1. COMPREHENSIVE COMMUNITY PHARMACY

2. Canvas model Value Propositions Customer segments General population.
Patient monitoring using database.
Personalized attention.
Purchasing strategies according epidemiology.
Donation of medicine.
Health education.
Collection of outdated drugs to prevent damage to the environment.
Customer segments
General population.
Key partners
Secretaria de Salud
ANAFARMEX
Municipal offices
Community physicians
Red Mexicana de Atencion Farmaceutica
Dealers
Key activities
Elaboration of database.
Personal tracking the purchase and treatment.
Purchasing strategies.
Health education programs, community support.
Customer Relationship
Personal relationship with the patient
Communities: fostering community support
Key resources
Financial
Relationship with patient
Database, patient information
Distribution channels
POS established.
After-sales service
Cost structure
Fixed and variable costs: property and services, salary and training of pharmacy staff.
Development and maintenance of the database.
Revenue streams
Accessible cost, direct sales,
The price of drugs is dynamic, depending on the trading volume of purchase and product demand.