1. Minorities in Advertising
Kimberly Dillon Grantham

2. Target Marketing Issues. . . Or Ethics?
Is it ethical to target a lethal product to a community whose inhabitants have the highest rate of death related to this product’s usage in the United States?
A company develops a product that causes disease, death, and addiction, and targets it to a population that uses the product more than the general population.

3. Target Marketing Issues. . . Or Ethics?
Given that cigarette consumption by more educated consumers has declined, is it ethical for cigarette companies to target the disenfranchised, less educated, more vulnerable communities?
We live in an era of personal responsibility and consumer choice. Marketers target based on demand . . .

4. Target Marketing Issues. . . Or Ethics?
Are target marketing issues really target marketing issues, or are they more issues surrounding the use of harmful products?
Position - the product has a deleterious effect on people, so the issue should be to get rid of the product. The targeting itself is what marketers should be doing.

5. Target Marketing Forum
Why would a company single out a particular group to target when everyone uses the product?
Should advertisers have a responsibility to consider moral issues or just advertising effectiveness?
1) Show Video 1 of forum and then the Bennetton ad. Stop tape.
2) Engage in discussion re. Bennetton ad.
3) Show Bennetton discussion on video.
4) Show Video 2 of Range Rover ad.
5) Engage in discussion re Range Rover ad.
6) Show Range Rover discussion on video.
7) Show ads taped during NAACP Image Awards last year.
8) Engage in discussion.

6. Advertising Industry Issues
Can general ad agencies approach the subject of how to appeal to a target market in a positive and sensitive way without minority representation within the agency?
What do company executives actually believe about target marketing and its effects?
Black ad agency aware of nuances, and able to respond based on understanding of being Black.
Some company execs feel forced to put Blacks in their ads, and dread having their product labeled a “black” product.
Black consumers react positively to seeing Black actors/actresses in ads. Non-target markets and viewer distinctiveness.
Companies desire to promote the “winning segment” using their product.