1. Questions before Claims

2. Let’s look at controversial ideas portrayed in images

3. . . . let’s begin with a picture
(you’ll need paper for this)

4. 1 Write a brief description of what you see in general in the picture.

5. 2 Write a brief description of particular details in the picture that you happen to notice. Think about why you notice them.

6. 3 How would you describe the way the various people, objects, and settings are presented? (colors, shapes, positions, etc)

7. 5 What kind of ideas do you think the picture is interested in?

8. 6 What do you think the advertiser’s attitude is toward these subjects
6 What do you think the advertiser’s attitude is toward these subjects? Why?

9. 7 Do you think it’s a good picture. Do you like it
7 Do you think it’s a good picture? Do you like it? Write down a few reasons that justify your reasoning.

10. 8 What ideas do you think this picture is interested in?

11. 9 Is this acceptable advertising for the ideas being presented?

12. 10 What is your attitude/reaction toward this picture?

13. Task:
Come up with 5 questions or statements you have about this image.
(They must be based on the ideas and responses from 1-10)
Example:
Many viewers might be offended by the obvious drug connection made in the ad. What, then, is the company trying to achieve by going ahead with the ad, despite a probable negative response?
Or:
How does shock value and satiric humor play into the effectiveness of the ad’s meaning?

15. The use of suggestive imagery in the ad, such as ultra-thin, heavy-lidded supermodels and language suggestive of drugs,
the idea that Sisley’s brand of high end fashion is addictive and designed for a “select” group only.
conveys

16. Task:
Use the template in the previous slide to come up with 4 different claims—all of which answer, in some way, one of your earlier stated questions or concerns.

17. Transitions for Examples or Evidence
One such example is . . .
One example we see is . . .
An illustration of this is evident when/by . . .
One specific detail/example/piece of evidence is . . .

18. Transitions for Analysis
This is significant/important because . . .
What this shows us is . . .
This is important because . . .
This focuses the audience’s attention on by . . .
This appeals to the audience’s feeling of . . .
Significantly,
Why this is intriguing/significant/interesting/ is . . .
This produces the effect of . . .

19. Tips for the Link
Take the key words from your Point and reference them here
Try to consider the bigger implications of what you’ve been discussing—you could
consider the overall effectiveness/success
compare a strategy used here to another similar example
explore the motives of the advertisers—why might they have expressed certain ideas
explore tensions or contradictions within the ad that deal with your point/evidence
Begin something like this:
With all of this, one might wonder at/question the effectiveness of this Sisley ad.

20. Putting it together with PEAL
This is your claim.
The use of suggestive imagery in the ad, such as ultra-thin, heavy-lidded supermodels and language suggestive of drugs, conveys the idea that Sisley’s brand of high end fashion is addictive and designed for a “select” group only. E
Provide specific evidence that proves this point. A L