2. INFLIGHT PRODUCTS

3. THE THREE PILLARS OF THE
SINGAPORE AIRLINES BRAND
INNOVATION
SERVICE
NETWORK

4. HOW TO USE THE PILLARS TO GET
THE VALUE PROPOSITION OF SIA PRODUCTS

5. INNOVATION – Young Fleet, Latest Aircraft
19 in fleet / 5 firm

6. B ER Next Generation
55 in fleet / 2 firm

7. A350 XWB
New Equipment going to Brazil
0 in fleet / 70 firm

8. Better for the Environment
INNOVATION – Young Fleet, Latest Aircraft
Better for the Environment
Better Technology
Better Reliability
Communication waves

9. SUITES SERVICE – SIA’S STRENGTHS Selection of the best Wines
Champagnes /
Book the cook
Privacy / Luxury / Exclusive Turndown Service /
Exquisite Dining (created by SIA celebrated
International Culinary Panel)
Non stop Entertainment – Krisworld –
state-of-the-art inflight entertainment system

10. SERVICE – SIA’S STRENGTHS
B ER – Next Generation

11. SERVICE – SIA’S STRENGTHS
B ER – Next Generation
First Class
Business Class
Economy Class
New designed created by BMW group (fixed back shell) / Most Spacious first class product in the sky (increasing the width of the bed –80 to 82 inches and layer addition mattres for better sleep
The largest full flat bed with 78 inches long  / Best reclining at 132 degrees / Two new positions predefined seats – “Lazy Z” and “Sundeck” / An area for storing laptop and ammenities all in one panel of business
Increase personal space and legroom / New backrest with support side / New head rest ergonomically sculpted whose holders have a longer range height

12. …new class for the market in Brazil (PEY)
SERVICE – SIA’S STRENGTHS
A350
Coming to Brazil
Equipment totatlly new / More Profitable Route / More Economical Aircraft / New classes configuration (Business / PEY / Economy)…
…new class for the market in Brazil (PEY)

13. SUITES NETWORK – HOW TO OVERCOME THE THREATS
(COMPETITORS) AND ATTRACT WHOLE NETWORK
SUITES
Personal Inflight Chef /  
Vip Travel Concierge Service
Shower SPA

14. B777-300ER NETWORK – HOW TO OVERCOME THE THREATS
(COMPETITORS) AND ATTRACT WHOLE NETWORK
Business Class:
Seat Pitch
Economy Class:
Seat Pitch 60 32
79-80
33-34
B ER 75 74 61 73 61

15. A350 – Coming to Brazil NETWORK – HOW TO OVERCOME THE THREATS
(COMPETITORS) AND ATTRACT WHOLE NETWORK
A350 – Coming to Brazil
Tam – SAO/MAD
Qatar – SAO/DOH (777) DOH/SIN (A350)

16. PROPOSAL - SUITES
B2B
Sales Campaing: 5 top sallers of Cabin – Inside Inspection
Training for Virtuoso Travel Agents by SIA’s Sales Representative and offer giveaways
B2C
Bloggers: Permutation
Virtual Reality 3D Tour
- Exposition in Premium Shopping Malls               
- Prime Office Buildings  
Advertising in luxury travel magazines
Celebrities - Permutations - Photos in Magazines

17. PROPOSAL – B ER
B2B
Event to launch the next generation for the trade: Singapore Girls showing a model first class cabin (invite Trade Press)
Sales Campaing – 8 top sallers win a wonderful experience to have the exquisite dinner in the first class served by the Singapore Girls
B2C
Model First Class Cabin – In Premium Shopping Malls
Cupon for stand visitors with access code for discount when the purchase is made through the site -

18. PROPOSAL – A350
B2B
Event to launch the new equipament for the trade (invite Trade Press)
FAMTOUR – Partnership with the Catalan Tourism Agency to top 10 sellers BCN destination
Newletters – Mail News
Seminar the travel angencies about the new cabin –
PEY (Presentations and Giveways) – managed
Sponsor seightseeing with night bikers and runners for the top travel agencies sellers SQ. Participants with shirts colors and logo of SQ and A350 .
B2C
Media – Radio – Luckydraw to the listeners of the radio to go to BCN with SIA in PEY watch soccer game (BFC) - Partnership with Catalan Tourism Agency
Media – Prime time on TV – Showing the new Cabin PEY

19. PROPOSAL CONCLUSION Increase the communication waves with
All up dates: Suites/  B777-Next Generation / A350 coming to Brazil:
Social Media:
Facebook / Instagran / Twitter
CONCLUSION
Increase the communication waves with
marketing activities addressed to the target audience
who use the Value Proposition Airlines.