1. Conceptualization, operationalization, variables, and hypotheses
September 15, 2016

2. A research question
Among U Mass Lowell students in 2016, what are the factors that influence the brands of soap and shampoo they choose to buy and how do these factors vary by gender?

3. What are the concepts/things I need to know about to answer this question?

4. How can I operationalize each of these concepts (i. e
How can I operationalize each of these concepts (i.e. create variables)?

5. What is an hypothesis from this research question?

6. In this hypothesis, what are the independent and dependent variables
In this hypothesis, what are the independent and dependent variables? What are some control variables?