1. Because arguing is art form…
Rhetorical Devices
Because arguing is art form…

2. What is rhetoric? The art of persuasive speaking or writing
Rhetorical Triangle
The art of persuasive speaking or writing
Aristotle, Greece 4th Century BC

4. ETHOS - CHARACTER An appeal to authority & credibility
Ethos is a means of convincing an audience of the reliable character or credibility of the speaker/writer or argument
Choose language that is appropriate for the audience and topic (also including a proper level of vocabulary), focus on sounding fair or unbiased, introduce your expertise or pedigree, and use correct grammar and syntax.
“As a doctor, I can say, with utmost certainty, that this product improve your health.”

5. PATHOS - SUFFERING An appeal to emotions
Way of creating a persuasive argument by evoking an emotional response in audience
Appeal to hopes, dreams, fears, worries, beliefs, ideals
At best, pathos will draw pity, inspire anger, provoke action
Pathos can be developed by using meaningful language, emotional tone, emotion-evoking examples, stories of emotional events, and implied meanings.
“If you don’t buy this life insurance, you are letting your family down!”

7. LOGOS - REASON An appeal to logic or reason
Persuade an audience by logical thought, fact, or rationality
If you can prove with sound reason, audience is more likely to be persuaded
Cite facts, statistics, certain authorities on a subject, and historical and literal analogies.
“It is a fact that smoking causes cancer; therefore, if you do not want cancer– do not smoke.”

10. Example
_Handouts/pathos%2C_logos%2C_%26_ethos_.pdf