1. BE INFORMATIVE and INTERESTING!
LES Italy 2016 Events
IP Day Cocktail Reception (Milan, April 2016)
IP Manager Course (Vicenza, May 2016)
EU Trademark Reform (Torino, June 2016)
IP Manager Workshop (Venezia, June 2016)
IP Manager Course (Torino, September 2016)
Licensing Course (Firenze, October 2016)
The Latest News Affecting Intellectual Property in Italy and Europe (Milan, October 2016)
BE INFORMATIVE and INTERESTING!

2. BE RELEVANT FOR THE INDUSTRY
2 day courses
BE RELEVANT FOR THE INDUSTRY
On average attendees

3. 2 day courses BE LOCAL TORINO Milano Roma Bari PADOVA VICENZA FIRENZE
Licensing
March 2017
TORINO
Licensing
April 2015
IP Manager
October 2016
Milano
VICENZA
IP Manager
May 2016
FIRENZE
Licensing
October 2016
BE LOCAL
Roma
Bari

4. IP Day Cocktail Reception
INCENTIVATE NEW MEMBERSHIP
Enroll a Friend
More than
50 attendees

5. How to increase membership?
Make your event available for free to LES members
All LES Italy events were and are at no cost for LES Members. Non-members shall pay a registration fee slightly higher than the LES Italy annual membership fee in order to facilitate the membership.
Ask for professional credits
All LES Italy events are acknowledged by the Italian Association of the Industrial Property Consultants and by the Italian Law Society and entitle the participants to get a number of credits depending of the quality and duration of the events: a given number of credits are requested on a yearly basis by the Law Society in order to prove the continuous professional education.
Create partnerships with Institutions
Most of the events organized by LES Italy are in partnership with other Italian IP Associations, Chambers of Commerce, Industry Associations, Research Centre or Universities.

6. How to increase membership?
Make your event more international
One of the wishes of my Presidency is to increase the cooperation with the other LES chapters worldwide and with the international institutions like WIPO, EPO, EUIPO and possibly replicate the very well attended Judges conference on an international level inviting Judges of different jurisdiction as speaker on cross boarder issues (for example on interim measures and preliminary injunctions).
Take advantage of the specificity of LES towards other IP associations: make your event more industry based
The second pillar is to involve representatives from the industry and in-house counsels both as speakers and as attracting force for their colleagues. The presence of representatives of the industry shall be stressed out as powerful attracting tool in order to increase the membership of new attorneys at law.

7. How to increase membership?
Choose multidisciplinary topics for seminars
Evaluate a case under different aspects involving patent attorneys, attorney at law, In-house lawyers and representatives of the industry.
Contact Business Newspaper and develop Media Partnership
Sole 24 Ore, La Repubblica, Corriere delle Sera
Legal Community

8. The next event

9. How to increase membership?
A strategic question
In order to increase the members from the industry, should we do not evaluate to offer the membership to a given corporation by accepting for example the attendance up to 2 representatives of this corporation?

10. Thanks for the attention
Mattia Dalla Costa
President LES Italy