1. Rapport Cape Holiday Show readerscompetition
Date: 14 Spetember 2017

2. Rapport Cape Holiday Show Readerscompetition
Readerscompetition Introduction:
Partners that Rapport would like to use:
World Leisure Holidays (They are in – done)
A camping trailer for show give away busy negotiating
Legend hospitality group (They are in – done)
ATKV holiday group (They are in – done)
Forever Resorts holiday Group busy negotiating
Lost Trail B & B (They are in – done)
Campmaster or other busy negotiating
Dawsons Lodge (They are in – done)
Starting date of readerscompetition:
24 September 2017 to 8 October (3 Sundays)
Readerscompetition prize pool:
Numerous different kinds of holidays, camping trailers, camping accessories.
Readerscompetition forms an integral part of the Rapport Cape Holiday Show:
Sandringham, Stellenbosch, 29 Sep – 1 Oct 2017

3. How Rapport Cape Holiday Readerscompetition mechanism works:
Readerscompetition SMS entry mechanism (24 Sep – 8 Oct):
Buy Rapport and SMS
* The competition keyword, (inside Rapport newspaper, and changes weekly)
* address, (keyword included in competition ad)
* your name, surname
* and province or town to
* SMS line *****
Stand a chance of winning 1 of “ list of items”
SMS line closes at 12:00 noon every Wednesday
The sponsors will receive all data generated from the competition entries
for your own further use for marketing…

4. Rapport Cape Holiday Readerscompetition – at event
Readerscompetition integration with Rapport Cape Holiday Show from 29 Sep – 1 Oct
Includes: 1) Daily live prize give aways from competition sponsors
* Competition entry form placed inside Rapport newspaper
* Drive readers to show
* Must place entry form for competition at show into entry box
* Live lucky draws hourly
Typical competition entry form placed inside
Rapport to draw readers to the show
(in this case inside Beeld)

5. Rapport Cape Holiday Show Readerscompetition
How the competition exposure works:
Readerscompetition pre-marketing: 17 Sep – 23 Sep (1 week)
Includes: 1) Mid-week postering on street poles
2) Editorial write up on competition, Rapport Cape Holiday Show and
sponsors with their prizes
3) Advertising in Rapport, Beeld, Burger and Volksblad
4) Extensive Social Media punting of competition, sponsors and prizes
Readerscompetition exposure: 24 Sep – 8 Oct 2017 (3 weeks)
Includes: 1) Newspapers with Advertising & Editorial coverage
2) Sponsors exposure, including prizes
3) The Editorial staff will do a front page plugs for competition duration
4) Weekly write ups and winner placement and prizes
5) Facebook & Twitter exposure on sponsors, prizes
6) Mid-week postering every week, and Editorial postering on
Sundays (sponsors names on posters - National)

6. Rapport Cape Holiday Show Readerscompetition
Readerscompetition integration with Rapport Cape Holiday Show from 29 Sep – 1 Oct
Includes: 1) Daily live prize give aways from competition sponsors
* Competition entry form placed inside newspapers(Beeld, Burger
Rapport)
* Drive readers to show
* Must place entry form for competition at show into entry box
* Live lucky draws hourly
Branded bags at RCHS with sponsor logo’s on it: 29 Sep – 1 Oct (3 days) Includes: 1) Print of 4 page wrap, wrapped around Rapport newspapers indicating:
* Sponsors products, promotions, specials (only 3 main sponsors = pages)
* Indicating Show floor plan (Rapport Cape Holiday Show = 1 page)
Readerscompetition post- marketing: 11 Oct – 15 Oct (1 week)
Includes: 1) Editorial write up on competition winners, Rapport Cape Holiday Show
and sponsors with their prizes that was won
2) Advertising in Rapport
3) Social Media write up of Competition results, sponsors, prizes

7. How Rapport Cape Holiday Readerscompetition mechanism works:
Readerscompetition SMS entry mechanism (24 Sep – 15 Oct):
Buy Rapport and SMS
* The competition keyword, (inside Rapport newspaper, and changes weekly)
* address,
* your name, surname
* and province or town to
* SMS line *****
Stand a chance of winning 1 of “ list of items”
SMS line closes at 12:00 noon every Wednesday
Example
Typical example ad placement
for weekly special keyword
for a readerscompetition
(in this case it was Beeld)

8. Typical examples of Twitter
feeds, and Facebook posts.
(In this case for Beeld)
Example

9. Example
Typical front page plugs
(in this case in Beeld)
Typical full page broadsheet advert of competition
(in this case in Beeld)

10. Example
Typical Editorial competition write-ups
(in this case in Beeld)
Typical readerscompetition pre marketing ad
(in this case in Beeld)

11. Example
Typical street pole postering for mid-week and Editorial posters
(in this case in Beeld)

12. Rapport RCHS Readerscompetition: R400k prize pool We need sponsors to assist with the prizes we want to give away in the readerscompetition and at the show.
Sponsors
Holidays/Other
Per unit
Total
Comments
World Leisure Holidays
1 holiday
R60 000
1 for Rapport readerscompetition
Trailer (XT65) OR OTHER
1 trailer
R58 000
1 Prize at Holiday show give away.
Legend Hospitality Group
6 holidays
R10 000
3 Prizes at show give away. 3 inside Rapport competition
ATKV holiday group
Forever Resorts holiday Group
Lost Trail B&B
6 break aways
R5 000
R30 000
3 Prizes at show give away. 3 for Rapport readerscompetition.
Dawsons Game & Trout lodge
2 break aways
R20 000
1 Prize at show give away. 1 for Rapport readerscompetition.
Campmaster or other - 5 x Family Cabin 900 tents & 55 x sports chair
9 tents & 52 chairs
R2999 / R429
R49 351
Give away during readerscompetition & at show R
Prizes at show so far: 39 prizes (over 3 days = 13 prizes per day)
Prizes for newspaper competition: 42 prizes (over 3 Sundays = 14 per Sunday)

13. Rapport Cape Holiday Readerscompetition -Exposure
Marketing exposure for readerscompetition
From R up to R
Show competition entry mechanism
From R up to R74 800
Post readerscompetition exposure
From R up to R
Total value:
From R up to R
PLEASE NOTE:
The Minimum exposure value for this readerscompetition is R
Depending on editorial write ups and placement of winners the exposure for the sponsors can increase to R
The contractual agreement will contain a 1 to 1 barter ratio to comply to company barter rules. But the actual eventual value of exposure will be more.
Summary:
Pre marketing of competition on all channels
(Editorial, plugs, social media, advertisements, posters)
Competition duration on all channels
(Editorial, social media, plugs, advertisements, posters)
Competition post marketing on all channels

14. Rapport Cape Holiday Show Readerscompetition
Wrap example
Beeld Holiday Show Wrap (Forever Resorts)
What is in for the sponsor?
Newspapers with feature on sponsor product line and “Specials”.
Place a competition in wrap and make money.

15. Rapport Cape Holiday Readerscompetition Additional – offer of Exposure
Summary:
RCHS 4 page Wrap: Limited amount of sponsors will receive 1 full page broadsheet to
market their products or specials for the weekend of the RCHS at a
reasonable cost.
Item
Description
4 page wrap & newspapers at show
Only 4 sponsors allowed
R per sponsor
A sponsor can also only give competition prizes, you are
not forced to do the wrap.

16. THANK YOU