1. Instructions Be sure to read the notes page of each slide!
Read the notes pane on each slide to see what should be included on the slide.
Words in italics should be replaced with the student’s information.
Do not use full sentences on slides. Write all full sentences that you will say to the judges in the notes pane.
Include pictures when available.
View Sample Business Plans by clicking here
Delete this slide at the end.
Be sure to read the notes page of each slide!

2. Name of Business Student Name Student Grade Level
This slide should contain:
Name of Business AND/OR Business Logo (if your logo contains your business name, do not include both)
Student Name
Student Grade Level
*Remember to remove or replace any italicized text*
Student Name
Student Grade Level

3. Problem
List or provide pictures that explain the top three problems the product/service is addressing

4. Business Description This slide should address the following:
Specifically describe all of your products and services.
Description of the top three features/benefits of your product/service.
Description of how your business solves the problems outlined on the previous slide.
Include pictures of your product/service if available.

5. Social Responsibility
This slide should include:
Your business’ code of ethics
List plans for your business’ commitment to social responsibility.
List any organizations that your business will support and advantages of supporting this organization.

6. Behavioral Characteristics
Target Market
Demographics
Geographics
Age
Gender
Ethnicity
Income/Education
Marital Status/Family Size
Region
City
State
Climate
Psychographics
Behavioral Characteristics
Activities
Interests
Attitude
Values
How often customer purchases this type of product/service
Brand Loyalty
Benefits sought in type of product or service
Clearly define your target market. This should paint a clear picture of who you are targeting. Example variables are provided above in each category for your reference. All variables do not have to be used. Be sure to remove all italicized words and replace with your own information.
Market Size: Research the size of your target market using census.gov. Narrow down your target market size by what % of people in your market research indicated that they would likely purchase your product.
Market Size
Potential Market Size based on above profile.
Growth Potential

7. Industry Analysis Description of Industry Trends and Opportunities
This slide should include:
Description of industry (size, growth rates, nature of competition, history)
• Trends and strategic opportunities within industry

8. Promotional Strategy This slide should include:
At least 3 different promotional and customer retention/sales methods that are affordable for your company.
Explain in the notes pane (here) why all promotional methods are effective; supported by research.
Examples/Pictures/Videos of your promotional methods and sales strategies.

9. SWOT Analysis Business Strengths Weaknesses Opportunities Threats
Replace with your Business Name
Your Strengths
Your Weaknesses
Your Opportunities
Your Threats
Replace with Competitor 1
Competitor Strengths
Competitor Weaknesses
Competitor Opportunities
Competitor Threats
Replace with Competitor 2
This slide should include:
Key competitors identified (Direct and Indirect)
Effective analysis of competitors’ strengths, weaknesses, opportunities, and threats
Effective analysis of your strengths, weaknesses, opportunities, and threats
This should point out your competitive advantages

10. Business Financials Definition of One Unit
Replace with your unit of sale
Variable Expenses
Total Variable Expenses per Unit
$ total
Economics of One Unit
Selling Price
$value
Cost of Direct Materials (COGS)
Cost of labor
value
Other variable expenses
Total Variable Expenses
Contribution Margin (Gross Profit)
Monthly Fixed Expenses
Insurance
Salaries
Advertising
Interest
Depreciation
Rent/Utilities
Other Expenses
Total Monthly Fixed Expenses
$ total
Calculate the Economics of One Unit, Break Even Units, and Fixed Expenses using the Business Plan Workbook. Transfer the information to this slide for presentation. If you do not have a value to insert, delete the word value or leave the area blank.
Monthly Break Even Units
$ Monthly Fixed Expenses =
Value
(round up to the nearest whole number)
$ Contribution Margin

11. Projected Yearly Income Statement
Selling Price per Unit
$ Value
Number of Units Sold
Value
Total Sales
Variable Expenses
Gross Revenue
Fixed Operating Expenses
Pre-Tax Profit
15%
Yearly Net Profit
This information is on the Projected Yearly Inc. Statement tab of the Business Plan Workbook.

12. ROI: Return on Investment
Start-up Expenses
Item
Why Needed
Cost
text
$value
value
Total Startup Expenditures
Emergency Fund
3 months reserve for Fixed Expenses
Total Startup Investment
This information is on the ROS & ROI tab of the Business Plan Workbook.
ROI: Return on Investment
$ annual net profit =
Value%
$ total startup investment
ROS: Return on Sales
$ annual net profit =
Value%
$ total annual sales

13. Future Plans This slide should include:
At least 2 short-term business goals that are attainable and thought out.
At least 2 long-term business goals that are attainable and thought out.

14. Name of Business This slide should contain: Your business logo
A closing statement (Thank you; Questions?, etc.)