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REALTY FACT PR Proposal

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Presentation on theme: "REALTY FACT PR Proposal"— Presentation transcript:

1 REALTY FACT PR Proposal
your success mantra REALTY FACT PR Proposal

2 Creating visibility right from the outset…
A Brief Introduction R We plan and execute wide range of PR activities like Image Building, Branding, Marketing Communication, Media Relations , Events Coverage and much more. Our acute vision, sound understanding and focused strategic planning created a unique space for us in India's PR market. We provide integrated and tailor-made PR campaigns and communication solutions to effectively cater the PR needs of our valued clients. E P Creating visibility right from the outset…

3 PR have more strong impact in comparison of Advertisement.
More credible and less expensive than advertising. The most economical way to reach big mass audiences.  Stimulates awareness of and demand for your company, products or services  Builds a stronger, more controlled image for your group Creates the perception that the company is active, "on the move" Gives you a cutting edge over competitors. Benefits of PR

4 we build your image comprehensively and strategically.
Public  Relations (PR) is not confined to the media coverage of a person, brand or organisation. In fact, the tentacles of PR permeate to identity recognition, relationship building, image creation and media coverage. we build your image comprehensively and strategically. The Image Building Process

5 Why PR is an ultimate choice
? Why PR is an ultimate choice Developing and maintaining relationship with media and influential target people We do engrossed study of the client and his/her professional and social activities. Relationship with Media Focused Approach Selection of media effective tools to time schedule we do extensive research before reaching to a decision. Experienced team has prior experience of PR and journalism. PR Team Strategic Planning Valuable Experience

6 Our PR Strategies Relationship Building Exercises with media professionals Planning & Executing the PR Calendar Media Planning & Management Facilitating Events Media Monitoring Media Persuasion and Follow ups Compilation of Press Information Translation of News and Press Release for Vernacular Media Effective Use of Digital Media

7 Print Media Electronic Media Digital Media PR Mediums
We have good nexus with all the leading TV Channels , national and local News Papers and Wire agencies. Print Media Electronic Media Digital Media Through all the medium we put the strong impact on the target audience. We don’t miss out any option to reach the target audience. Use all the medium strategically.

8 TOOLS pr PR Tools Product Launch Industry Stories Feature Articles
Product Placement One on One Interviews Press Release Corporate Stories pr TOOLS

9 We apply Practical Approach
Captivate Comprehend Comprehend Communicate Communicate

10 Why PR Need in Real Estate Market
Real Estate industry is very competitive as big groups are involved into it. In Real Estate most of the buying decisions are influenced by factors like Trust, Credibility and Image of the builders as a whole.

11 OUR OBJECTIVES Strategic News Oriented Press Release For Real Estate
Influencing specific target groups by good media coverage Building trust, credibility and creating positive image among target groups Countering negative publicity Maintaining good media relations A strong image in both targeted sector Strategic News Oriented Press Release For Real Estate Quality Check: Realty Estate Best Real Estate Company in India Role of Builders in growth of society Regulation and development Real Estate: Prices Real Estate: Comparison

12 OUR ROLE Architect the programme
Plan and execute PR & Digital Calendar Suggest optimal strategy for announcements - advise and counsel on appropriate PR and Digital interventions National media relations management to create and sustain awareness of the brand and its extensions (as specified) and marketing initiatives Compilation of press information Databank of anticipated questions with agreed responses, etc. Media contact programme Identify story ideas and initiate feature articles Solicit and co-ordinate of media interface, press conferences, briefings Briefing spokesperson on media expectations, key messages, anticipated Q&As Facilitate interviews with advise on message content, publication and interviewer background Respond quickly and accurately to press enquiries Media follow-ups and tracking coverage Identifying and creating PR-able opportunities Media support for all events, promotions and sponsorships Provide feedback on image and perception from among media persons

13 TARGET MEDIA Electronic Media
  NDTV 24X7, Times Now, Zee News, IBN 7, Aajtak, Sahara Samay TV, News 24, CNBC TV18, News X, India TV Total TV, Live News, India News, P7, ETV, Delhi Aaj Tak, Mh1 News,, Nation today, Real for news, News Express, Samachar Plus, Shri News, Jain News, AtoZ Channel, Pragya Channel General News papers – English Hindustan Times, Times of India, The Hindu, Indian Express, The Pioneer, Mail Today, Asian Age, The Statesman, The Telegraph, The Tribune, DNA, Millennium Post, Deccan Herald, Deccan Chronicle. National Hindi Papers Dainik Jagran, NavBharat Times, Rashtriya Sahara, Hindustan, Dainik Bhaskar, Amar Ujala, Sandhya Times, Punjab Kesari, Haribhoomi, Aaj Samaj, Rajdhani Samachar, Virat Vaibhav, Veer Arjun, Shah Times, National Duniya, Jansatta Wire agencies PTI, PTI Bhasha, UNI Varta, UNI, IANS

14 TARGET MEDIA Online: Timesofindia.com, hindustantimes.com, yahoo.com, sify.com, msn.com, ConsumerInfoline.com, marketflash.in, IndiaInfoline.com, Msn.co.in, Yahoo.co.in, Rediff.com, Indiatimes.com, indiaarchitectureinfo.com, constructionweekonline.in, interiors.indianetzone.com, indobase.com, newsonprojects.com, masterbuilder.co.in, Inewsone.com, 123.Com, Sify.com, Livemint.com, Dailyindia.com, Indiaprwire.com, Businesswireindia.com, Indiablooms.com, Marketwatch.com, ibnlive.com, Indiatoday.com, Thehindu.com, Dnamoney.com, Financialchronicle.com, Indianexpress.com, Financialexpress.com, Economictimes.com, Zeenews.com, Businessstandard.com, webnewswire, merinews, oneindia, newtoday.com, webduniya, My News, Synergyonline, Dailyindia.com Indiaprwire.com, IndiaInfoline.com, topnews.in, india-briefing.com, smetimes.tradeindia.com, tehelka.com, india.youth-leader.org, hindubusinessline.com.

15 TARGET MEDIA Magazines:
Realty Fact, Realty Plus, Estate World, Real Estate Observer, Property Today, Property Mart, Indian Infrastructure, India Construction, Infrastructure Today, Construction World, Architect Plus Design, Indian Architecture & Builder

16 Our PR Team We are agile minded and a potential team who love to adopt ideas that last forever. With steer clear thoughts, we apply authentic strategies by figuring out the right way to communicate with all kinds of media for best results.

17 PROFESSIONAL FEES Packages Professional Fees Guarantee Deliverables PR Service Rs. 85, 000/- Minimum 3-4 Coverage Incl. Print, Electronic and Digital Complementary: Our creative writers and strategy makers will make the press release to pitch to the media. Note: This commitment is only aimed at justifying the professional fee. However, the actual deliverables will go well beyond this.

18 Thank You


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