1. Philp Industries Weekly Summary October 8th - October 14th
Cycle Force Group
Prepared on October 19th 2017
Private and Confidential | Philp Industries

2. A Data-Driven Approach
ACTIVITY
AMAZON ORDERS
AMAZON SALES
FAST TRACK
AMS
CHARGEBACKS
CATEGORY PERFORMANCE
BRAND PERFORMANCE
INDIVIDUAL PRODUCT PERFORMANCE
Private and Confidential | Philp Industries

3. Activity Summary Ongoing Projects (Pending Vendor)
-Incremental Cost updates for rejected costs of Ventura ASINs
-New list of Hazmat ASINs (18 US. 12 CA) - Submitted MSDS for 15 ASINs, requested remaining from vendor
-Duplicate vendor SKUs for Exustar shoes (informed by CF this week 'it is political' and response will take a while)
Ongoing Projects (Pending Amazon)
-Remaining Bombtrack variation
-Detail page updates for about 15 ASINs
-Troubleshooting Gravel King images that are now showing incorrectly after re-submissions
-Troubleshooting Panaracer images that are now showing incorrectly after re-submissions
-Inquiry into why Dropship offers not showing on site
Ongoing Projects Pending RDP team
-adding Top SKU parent ASINs to master and taking the rest out
-Submission of data for blocked products
Projects Completed this Week
-MSDS submissions for Hazmat ASINs
-Detail page (titles, bullets, product descriptions), variations and images updates for many ASINs
-Dropship analysis for all ASINs (see Trello for details)
-UPC updates
Private and Confidential | Philp Industries

4. Catalog Maintenance Updates
Activity #
POs not accepted
Partial Case Purchase Orders
Missing Images
Unowned ASINs
Replen Codes Mismatched
ASINs Missing from Cost Spreadsheet
Vendor Code Missing from Cost Spreadsheet
UPCs Missing from Cost Spreadsheet
Model #s Missing from Cost Spreadsheet
Name Mismatches
UPC Mismatches
Brand Name Mismatches
Brand Code Mismatches
Mfg Model/Catalog # Mismatches
GL Mismatches
Category Mismatches
Subcategory Mismatches
ITK Mismatches
Mismatched Parent ASINs
Merging Submissions
Manufacturer Mismatches
Missing Product Detail
Private and Confidential | Philp Industries

5. Amazon Orders Amazon PO Dollars SKUs Ordered Confirmation Rate
Fulfillment Rate
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6. Amazon Sales Shipped COGS Shipped SKUs Average Sales Price
Inventory Weeks of Cover
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7. Fast Track Fast Track Replenishable Out of Stock
Non-Replenishable Out of Stock
Lost Buy Box
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8. AMS Sales Spend Average Cost of Sale Conversion Rate
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9. Chargebacks PO On-Time Accuracy Oversized Carton Prep - Bagging
Prep - Set creation
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10. Category Activity Category Shipped COGS October 8th - October 14th
Change over last week
9000 Cycling Bike Baskets
$7,457.86
$-44.90
9000 Cycling Accessories
$6,073.19
$67.80
9000 Cycling Balance Bikes
$4,975.02
$809.68
9000 Cycling Tires
$3,572.18 $
9000 Cycling Bike Small Parts
$2,544.08 $
9000 Cycling Drivetrain and Accessories
$2,112.75
$201.10
9000 Cycling Tubes
$2,091.47 $
9000 Cycling Electric Bicycles
$1,776.99
$971.99
9000 Cycling Trailers
$1,750.65
$-54.32
9000 Cycling Unicycles
$1,653.05
$190.88
9000 Cycling Folding Bikes
$1,456.89 $
9000 Cycling Mountain Bikes
$1,406.59
$-37.92
9000 Cycling Handlebars- Stems- and Seatposts
$1,352.51
$37.81
9000 Cycling Automobile Bike Racks
$1,274.15
$55.08
9000 Cycling Other Bikes
$1,239.24
$1,139.29
Private and Confidential | Philp Industries

