1. Do not copy, duplicate or distribute without prior written consent
2014 Sponsorship Proposal
July 30- August 3, 2014
Tulsa, Oklahoma at
Do not copy, duplicate or distribute without prior written consent

2. Contents
Topic Page
Background and Profile…………………………………………………. Page 3 Location History……………………………………………………………. Page 4 Overview/Summary……………………………………………………… Page 5 Demographics ……………………………………………………………… Page 6 Digital – By The Numbers……………………………………………… Page 8 Motorcycle Stats …………………………………………………………… Page 9 Sponsorship Benefits ………………………………………………….. Page 10 Platinum Sponsorship ………………………………………………… Page 12 Entertainment/Celebrity Sponsor ………………………….……….. Page 13 Racing Programs sponsor ………………………………….……….. Page 14 Gold Sponsorship ……………………………………………………….. Page 15 Silver Sponsorship ………….………………………………………….. Page 16 Bronze Sponsorship ……………………………………….………….. Page 17 Workshop Sponsor …………………………………………………….. Page 18 Bike show/Awards Sponsor ……………………………………….. Page 19 Roundup Kids Sponsor …………………………………………….. Page 20 Charitable Programs Sponsor …………………………………….. Page 21 Interest/Return Form …….………………………………………….. Page 23 Souvenir Program Book Advertising Form…………………….. Page 24 Key Contacts ………………….………………………………………….. Page 25

3. Background and Profile
Background Established in Kansas City, MO in 1977 by a group of African American motorcycle clubs, the National Bikers Roundup (Roundup) is governed by bylaws created by the Motorcycle Clubs that attend the National Bikers Roundup.
Profile
Roundup is a prominent annual event among the multicultural motorcycle riding community. Eagerly anticipated by more than 1,000 motorcycle clubs (approximately 15-30K attendees) that attend each year, Roundup is viewed as the largest camping motorcycle rally in the country. The location changes each year and returns every 10th year to Kansas City, MO.
Roundup is a family-friendly event with an accent on participation. It is viewed as the “Can’t Miss” motorcycle family-reunion type event of the year. The events and activities serve to unite the motorcycle community, celebrate accomplishments and rejoice in fellowship and camaraderie among the motorcycle riding community.
Roundup has an outstanding record of generating favorable economic impact and in combating hunger with its annual charitable giving programs that benefit local food banks.

4. Host Locations Over the Years
City/State
1977
Kansas City, KS
Omaha, NE
1990
Kankakee, IL
2003
Atlanta, GA
1978
St. Louis, MO
1991
Oklahoma City, OK
2004
West Bend, WI
1979
1992
Memphis, TN
2005
Rockingham, NC
1980
1993
Flint, MI
2006
Ft. Pierce, FL
1981
Irving, TX
1994
2007
Kansas City, MO
1982
Denver, CO
1995
Pataskala, OH
2008
Greensburg, PA
1983
1996
 2009
Hampton, GA
1984
1997
Kansas City/Grain Valley, MO
2010
Columbia, MO
1985
Centerville, IL
1998
Louisville, KY
2011
Las Vegas, NV
1986
Austin, TX
1999
Greenville, SC
2012
Ennis, TX
1987
2000
Rosenberg, TX
2013
Tunica, MS
1988
Hanford, CA
2001
Madeira, CA
2014
Tulsa, OK
1989
Itta Bena, MS
2002
Dinwiddie, VA
2015
Riding to a City Near You!!!

5. Overview/Summary Roundup is…
A four (4) day family-friendly motorcycle event held each year, during the first full weekend in August
A richly diverse event filled with camping, exhibits, vendors, stunt shows, racing, contest, headline entertainment, education & safety workshops, special programs and a host of other motorcycle-related experiences.
Motorcycles, motorcyclists, motorsports enthusiasts, families and friends (also known as RoundupNation),
A “must attend” multicultural event where participants travel from points across the country each year.
Dates: Wednesday, July 30 – August 3, 2014
Format: Camping Rally (captured audience opportunities)
Location: Osage Casino Tulsa Raceway Park, Tulsa, Oklahoma
Attendees: Motorcyclists, Motorcycle/Powersports Enthusiasts from across the US
Reach: National scope with localized activation.
Costs: Average $30.00 per person; Children under 12 free

