1. Canjo Kit EF152 Spring 2017 - 11/8/17 Team: Boys ‘R’ Us TA-217-5
Members: Russ Edens, Tim Niemeyer, Sam Garcia, Ethan Grissom

2. Target Audience
For our Canjo, the target audience would 6-10 year olds and anyone with a love of music!
Our simple design allows anyone to pick up and pluck out a song or two. Additionally, the wooden body allows for customization by the consumer (Coloring/Painting, Wood burning)
Customer requirements/product selection
Your target audience, how/why you chose your product, etc.

3. Initial Design Similar to Classical/Electric guitar for body design
We wanted something that would jump out at customers and draw their attention to our product
Initially, the design called for three separate Canjos to expand the variety of bodies but it was easier as we went on to make a central base that other bodies could be mounted to.
Throw Picture of swappable bases vs overlaid bases
Conceptual design
What your initial design was, how you chose it, iterations, etc. Details about your actual design, i.e. before you started building the prototype

4. Actual Design
We kept aspects of initial design (Removable fret board, multiple bodies), but made modifications to the canjo body in order for fret board to fit.
Product dimensions were generally accurate.
Actual design, What did you actual build. Why. How.

5. Material:
Cost:
Wood
$6.99 Total
Guitar Strings(2)
$2.50/Unit
Nails(11)
$0.05/Unit
Guitar Peg(2)
$2.00/Unit
Screws(5)
Latch
$0.14
Can
Not included
Total:
$16.93/Unit
1000 Units
$16,930.00
Design time:
23.8hrs
Cost & Time Estimates
Our cost per unit will be low due to the majority of the materials being already manufactured and purchasable in bulk.
Milling the base (labor/automation) and guitar strings will be most costly items for manufacturing the whole kit.
Retail price: $29.99 for whole kit without Can (customer provided).
Cost and Time Estimates - prototyping costs, design time (man-hrs), material cost for 1000 units, retail price for one unit

6. Marketing Video

7. Customer Feedback/Results
Based on surveying 6-10 year old children we found that our Canjo is a hit. However, children with less developed motor skills might have difficulty playing it.
For children who do not have the reach for a regular guitar, they are able to play with ease. Normal stringed instruments tend to be heavy, but the Canjo’s lightweight design makes it kid-friendly. It great for on-the-go fun with its compact size.
Not only can you play this instrument, you can personalize and customize it as you see fit.

8. Summary
During our process of designing and manufacturing our canjo, we learned valuable lessons along the way.
When we were designing our canjo, we originally thought that it would be a straightforward process in order to create this project.
However, it turned out to take longer than we imagined and that the original design was too complex. In order to combat these issues we had to make changes to the fretboard and neck to make sure that the canjo would fit into the body designs (i.e. guitar and electric guitar body).

9. Summary
Our project turned out to be a success and we were able to confront our problems head on in order to complete our tasks in the time allotted.
We believe that our design and material choices can be made more cost-effective, the cost will go down, and the ability to customize our product would increase. Our surveyed customers enjoyed playing with the Canjo and were eager to customize it too!