1. GCE Applied ICT G040: Lesson 14 Website Briefing Notes
Mr C Johnston

2. Starter Look at this double page brochure spread
What are your first impressions of the homepage?
What is good about the homepage?
What is not so good about the homepage?
Are there any lessons to learn from this homepage?

3. Learning Outcome
Know the common features which users expect to be present within a travel website
Understand what makes a good travel website in terms of layout and expected content
Understand how a brochure is constructed and the software tools and techniques used

4. Travel Agent Website
A website is used by companies as an advertising / information provision medium
They often include additional, media rich information to what can be presented aurally or in a brochure,
Customers often feel more at ease browsing a website than being pestered by sales assistants in a shop
Fly-A-Way Travel require a website to advertise their holidays
Customers should be able to view special offers
See multimedia clips of resorts
Search for their ideal break
Book their ideal holiday

5. Website Homepage
You are tasked with the design and creation of only the home page for Fly-A-Way Travel
What is a website homepage?
The introductory page of a website, typically serving as a table of contents for the site
Homepage Rationale

6. Activity Look at these examples of a travel company website homepages
Homepage Rationale
Look at these examples of a travel company website homepages
What do they have in common? Produce a MUST HAVE list of things to include within your home page design

7. Developing your homepage
Read Task B, Part 6 of the assignment and design and produce a HOMEPAGE for Fly-A-Ways Travels company website.
Purpose – To promote Fly-A-Way Travel online, and allow customers to search and book their ideal holiday
Audience – Customers who have access to the internet
Follow the communication cycle again.
Plan
Draft Versions
Final Version
Commentary

8. Hints and Tips1
Research different travel agency websites so you know what some example homepage look like and what other pages appear on travel websites,
Design your homepage on paper before using the computer,
Think about house style – your homepage should match other documents produced,
Use graphics software to create any buttons required,
Only a web authoring package to create your page if you are confident… Try online tools like Wix or ,
Try and setup a template for your page to be based upon,
Try and use a range of different media – sound and video lend themselves nicely to this task

9. Hints and Tips2 Sample homepages can be viewed Thomas Cook Thomson
First Choice
Virgin Holidays
Jet2 Holidays

10. Gold Standard Planning
Content (relevant) fully considered
All text (if essay plan each paragraph with main themes)
Images – fully describe
Style of text
Size, font face, decoration, colour
Page decoration
Border width, shading
Colours
Measurements
Pictures, margins
Possible source
Images and essay text not planned 
Image
Image of Dog
Image of brown Alsatian lying down facing outwards 

11. Gold Standard Drafting
Printout your document
Look at your document carefully…
What is good? What is bad? What needs to be improved
Stick a post-it-note onto your work to record your findings
Write onto the draft all the changes you intend to make
Repositioning
Text corrections
Additions
Removals
Use different colours so it standards out

12. Proof Reading Communications
Proofreading is for eliminating spelling and grammar errors in your work.
There is a set of common symbols you could use when checking your work,
These are shown on the next slide.

13. no paragraph
begin new paragraph
a space needed here
close up this space
transpose elements
delete
use a period here
use double quotation marks
insert something
apostrophe or single quotation mark
insert a comma
Example
Meaning
Symbol

14. Common Errors 2017