6. DEMOGRAPHICS Market Reach Audience:
National Scope with localized activation. Multicultural motorcycle consumer event attracting motorcyclists and power sports enthusiasts from throughout country.
Average Annual On-Site Attendance: 18-35,000
Extended Audience Reach: Approximately 30-50,000
Media
Media coverage promoting the event includes radio, newspaper, website, street teams, word of mouth, press releases and social media.
Audience:
Attendees travel to Roundup from across the country. Many ride their motorcycles while others trailer their motorcycles and ride once at the event.
Some drive or rent motor homes, while others stay in local hotels or bring camping equipment and stay on the grounds throughout the event.
Attendees ride primarily cruisers, touring bikes, and some make the cross-country trek on their sport bikes.

7. Demographics

8. Digital – By The Numbers
Campaigns
3K unique opt-in subscribers
Average 67% open rate
Subscriber geographic locations
USA
Japan
Afghanistan
India
Italy

9. Motorcycle Stats

10. Sponsorship Benefits Why Sponsor Roundup?
Roundup provides an excellent opportunity for your company to:
Build brand awareness, test, sample or introduce your products to an influential consumer market.
Establish brand consideration and loyalty with a highly targeted multicultural consumer market
Execute unique, experiential lifestyle marketing programs.
Gain access to invaluable insight and information to improve customer option, sales, market share.
Access special program platforms to deliver key organizational messages or in-service learning sessions
Connect with motorcycle consumers during Sturgis pre-rally days without cluttered advertising messages and competition.

11. **Customizable Package Options available
Sponsorship Packages
Roundup Sponsor Levels
Platinum Sponsor (1 available) $50,000
Entertainment/Celebrity Sponsor $25,000
Racing Programs Sponsor (4 levels available) $6-$15,000
Gold Sponsor $15,000
Silver Sponsor $10,000
Bronze Sponsor $ 5,000
Roundup Special Program Sponsors
Workshop Sponsor $ 3,500
Awards Sponsor $ 2,500
RoundupKids $ 1,500
Contributing Sponsor $ 1,000
In Kind/Product Sponsor
Charitable Programs/Food Bank
**Customizable Package Options available

12. Platinum Sponsor – Main Stage Naming Rights
One (1) Available
ENTITLEMENTS
Platinum Sponsor listing & Main Stage naming rights
Category Exclusivity
Platinum Sponsor recognition and full page ad in the official Roundup souvenir program book
Platinum Sponsor branding, exposure and signage in relevant areas throughout event including concerts and special events
Speaking opportunity during main stage events
Photo Opportunity with featured entertainment
On-site booth space for
Customer product demonstration & sampling
On-site product display rights
On-Site booth area photography rights
Host On-Site hospitality
Merchandising/Promotional Giveaway
Use of Roundup marks & logos
VIP credentials
Escorted introductions with select influencers for interviews, etc.
Opportunity to conduct fashion show or other activity on main stage for enhanced exposure
Exposure on National Bikers Roundup website and Facebook page
Exposure on printed flyers and promotional material specific to the event
Opportunity to offer an online/in store offer from the Roundup Facebook page
Targeted message included in Roundup newsletter ed by NBR to member database

13. Entertainment/Celebrity Sponsor
ENTITLEMENTS
Entertainment Sponsor level listing
Entertainment recognition and full page ad in the official Roundup souvenir program book
Sponsor branding, exposure and signage on main stage
Speaking opportunity
VIP credentials & Backstage Access
Photo opportunity with featured entertainment
Use of Roundup marks & logos
VIP credentials
Escorted introductions with select influencers for interviews, etc.
Opportunity to conduct fashion show or other activity on main stage for enhanced exposure
Exposure on National Bikers Roundup website and Facebook page
Exposure on printed flyers and promotional material specific to the event
Opportunity to offer an online/in store offer from the Roundup Facebook page
Targeted message included in Roundup newsletter ed by NBR to member database
On-site booth space for
Customer product demonstration & sampling
On-site product display rights
On-Site booth area photography rights
Host On-Site hospitality
Merchandising/Promotional Giveaway