11. Brand Activity Brand Shipped COGS October 8th - October 14th
Change over last week
WALF1
$8,484.67
$307.52
ByK (BYKA9)
$4,595.47
$1,471.29
Ventura (VENX7)
$2,622.43 $
Panaracer (PANZK)
$2,441.02 $
M-Wave (MWAB7)
$2,409.52 $
Nantucket Bicycle Basket Co. (NANBD)
$2,180.91 $
Shimano (SHIAJ)
$1,814.94
$107.36
Steppenwolf (STFTT)
$1,776.99
Fun (FUNRS)
$1,653.05
$190.88
Kawasaki (KAWC7)
$1,472.42
$651.69
Minoura (MINVD)
$1,413.29
$-18.93
Trail-Gator (TRAYJ)
$1,289.61 $
Bombtrack (BOMF3)
$1,239.24
EXUSTAR (EXUB7)
$1,170.68
$229.23
Mantis (MANVR)
$1,135.89
$16.94
Private and Confidential | Philp Industries

12. Top Products Parent Products Individual Products Product Shipped COGS
Change over last week
Steppenwolf Transterra M.E2 Electric City Coummter Bicycle, 700c wheels, (B017P7KWH6)
$1,776.99
ByK E-450 Kid's Bike, 20 in wheels, 10 inch frame, for Boys and Girls, Blue... (B01F26XR5G)
$1,575.00
$700.00
ByK E-250 Kid's Bike, 14 inch wheels, 6.5 inch frame, for Boys or Girls, fo... (B01275TAOC)
$1,535.00
$607.00
ByK E-350 Kid's Bike, 18 inch wheels, 8.5 inch frame, for Boys and Girls, f... (B01F26XMEC)
$1,485.47
$164.29
Nantucket Bike Basket Co. Classic Lightship Basket (B Q4)
$1,342.49 $
Trail-Gator Child Bike Tow Bar (B074RLP1Y7)
$1,289.61 $
Kawasaki Sumo 4.0 Fat Tire Bicycle (B01MSIK659)
$1,155.00
$770.00
Stop-A-Flat Puncture-proof, Thorn-resistant, No-flat Bicycle Tubes in 12/16... (B0127EGQZY)
$1,119.68 $
Wald 157 Giant Delivery Basket (B00D3SHH0C)
$880.46
$148.32
Wald 582 Folding Rear Bicycle Basket (B06XVZGXYH)
$799.16 $
Individual Products
Product
COGS
Change
Out of Stock
Wald 1216 Bicycle Training Wheels (12 to 16-Inch Wheels) (B000C128PM / W1216)
$2,019.05
$-21.40
0.30 %
Wald Bicycle Training Wheels (16 to 20-Inch Wheels, .75 and 1-Inch Fr... (B000C1YTCW / W10252)
$1,922.40
$459.00
0.52 %
Steppenwolf Transterra M.E2 Electric City Coummter Bicycle, 700c wheels, (B017361MF0 / SWE H-1)
$1,776.99
0.00 %
Fun Chrome 20-quot- Unicycle with Alloy Rim (B001NGD5HK / )
$1,241.77
$431.92
0.17 %
Bombtrack Hook 2 700C Cyclocross Bicycle, Red, Medium (B01LBN0DSI / )
$1,239.24
Kawasaki Sumo Fat Tire Bike, 26 x 4 inch Wheels, 18.5 inch Frame, Unisex (B00LUFF6PI / KA MT)
$1,155.00
$770.00
15.64 %
Nantucket Bike Basket Co Adult Classic Lightship Collection Stained Bicycle... (B004Y2LTKA / C/004/A)
$1,044.57
$75.18
0.12 %
Wald 742 Training Wheels (16-26-Inch) (B00079WKSO / W742)
$956.75 $
0.68 %
ByK E-450 Kid's Bike, 20 inch Wheels, 10 inch Frame, for Boys and Girls, Bl... (B00Y0POMCS / BY JV)
$875.00
$525.00
0.94 %
Trail-Gator Trailgator Bicycle Tow Bar (Red) (B000KAZUQY / )
$820.89
$-50.04
1.91 %
Private and Confidential | Philp Industries

