1. Social Media Club - Assam
Digital and Social Media as the Human Rights Awareness Paraphernalia: The Avant-Garde
Presented by: Syed Mohsin Raja Hussain.
Social Media Club - Assam

2. Introduction Digital & Social Media are everywhere…
An alternate to the traditional medium for the good,
A paradigm shift has been experienced in the field of ICT because of Digital & Social Media,
Any kind of promotion or awareness campaign is quicker and easier when done through digital media

3. Research Findings A section is not sure about what is Human Rights,
Digital & Social Media is underutilized in awareness campaigns, especially in India,
Most of the respondents have mobile phones and Facebook installed into it, but rarely know about possible awareness through,
More than 90% respondents believe that digital & social media can be helpful in Human Rights awareness.

4. What is Digital Media?

5. What is Social Media?

6. Research Objective
To discuss a range of considerations pertinent to creating human rights awareness through digital & social media,
To highlight the avant-garde ways of using digital & social media in Human Rights Awareness,
To study the opinions and beliefs of people on spreading human right awareness,

7. Research Questions: The Base
What is the extent of people’s awareness of human rights and what are their beliefs on spreading human rights awareness?
Can digital & social media provide a platform for spreading human rights awareness in general?

8. Research Questions: On Field
Shall everyone raise their voice for Human Rights awareness?
What motivates you towards the advocacy of Human Rights?
Can digital & social media help in human rights awareness?
Would you like to use digital & social media for human rights awareness?

9. Methodology: Quantitative
Purposive sampling:
Typical/Stratified
Survey:
Questionnaire,
Opinion Poll.
Observations.

10. Methodology: Quantitative
Typical and stratified sampling was directed towards all the respondents,
Survey:
Questionnaire was used for all the 113 respondents, both online and offline.
Observations – Adoption level among the typical sample groups.

11. Methodology: Qualitative
3 Theories are being used in the qualitative part of the methodology.
TAM,
Berlo’s SMCR Model, and
Diffusion of Innovation Theory.

12. Pace of Communication

13. Digital & Social Media Usage
Technology Acceptance Model: Fred Davis, 89’
To show the actual use of Digital & Social Media in Human Rights Awareness.

14. Silos in Usage
To understand the existing gap in the use of Digital & Social Media in Human Rights Awareness.

15. Research Findings A section is not sure about what is Human Rights,
Digital & Social Media is underutilized in awareness campaigns, especially in India,
Most of the respondents have mobile phones and Facebook installed into it, but rarely know about possible awareness through,
More than 90% respondents believe that digital & social media can be helpful in Human Rights awareness.

16. Data Set: 1

17. Data Set: 2

18. Data Set: 3

19. Data Set: 4

20. Data Set: 5

21. Suggestions Formal training by sectional break-down,
Encouraged usage of Digital & Social Media for the greater good,
Collaboration among society and the media organizations.

22. Avant-Garde Save The Children – One Republic
Every Heart Beat Matters Campaign

23. Thank You! http://smcassam.in Syed Mohsin Raja mohsin@5itechnology.com
@SyedMRaza