow A driver that meets the eligibility requirements
And successfully completes drivers education
Apply for a driver’s license through the Virginia DMV
Ready to drive!
Issuance of driver’s license from the Virginia DMV

11. Auto Accident Statistics
16,626 deaths in 2009
Motor vehicle crashes kill 5,000 and 6,000 teenagers every year (Allstate)
Average of 102 people died each day in 2008 – one every 14 minutes

13. Repetitive Offenders
CS410 Green Team
10/20/2009

14. Costs of Auto Accidents
Americans are spending $1,000 a year1
$164 billion in 20082
Speed related crashes: $40.4 billion a year3 1 2 3

16. How Bad Is It?
“Teenage driver accidents are so common that they are now considered to be the leading cause of death among teenagers (boys and girls between the ages of 15 and 19)” - National Highway Traffic Safety Administration (NHTSA)
CS410 Green Team
10/20/2009

17. The Current Process This System Is Not Working!
Receive Learners Permit
Complete Drivers Ed Course
Pass Road Test
Receive License
This System Is Not Working!
CS410 Green Team
10/20/2009

18. Customers Primary Secondary Driver Education Parents
In schools
Rehabilitation Clinics
Secondary
Parents
School Bus Drivers
Taxi Drivers
Big Rig Drivers
DMV
To issue for rehabilitation use

19. Introducing The Defensive Driver
Driving data recording
Data storage
Real-time driving tips
Report generation
Violation detection
CS410 Green Team
10/20/2009

20. Our Intended Implementation
Make the Defensive Driver an integral part of the current driving syllabus by:
Requiring a minimum number of recorded driving hours
Required minimum good driving habit percentage
Actively remind inexperienced drivers of good habits
CS410 Green Team
10/20/2009

21. MFCD Software Memory Display Stores Driving Data
Displays Driving Suggestions
Shows User Formatted Information
Memory
Stores Driving Data
Stores Trends and Percentages
Software
Analyses Driving
Makes Proper Driving Suggestions
CS410 Green Team
10/20/2009

22. Process With Defensive Driver
Driving Is Verified and Removed By Proper Authority
Install Defensive Driver Unit
Unit Records and Reinforces Driving Habits
Receive Learners Permit
Complete Drivers Ed Course
Pass Road Test
Receive License
CS410 Green Team
10/20/2009

23. External Factor Touchpoints

24. Automobile Background
ECU Parameters
( SAE Society of Automotive EngineersJ1979 )
Speed
Engine RPM
Ignition on
Battery Boltage
VIN #
Fuel Trim Values
Voltages
DTC (diagnostics trouble codes)
Freeze Frame Data

25. OBD II Inteface On-Board Diagnostics Standardized 1996
Data and Power Provider

26. Inside Defensive Driver
OBDII PIC (Programmable Interface Chips) Microchip
Processor Board - ARM 9
Internal Memory - Compact Flash
External Memory - SD, SDHC, SDXC
GPS Receriver - (AarLogic GPS 3T)
SiRF Star III ( Fast TTFF )
NMEA, SBAS (WAAS, EGNOS, MSAS)
5.0” TFT LCD Touch Screen Display

27. Device Component Diagram

28. Device Process Flow
CS410 Green Team
10/20/2009

29. Interfaces OBDII Interface to RS232 USB Type A Interface
For ODBII Connection
6x CAN Interface - bandwidth
External USB Devices Interfaces
SD Memory Interface
LCD Display Interface

30. Software Software Operating System – Linux
Open Source
Microkernel
OpenVGA, OpenGL ??? ( Not good at graphics)
Database
Internal
External
Profiling Software Algorithms
GPS Mapping Software

31. Defensive Driver On Board Software Will: Collect OBD II data points
Analyze driving conditions
Provide responses based on current driving behavior
Record driving session for further analysis
Display data on the screen

32. Defensive Driver Computer Based Software Will: Manage driver history
Identify and group drivers based on common driving errors
Create reports on individual and group drivers

33. Price Point MIN Max Using DashDAQ II Only DashDAQ II-Retail $450.00
$550
Equivalent Parts
ARM 9 Processor
$100
$150
GPS Receiver
$20
$50
OBD II Interface Chip
$10
$30
LCD Touch-screen Display
Total
$180
$330

34. Customer Benefits Automated recording of student performance
Ability to generate reports on individual and group drivers
Offer potential customers a new tool to boost performance
Increased student performance means customer’s service is better

35. End User Helps to reinforce good driving habits
Identifies bad driving habits and corrects them
Record driving times for each user to help with Department of Motor Vehicle requirements

36. Current Competition Competitors Realtime Availability
Speed Limit Monitoring
Records Distance Traveled
Excessive Breaking Monitoring
Seat Belt Reminder Chimer
Driving Simulator
Sets a Maximum Speed
Maximum Volume for Audio Systems
Speed Demon X
The Safe Driving Monitor
Virtual Driver Interactive
Drive Safety
Tracking Key by RMT
DriveCam
MyKey
Drive Square

37. User
Probability
Expected
High
Moderate
Low
Not Likely
Impact
Extreme T1
U3, T3, L1
U2, F1
T2, F2 U1
Negligible

38. Legal Issues Issues on a similar product Black Box
States have different interpretations of:
Who owns information collected by black boxes
When a court order is required to collect black box data
Whether drivers need to be informed if the vehicle they are buying has a black box
Consumer Affairs-

39. Feasibility Problems
Having product accepted as a mandatory driving instruction component
Largest problem currently
The hardware components will have to be married together in a specific way
Very technical and complex
Software will be complex
Will take a while to get right
CS410 Green Team
10/20/2009

40. How Feasible Is It?
All of the hardware needed is currently available via COTS (Commercial Off-the- Shelf) components
The software component will have to be designed and implemented
CS410 Green Team
10/20/2009

41. Team Collaboration Meetings Tools Utilized 2 + times per week
Google Chat
Microsoft Office Communicator
Availability Info
Desktop Sharing
Audio Conference
Video Features