14. Racing Programs Sponsor Four (4) Pricing Package Options Available
Entitlements
On-site visibility with promotion table and signage
Ability to sample products and distribute collateral or promotional items
Signage, banners and logo exposure at event (i.e., tower, main gate)
Speaking opportunity at event
Daily public address announcements during event
Sponsored Racing Lane
Race Class W/Business on Trophy
Racing Programs Sponsor recognition and ½ page ad in the official Roundup souvenir program book
Special recognition on all advertisements, website, flyers, Facebook and Twitter
VIP credentials

15. Gold Sponsor ENTITLEMENTS Gold Sponsor level listing VIP credentials
Gold Sponsor recognition and ½ page ad in the Official Roundup souvenir program book
Gold Sponsor branding, exposure and signage in vendor area and special programs
Use of Roundup marks & logos
Exposure on National Bikers Roundup website and Facebook page via flyers and promotions specific to the event
VIP credentials
On-site booth space for
Customer product demonstration & sapling
On-site product display rights
On-Site booth area photography rights
Host On-Site hospitality
Merchandising/Promotional Giveaway

16. Silver Sponsor ENTITLEMENTS Silver Sponsor level listing
Silver Sponsor recognition and ½ page in the official Roundup souvenir program book
Silver Sponsor branding, exposure and signage in vendor area and special programs
Use of Roundup marks & logos
Exposure on National Bikers Roundup website and Facebook page
VIP credentials
Recognition in the official Souvenir program book.
On-site booth space for
Customer product demonstration & sampling
On-site product display rights
On-site booth area photography rights
Host on-site hospitality
Merchandising/promotional giveaway

17. Bronze Sponsor ENTITLEMENTS Bronze Sponsor listing VIP credentials
Bronze Sponsor recognition and ¼ page in the official Roundup souvenir program book
Bronze Sponsor branding, exposure and signage in vendor area and special programs
Exposure on National Bikers Roundup website and Facebook page
Use of Roundup marks & logos
VIP credentials
Recognition in the official Souvenir program book.
On-site booth space for
Customer product demonstration & sampling
On-site product display rights
On-site booth area photography rights
Host on-site hospitality
Merchandising/promotional giveaway

18. SPECIAL PROGRAMS: Sister/Brother Workshop Series
Sister to Sister, it’s a woman thang! began as an educational workshop and training series conducted by national speakers designed for women attending Roundup. Because of demand by men, in 2014 the workshop series will be expanded to include our Roundup male attendees too!
The workshops attracts motorcyclists and enthusiasts, 30+ with disposable income and interested in issues important to those who ride motorcycles. Frequent topics include:
Breast Cancer Awareness
Writing Sponsorship Proposals for Success
Domestic Violence Help and Prevention
Organ Donor Awareness
Insurance Essentials
Motorcycle Safety and Riding Tips
Health and Beauty Essentials
Physical Fitness & Healthy Living
DWI/DUI
....and much more!
Entitlements
Signage and logo exposure at event
On-site visibility with promotion table or signage
Ability to distribute collateral or promotional items
Speaking opportunity at event
Exposure on website and Facebook
Workshop Sponsor recognition and ¼ page in the official Roundup souvenir program book
Special recognition on all advertisements, website, flyers, Facebook and Twitter
VIP credentials

19. SPECIAL PROGRAMS: Bike Show & Awards
As is the custom in the motorcycle community, “best in class” honors are awarded each year to Roundup attendees in coveted awards categories. Frequent award categories include:
Bike Show - Best Motorcycle, Best Cruiser, Best Sport Bike, etc.
Trophy Events - Bike Games, Largest Attending Club, Longest Distant Rider, Oldest Rider, Youngest Rider
Entitlements
Signage and logo exposure at event
On-site visibility with promotion table or signage
Ability to distribute collateral or promotional items
VIP credentials
Special recognition on all advertisements, website, flyers, Facebook and Twitter
Speaking opportunity at event
Bike Show/Awards Sponsor recognition and ¼ page in the official Roundup souvenir program book

20. SPECIAL PROGRAMS: RoundupKids
Roundup is a family friendly event. Viewed by many as their annual motorcycle “Family Reunion.” Each year, hosts special events, games and activities specifically for the children.
Entitlements
Signage and logo exposure at event
On-site visibility with promotion table or signage
Ability to distribute collateral or promotional items
RoundupKids Sponsor recognition and ¼ page in the official Roundup souvenir program book
Special recognition on all advertisements, website, flyers, Facebook and Twitter
VIP credentials

