1. Economic Impact Study of the Equestrian Community
of San Juan Capistrano
Presented by:
Raymond Sfeir, Ph.D.
Associate Dean
Professor of Economics and Management Science
Argyros School of Business and Economics
Chapman University
June 21, 2016

2. Boarder Survey SJC resident or non-resident Number of horses boarded
Reason for boarding in SJC
Horse related expenditures: stall fees, supplies, equipment, grooming, trainer, insurance
Other expenditures: meals, groceries, shopping

3. Residency of Boarders

4. Distribution of Boarders by City
San Juan Capistrano
27.5%
San Clemente
15.9%
Dana Point
10.6%
Other cities
10.3%
Mission Viejo
6.6%
Laguna Niguel
6.3%
Newport Beach
6.0%
Laguna Beach
5.6%
Laguna Hills
4.0%
Aliso Viejo
2.6%
Lake Forest
2.3%
Ladera Ranch

5. Reason for Boarding in SJC
Trails
29.8%
Quality/Availability of facilities
25.5%
I live here/Proximity to home
24.8%
Trainer/Training
15.9%
Horse friendly/Equestrian community
13.2%
Location
10.6%
Convenience
9.6%
Love SJC, beautiful
7.6%
Access to show grounds/events, Blenheim
5.3%
Atmosphere, people, open space
3.6%

6. Horse Related Expenditures
Board per horse per month
$742
Additional supplies per horse per month
$257
Horse related equipment per horse per month
$141
Horse care per year
$3,331
Trainer and grooming per month
$497

7. Direct Impact of Boarders
Board & Leasing
Supplies & Equipment
Meals, Groceries & Shopping
Trainer & Grooming
Total Expenses
$13,610,817
$6,923,747
$10,937,903
$6,088,101
$37,560,568

8. Direct Impact of Boarders
Millions of $
Board & Leasing
Supplies & Equipment
Meals, Groceries & Shopping
Trainer & Grooming
Total Expenses

9. Total Impact of Boarders per year
Direct Impact
$37,560,568
SJC Residents
$10,083,237
Indirect Impact
$775,626
Non-residents
$28,252,956
Total Impact
$38,336,193

10. Horse Show Competitors Survey
SJC resident or non-resident
Number of competing horses and number of shows attended
Reason for competing in SJC
Expenditures while on the show grounds support San Juan businesses
Expenditures in SJC: meals, groceries, gifts, accommodations

11. Residency of Horse Show Competitors

12. Distribution of Horse Show Competitors
Percent
San Juan Capistrano
OC other than SJC
CA other than OC
Other States
Canada

13. Reason for Competing in SJC
World class show grounds at RMVRP at SJC
51.2%
Quality and variety of shows
18.2%
Location, convenience, easy access
High quality competition, to get points
16.3%
Close to home/stables
15.3%
Love area, city, and locals
7.9%
Beautiful, weather
Good management
3.4%
Pleasure, fun sport

14. Blenheim Events Blenheim Spring Classic I, II and III
Blenheim June Classic I, II, and III
Blenheim Red, White & Blue Classic
Blenheim Summer Classic
Blenheim Fall Tournament
Blenheim International Jumping Festival

15. Economic Impact of Blenheim Horse Show Competitors
All Horse
Needs
Meals, Accommodations & Groceries
All Other Expenditures
Total
Direct Impact
$6,868,684
$1,662,321
$1,816,426
$10,347,431
Indirect Impact
$213,674
Total Impact
$10,561,106

16. Sycamore Trails Stables Events
California Dressage Assoc- SJC Chapter shows
Interscholastic Equestrian League competitions
Orange County Horse Show Association shows
Pacific Indoor Eventing

17. Economic Impact of Sycamore Trails Stables Horse Show Competitors
All Horse
Needs
Meals, Accommodations & Groceries
All Other Expenditures
Total
Direct Impact
Dressage
$81,189
$30,295
$39,815
$151,300
IEL
$323,458
$76,085
$76,372
$475,915
OCHSA
$263,321
$61,956
$46,969
$372,246
PIE
$131,398
$30,048
$22,779
$184,225
$799,365
$198,385
$185,936
$1,183,686
Indirect Impact
$24,443
Total Impact
$1,208,129

18. Direct Impact of Horse Show Competitors
All Horse
Needs
Meals, Accommodations & Groceries
All Other Expenditures
Total
Blenheim
$6,868,684
$1,662,321
$1,816,426
$10,347,431
Sycamore
$799,365
$198,385
$185,936
$1,183,686
$7,668,049
$1,860,706
$2,002,362
$11,531,117

19. Direct Impact of Horse Show Competitors
Millions of $
All Horse Needs
Meals, Accommodations & Groceries
All Other Expenditures
Total

20. Horse Show Competitors
Total Economic Impact
Boarders
Horse Show Competitors
Total
Direct Impact
$37,560,568
$11,531,117
$49,091,685
Indirect Impact
$775,626
$238,118
$1,013,743
Total Impact
$38,336,193
$11,769,235
$50,105,428

21. Horse Show Competitors
Total Economic Impact
Millions of $
Boarders
Horse Show Competitors
Total

22. Giving Back Otra Mas Rescues and retrains horses to be therapy horses
Offers specialized programs for groups, families and individuals:
recovering from addictions
special needs
military families

23. Giving Back J.F. Shea Therapeutic Riding Center
In served 860 people, 300 were in military programs
10,049 hours of client services
Addressed 63 different diagnoses
750+ annual volunteers
22 therapy horses in our program
The Shea Center is accredited at the premier level by PATH Intl, the therapeutic riding sanctioning organization

24. Economic Impact Study of the Equestrian Community
of San Juan Capistrano
Sponsored by an educational grant
From the SJCEC