1. Creating Effective Images
Rule of Thirds

2. 4 key composition techniques
Rule of Thirds
Fill the frame
Use an original point of view
Think “simple”

3. 1. Rule of Thirds
Imagine two lines dividing the photo into equal sections, like a tic-tac-toe board
Position the subject on one of these lines
Creates tension (energy) and interest
Drew Keller, StoryGuide (YouTube)

4. When we look at an image, our eyes tend to naturally go to these four areas of the frame.

5. Place points of interest on the lines or intersections.

8. 2. Fill the Frame Keep elements that add to your picture
Remember, the environment can add to your picture or it can detract

9. 3. Point of view Different from what everyone else has
If you’re the photographer … lie down on the ground, stand on a table… get in close. Change your perspective!

10. 4. Keep it simple Focus on one subject (focal point)
Have a simple background
Place the subject slightly off-center
Have a distinct foreground, middle ground and background
Be sure that the things in the photo are only those that you want the viewer to see

12. Point of view Don’t use the same picture everyone else has
If you’re the photographer – change angle: lie down, stand on a table

19. Visual concepts: aspect ratio

20. Visual Concepts: Size, Rez
Mac/Windows monitor differences
Rez/Gamma
Resolution – pixel density (72 dpi v 300 dpi)
Lossy
GIF (256 colors)
JPG (up to millions)
Lossless
TIFF, PNG

21. Visual concepts: alt, title

22. Credits Kathy E Gill @kegill
CCL – share and share alike, non-commercial