13. Increasing Products Increasing Parent Products
Shipped COGS
Change over last week
Steppenwolf Transterra M.E2 Electric City Coummter Bicycle, 700c wheels, (B017P7KWH6)
$1,776.99
Kawasaki Sumo 4.0 Fat Tire Bicycle (B01MSIK659)
$1,155.00
$770.00
ByK E-450 Kid's Bike, 20 in wheels, 10 inch frame, for Boys and Girls, Blue... (B01F26XR5G)
$1,575.00
$700.00
ByK E-250 Kid's Bike, 14 inch wheels, 6.5 inch frame, for Boys or Girls, fo... (B01275TAOC)
$1,535.00
$607.00
Exustar E-BLK1 Look Delta Cleat Set - E-BLK1 (B01N07WHK9)
$353.74
Head Road Bike (B06XTKWPPM)
$310.00
Polaris Dragon 10 Tricycle (B01N3SN5W6)
$349.93
$249.95
Wald 535 Rear Twin Bicycle Carrier Basket (18 x 7.5 x 12) (B06Y284BZJ)
$504.42
$245.08
Mantis Tri-Rad Folding Adult Tricycle (B01NAJ1OC8)
$693.00
$231.00
Force Rax Deluxe 2 Bike Spare Tire Car Rack S (B01N3MPN1P)
$191.92
Increasing Individual Products
Product
COGS
Change
Out of Stock
Steppenwolf Transterra M.E2 Electric City Coummter Bicycle, 700c wheels, (B017361MF0 / SWE H-1)
$1,776.99
0.00 %
Bombtrack Hook 2 700C Cyclocross Bicycle, Red, Medium (B01LBN0DSI / )
$1,239.24
Kawasaki Sumo Fat Tire Bike, 26 x 4 inch Wheels, 18.5 inch Frame, Unisex (B00LUFF6PI / KA MT)
$1,155.00
$770.00
15.64 %
ByK E-450 Kid's Bike, 20 inch Wheels, 10 inch Frame, for Boys and Girls, Bl... (B00Y0POMCS / BY JV)
$875.00
$525.00
0.94 %
Strida 5.0 Folding Bicycle, folds to 45x20x9-quot-, Silver (B00NQXPV7A / ST MI)
$499.00
0.67 %
Mantis Tri-Rad Folding Adult Tricycle, 20 inch Wheels, 16 inch Frame, Unise... (B00FXMIUPW / 67520)
$693.00
$462.00
2.08 %
Wald Bicycle Training Wheels (16 to 20-Inch Wheels, .75 and 1-Inch Fr... (B000C1YTCW / W10252)
$1,922.40
$459.00
0.52 %
Fun Chrome 20-quot- Unicycle with Alloy Rim (B001NGD5HK / )
$1,241.77
$431.92
0.17 %
Exustar Delta Look Fixed Cleat Pedal (B00H63OBTU / E-BLK1)
$353.74
9.42 %
Head Accel NXL Road Bicycle, 700c wheels, 51 cm frame, Women's Bike, Black/... (B00MIIZHZK / HE RD)
$310.00
18.79 %
Private and Confidential | Philp Industries

