1. Media Communications Richard Trombly Contact :
Wechat and phone:
Media Communications

2. Introduction
Graduated University of Massachusetts, Literature degree in film and theater
News and business reporter and editor
2003 arrived in China
Worked as correspondent for Hollywood Reporter magazine
Taught Journalism at Fudan University
Human resources at Jiaotong Uni Shanghai
Started working in film in 2005

3. Media Is

4. Media
a medium of cultivation, conveyance, or expression; especially mass media or members of the mass media Or
the system and organizations of communication through which information is spread to a large number of people

5. Communication

6. Communication 1: an act or instance of transmitting
2 a : information transmitted or conveyed
b : a verbal or written message
3a a process by which information is exchanged between individuals through a common system of symbols, signs, or behavior
b : personal rapport <a lack of communication between old and young persons>

7. Communication
4a : a system (as of telephones) for transmitting or exchanging information
b : a system of routes for moving troops, supplies, and vehicles
c : personnel engaged in transmitting or exchanging information
5a : a technique for expressing ideas effectively (as in speech)
b : the technology of the transmission of information

8. Introduction
“What the mass media offers is not popular art, but entertainment which is intended to be consumed like food, forgotten, and replaced by a new dish.” ― W.H. Auden, The Dyer's Hand
People are sheep. TV is the shepherd.” ― Jess C. Scott, Literary Heroin
“Propaganda is to a democracy what the bludgeon is to a totalitarian state.” ― Noam Chomsky, Media Control

9. Introduction
“People sometimes imagine that just because they have access to so many newspapers, radio and TV channels, they will get an infinity of different opinions. Then they discover that things are just the opposite: the power of these loudspeakers only amplifies the opinion prevalent at a certain time, to the point where it covers any other opinion.”
― Amin Maalouf, The First Century After Beatrice

10. What will this class cover?
Is this on the exam?
Student presentations
Exercises in the tutorial
Term paper / journal

11. What is new media?

12. What is new media? What did it mean in the 20s?
What does in mean for society?

13. Sociological perspective
Do we shape the media ?
Does it shape us?
What does in mean for sociology?
Who controls the media?
What are the reasons to control the media?

14. The radio experiment The radio experiment Lazarsfeld
Radio can broadcast serious ideas
Print and radio can be studied
Administrative research [quantified ie successes vs. failures]
For planning department

15. The radio experiment Max Horkheimer Critical research
In their research they saw centralization in media to influence mass markets
Refuse to see current trends as inescapable
How is media organized and controlled?
EVERYTHING IS PROMOTED

16. An experiment in horror
HG Welles War of the Worlds
1938 radio broadcast
Orson Welles
Mass panic
The Masses and control
But the princeton study analyzed affected
The panic group were those that did not analyze the media

17. Mass information /education
Radio and the Printed Page:
An Introduction to the Study of Radio and its Role in the Communication of ideas.”
IDEAS versus entertainment and marketing
Print, radio, TV, Internet – what is its role
What is a critical consciousness?

18. Career in media
“If you believe that your thoughts originate inside your brain, do you also believe that television shows are made inside your television set?” ― Warren Ellis
What will your role be?
Will you produce art or be a part of the propaganda machine?
Will you educate or market?