1. Characteristics of Good and Poor Advertisements PPT 2.02.01

2. Good Advertisements Appeal to customers based on their buying patterns
Advertise representative products and services
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3. Good Advertisements Give customers good value for money
Include definite prices
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4. Good Advertisements Describe benefits of purchases
Suggest potential customers need product or service
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5. Good Advertisements Encourage immediate action (buy now)
Keep advertisements simple and accurate
Develop recognizable format identified with your business
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6. Good Advertisements Make broadcast advertisements conversational
Devise a way to measure effectiveness of advertisement
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7. Poor Advertisements
Advertise products and services at the wrong season
Advertise non-representative products and services
Offer products that will not grow in area
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8. Poor Advertisements Use price ranges that mislead customers
Do not explain the benefits of purchases
Do not suggest that potential customers need product or service
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9. Poor Advertisements Do not encourage immediate action
Make advertisement complex, confusing, and inaccurate
Make a totally different style of advertisement each time
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10. Poor Advertisements
Make broadcast advertisements formal and hard to understand
Make no effort to measure effectiveness
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