1. To- Prof. Rajesh Sharma By- Nilanjan Mitra Srishti Singh Aditi Garg
“All Races, All Sexes, All Ages”

2. Content Product Micro Environment Macro Environment
Market Research Technique
Customer Value Creation Statergy

3. Product World leading cosmetic company.
Mainly use by professional make up artist and mainly use of celeb make up.
All make up products like foundation, compact, lipstick, nail polish, Kajal, eye-liner, eye-shadow, primer, make up brush, buffer-brush etc.
Mac has introduce cream eyeshadow and studio-fix compact

4. Micro Environment of MAC
Marketing Intermediators
Suppliers:- MAC depends very much for suppliers Customer
Seller, Reseller, Servicing
& Advertising Agency
Supply Chain
Competitors
Well trained employees & professional
make up artist

5. Macro Environment of MAC
Demographic
Political
Economical
Cultural

6. Market Research Technique

7. Customer Value Creation Strategies
VIVA GLAM AND THE M·A·C AIDS Fund

8. Customer Value Creation Strategies
Mac backstage fashion week
Providing proper make up guideline by professional make up artist.
trends-mac-cosmetics/
Being partner of several fashion shows.

9. Thank You