21. SPECIAL PROGRAMS: Charitable/Community Giving Program
The National Bikers Roundup & God’s Wheels, Inc., a 501c3 motorcycle ministry, has partnered on charitable giving programs at Roundup since Roundup partners with food banks in local communities where the event is held to distribute the donations.
Roundup attendees compete each year for the coveted ISIS Award (named in honor of fallen motorcyclist, Dr. Yvonne Palmer) by donating cash and nonperishable food during the event. Along The ISIS Award is presented in a big check ceremony during the main act performance.
Food Drive History
In addition to favorable economic impact, Roundup has provided local communities in host cities over 150,000 meals through donations and canned goods collected by attendees of NBR.
Entitlements
Signage and logo exposure at event
On-site visibility with promotion table or signage
Ability to distribute collateral or promotional items
Charitable Sponsor recognition and ¼ page in the official Roundup souvenir program book
Special recognition on all advertisements, website, flyers, Facebook and Twitter
VIP credentials

22. OTHER SPONSORSHIP OPPORTUNITIES IN KIND/PRODUCT SPONSOR
CONTRIBUTING SPONSOR
Entitlements
On-site booth space
On-site product display rights
On-site sales rights
Merchandising/Promotional Giveaway
Exposure on National Bikers Roundup and the host committee website
IN KIND/PRODUCT SPONSOR
Entitlements
Merchandising and promotional items within VIP gift bags (50/day) and/or daily raffles
On-site Merchandising/Promotional Giveaway
VIP credentials

23. Make checks payable to: National Bikers Roundup
Sponsorship Form
Thank you for your consideration in sponsorship of the 37th Annual National Bikers Roundup, at Osage Casino Tulsa Raceway Park on July 30-August 3, 2014 in Tulsa, Oklahoma. Please indicate your sponsorship level below and return this form to: PO Box , Kansas City, MO or fax to
Event Sponsorship Costs
Platinum Sponsor $50,000
Gold Sponsor $15,000
Silver Sponsor $10,000
Bronze Sponsor $ 5,000
Racing Sponsor A $15,000
Racing Sponsor B $10,000
Racing Sponsor C $ 8,000
Racing Sponsor D $ 6,000
Special Programs Costs
Entertainment Sponsor $15,000
Workshop Sponsor $3,500
Awards Sponsor $2,500
RoundupKids $2,500
Contributing Sponsor $1,000
Product Sponsor ________________
In Kind Sponsor ________________
Company _______________________________ Contact: _______________________________
Address ______________________________ City/State/Zip________________________________
Phone ________________ Fax __________________ __________________________________
Make checks payable to: National Bikers Roundup

24. 2014 Souvenir Program Booklet Advertising Form
Thank you for considering advertising in the 2014 National Bikers Roundup Souvenir Program Booklet. Your advertising support gives your business local and national exposure to the 15,000 – 30,000 motorcycle enthusiasts, families and friends coming to Tulsa for 37th Annual National Bikers Roundup, July 30 - August 3, 2014 at Osage Casino Tulsa Raceway Park.
Ad Size Costs 
1. Business Card $ 75.00
2 Tear Out Coupon $125.00 
3. ¼ Page $  
4. ½ Page $  
5. Full Page $ 1,000.00
Business Name ______________________________________ Address ___________________________________________________
City __________________________________________________ State_________________________ Zip_____________________
Phone _______________________________ Fax__________________________ ____________________________________
Signature __________________________________________________________________________ Date _______________________ 
Printed Name__________________________________ Representative/Title _________________________________________________
Please complete this form and return it with your check or money order made payable to:
National Bikers Roundup, P.O. Box , Kansas City, MO 64127
your electronic form, camera ready PDF, JPEG, TIFF or EPS format to:

25. For Additional Information Or to inquire about Sponsorship Packages
CONTACT:
Lynn Austin
National Bikers Roundup
Phone:
Fax:
Carla Adams
NBR Headquarters P.O. Box Kansas City, MO Phone: Fax: