1. Top 10 Habits of Highly Effective Millennial Marketers
(that will challenge your current beliefs)
They target sub-segments rather than the Millennial generation as a whole (79%) 1 6
They cooperate with entertainment and media properties appealing to Millennials to create content (79%)
They understand the role their category plays (or doesn’t) in the lives of Millennials 2
They reward Millennials for their participation with free giveaways (82%) 7 3
They design their campaigns around real-life events
(66%) 8
They amplify and add value to existing experiences
They seed their message across a multitude of on- and offline touch-points (80%) 4 9
They use social media to amplify their message rather than as a media channel 5
They use celebrities to introduce their brand to Millennials (66%) 10
They use digital innovation to add social currency and a WOW factor to a message, not to replace it
Source: 76 case studies of effective marketing to Millennials