14. Decreasing Products Decreasing Parent Products
Shipped COGS
Change over last week
PFIFF Adult Scooter Trike Tricycle (16-quot- -amp- 20-quot- wheels), Large or Small, Blue (B076DZQTJF)
$0.00
$-1,775.00
Hollandia Evado Electric City Commuter Bicycle (B01L8X7X48) $
Cycle Force Cruiser Bike, 26 inch Wheels, 18 inch Frame, Men's Bike, Black,... (B014KOTZTI)
$120.00 $
Strida Folding Bicycle, five different styles, several colors available (B06XHNCB6Z)
$499.00 $
Wald 520 Rear Medium Twin Basket (13.5X6.25X11) (B06Y17RKMY)
$142.96 $
Stop-A-Flat Puncture-proof, Thorn-resistant, No-flat Bicycle Tubes in 12/16... (B0127EGQZY)
$1,119.68 $
Minoura R700 Roller with Foot Step (B01N8YP3RR)
$1.70 $
Polaris Wooly Bully Fat Tire Bicycle (B01N062VV3) $
Mercedes-Benz Electric Ride-on Car (B01MT5MIRG) $
Mantis Maya 16 Kids Bicycle (B01N3P1GHY) $
Decreasing Individual Products
Product
COGS
Change
Out of Stock
PFIFF Adult Scooter Trike L Tricycle (16-quot- -amp- 20-quot- wheels), Blue (B00V6J0FFO / PF L)
$0.00
$-1,775.00 %
Hollandia Evado Electric City Commuter Bicycle, 7-speed, 21-quot- Men's Frame, B... (B01L6ULL3C / HL15A-21) $
66.67 %
STRiDA SX Folding Bike, Compact Bike, 16 inch Wheels, Men's Bikes- Women's ... (B00NQXPTDQ / ST MI) $
0.48 %
Viva Juliett Entry 3 City Cruiser Bicycle, 700c wheels, 47 cm frame, Women'... (B016MNID5C / VIV-011-5) $
Lombardo Sanremo L City Bike, 700c Wheels, 17 inch Frame, Women's Bike, Pin... (B00LBZPFQW / VL28SIRD.N-17) $
Strida LT Folding Bicycle, folds to 45x20x9-quot-, White (B00NQXPV98 / ST MI) $
1.91 %
Wald 520 Rear Twin Bicycle Carrier Basket (13.5 x 6.25 x 11) (B001EL7P34 / W520)
$79.96 $
33.57 %
Vuelta Team V MTB Wheel Set (Black, 26-Inch) (B008B2HMHI / ) $
0.00 %
Cycle Force Cruiser Bike, 26 inch Wheels, 18 inch Frame, Men's Bike, White (B00Q8KOEV2 / 62026W)
$120.00 $
6.49 %
Wald 198 Front Bicycle Basket (14.5 x 9.5 x 9, Black) (B001B16T8O / W198GB)
$139.10 $
24.53 %
Private and Confidential | Philp Industries

15. Appendix
Private and Confidential | Philp Industries

16. Services Review Using a Data-Driven Strategy
Catalog Data Quality
Compare Amazon data sources and purchase orders to identify and set up missing catalog items
Continuously compare replenishment codes to all available data sources to maintain fidelity
Create new listings for missing items and set up new products in advance of line changes
Scrape Amazon content to detect and correct changes in variations or suppressed products
Detect and consolidate duplicate listings
Forecasting
Provide digestible format of Amazon forecasts and supplementary planning recommendations
Analyze historical recommendations for accuracy and improve forward forecast
Operations
Monitor fulfillment to proactively spot data issues
Update catalog data to ease fulfillment problems
Educate your team on fulfillment practices to improve fulfillment rates
International Expansion: Sell on Amazon Globally
Promotions/Marketing
Update Amazon content to improve search relevance and conversion to sale
Execute comprehensive marketing strategy across Amazon promotional tools
“Own” critical keywords in search results
Add premium content to qualified listings
Monitor and update targeting, balance of promotions to maximize ROI
Profitability
Negotiate with Amazon on COOP terms
Improve Amazon pricing strategy over time
Analyze metrics to find opportunities for margin improvement or increase sales volume through margin reduction
Monitoring
Continuously compare Amazon data to consolidated vendor “Reference Data”
Correct data issues on a weekly basis
Analyze key metrics to provide high-level feedback
Flexibility: What does your company need?
Private and Confidential | Philp Industries

17. Contacts Dan Philp Sage King Managing Partner dan@philpindustries.com
Sage King
Vendor Support
Private and Confidential | Philp Industries