1. Founder: Lady Martha Lane Fox

2. Online travel and leisure retailer.
Helps you find travel deals online at affordable prices.
The company was founded by Lady Lane-Fox and Brent Hoberman in 1998
Sold the company for £577million.
Can book flights, holidays, villas, cars.

3. Why Lastminute.com?
We were very impressed by a successful female entrepreneur in technology and we were surprised at her success / Lack of stage light spot.

4. What is so innovative?
Cut out the need for customers from attending travel agents.
Cut out the need for booking in advance.
No frustration needed.
Used information to create a system that is comfortable to use from the comforts of your home.

5. How do they make money? They make money from client booking.
From sponsorships currently ‘The X factor’.
AD Sense.

6. Competitors
HolidayMe
TravelStart