1. Q5. How did you attract/address your audience?
- Morgan Jaggers

2. My film has a hidden secret to it, which wasn’t shown during the first two minutes of the opening sequence of the film. I decided against giving away too much of the film as this was one of the questions I asked during my planning. I created the plot to provide as little as possible so there would be many cognitive pleasures that the audience would ask themselves such as “who is she?” and “who or what is she looking for?”. Intellectual pleasures is when the active audience is trying to decode the media product, to solve the mystery themselves. My main aim was to use this pleasure in my video, to keep the audience engaged and intrigued throughout so you have to watch till the end to find out the answer.

3. I realised when planning my video, the opening is the most important as it plays as a written metaphor for the films theme. Automatically, you will know just what film you are watching just by the first shot and this engages the audience right from the beginning; rather than creating a cliché opening that doesn’t automatically state the genre of what the film is about. This could lead to audiences getting bored as there is no purpose or excitement to it because it would be pointless to the narrative.

4. To engage my audience, I started my video highlighting an investigation, showing an investigation board and crime scene photos which helped to expand and develop my story. It shows a question that is not immediately answered, which is an enigma code (the hermeneutic enigma code as it is not fully explained). An investigation scene is a vicarious pleasure as it involves the audience into the hunt of who or what she is looking for. All these codes and pleasures help to engage my audience. Emotional pleasures will make the audience confused but also excited. I achieved this by starting the video off with it an ongoing investigation and ending it by scaring the audience. I did this by building up tension throughout. My classmates provided me feedback to show I had achieved this.

5. Music was a big aspect of attracting and addressing my audience.
This is all the music I used for the video. I got it from
I found finding the right music very hard as It needed to draw the audience in, but also fit in with the narrative and the genre of my opening.

6. I started with a recognizable song of ‘ring around the roses’, to engage the audience straight away. I then used quiet non-diegetic piece of music to create tension and build suspense. This gives the audience a feel for the atmosphere. I didn’t however use a lot of diegetic sounds as I didn’t want to use any dialogue in my video. The diegetic sounds at the end of film with my character screaming hooked the audience quickly with an exciting moment. It could have made the audience jump, which was my intention. I edited using a echo, to the screaming, to intensify this. I muted all audio off all clips except the clip where the paper falls. I done this so you can hear the footsteps walking through the mud. The ambient sound of birdsong was used to create verisimilitude, to make the audience feel like they are there, at the scene. To create tension and a creepy atmosphere, I increased the volume of the ambient drop sound when the character looks through the viaduct. This was to entice audiences to feel more involved and adds to the mystery of the unknown.

7. I used very simple title fonts as I did not want to distract the audience from the narrative of the video. Title fonts are extremely important and need to fit with the genre of the film. For example:
I created my title font here so each letter is pushed forward, changing from yellow to a black and white newspaper style. Considering my genre of thriller/mystery, I found It hard to find a font that fits with my genre whilst also attracting audiences. This is because the title fonts are the first thing you see to do with the film as it forms part of the advertisement.
These screenshots show an example of the type of fonts I used for my credits. I decided to overlap them over the top of my scenes as this way, it did not distract the audience from key parts of the film which would have needed to be cut out.

8. I used camera angles to help engage the audience
I used camera angles to help engage the audience. The use of match on action draws the audience into the next action smoothly. By making it a chase hunt, the audience will want to know what they are watching.
In these shots we see the character walking past danger signs. This makes the character look very purposeful and powerful and implies she’s unconcerned for her own safety and is determined. This makes the storyline mysterious and keeps the audience engaged as females would feel inspired. This is because typically, woman are portrayed as inferior and vulnerable.

9. The ending scene was extremely important for my film as it consisted of a one long tracking shot, without any cutting. This attracts the audience and makes it appear more ‘real’. It is also a low angle extreme close up shot, which makes the character look powerful. I also chose to use a close up shot so the audience could see the facial expressions of the character. Being able to see her facial expression, her emotions and how she’s reacting makes it a easier for an audience to relate but also sympathise and empathise with the character, this makes helps to keep the audience engaged. The character knows more than the audience at this point, which creates an air of mystery. This ensures the audience continue to be intrigued and they will wait, to figure out what’s happening.