1. Marketing Me
Module 4 Marketing Yourself on Paper

2. Why do we market ourselves on paper?
Apart from having a good resume, there are a few other ways in which we can market ourselves on paper.
These include –
Application and cover letters
Cold canvassing letters
Application forms
Fax cover sheets
Marketing Me

3. Cover Letters When do I need a cover letter?
A covering letter is essential whenever you are enclosing a resume to an employer, whether in response to an advertisement or canvassing.
A good covering letter introduces you to the employer and stimulates interest in your attached resume or form.
Marketing Me

4. Cover Letters
When do I need a cover letter?
It is an essential and often underrated part of your application technique.
Employers and recruitment agencies still expect a covering letter to be included even if the application is done online.
Marketing Me

5. What a Good Covering Letter Should Include
Make clear which job you are applying for.
Mention the source of your information, i.e. where you saw the advertisement or how you otherwise learned of the vacancy, date of advertisement.
Emphasise points of special relevance to the job, e.g. previous work experience, skills, interests, or any other reasons why the employer should consider you.
Marketing Me

6. What a Good Covering Letter Should Include
Add any relevant information that was not included in your resume or the application form.
Mention when you are available for interview. Normally along the lines of, “Available for interview at your convenience.”
Marketing Me

7. Application Letters
If you know the name of the person to apply to include it at the top of your letter e.g. Dear Ms/Mrs/Mr and end “Yours sincerely”.

8. Application Letters
If you don’t know the name of the person, ring and find out. Include the title of the person you are writing to and the full address of the company you are applying to.
Dear Sir / Madam letters give an impression that you have made no effort or research into the company.

9. Application Letters
Include your own full address and include your phone number. If you don’t have a phone, include the number of a friend or relative where you can be contacted. Include the date that you wrote the letter.

10. Not so much about knowing how as actually doing it.