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The New Economics of News
Journalism Principles and Practices
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Economic and Editorial Models
Impermeable paywall Leaky paywall Metered system Free, ad supported via lots of page views Free, curated network Free, value added Highly specialized, team with existing media
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Economic and Editorial Models, Continued
De-facto ad agency Hyperlocal Social-media oriented Community funded One-person operation Subscription
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Impermeable Paywall Newsday http://www.newsday.com/
$5 week, $260 a year. Rolled out after $4 million re-design. Subscribers during first three months” 35. Not reached by search….at least in part the problem faced by Times Select
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Leaky Paywall About $150 per year.
Some is available online, and pretty much anything can be searched for. By making available for search engines, more page views. WJS has seen steady growth.
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Metered System Financial Times, read a certain amount, then pay. Pretty much same in NYT. Apparently in response to 19% who said they would pay more. Easier to go after those that try to extract from other sources. Note that Times Select was not total failure – did generate 227K subscribers and made about $10 million, but Times recognized future was in search
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Free, Rely on Revenue from Page Views
ChicagoNow. Big collection of bloggers. About 100. Theory, more pages, more page views. Here is mix of new and old media. Brand name? Curated
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Highly Specialized, Sometimes Nonprofit, Teamed with Existing Media
CircleofBlue.org Parallel with magazines in 1950s and 60s Editorial mission of WSJ when founded in 1889 viewed as crazy – bring market information to people Nonprofit, foundations Says it adheres to NPR, SPJ code of ethics
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Highly Specialized, Sometimes Nonprofit, Teamed with Existing Media, Continued...
Propublica.org Stories with “moral force” Teams with other organizations
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Highly Specialized, Sometimes Nonprofit, Teamed with Existing Media, Continued...
Minnpost.com Political reporters Some grant money GlobalPost Phil Balboni raised $8 million, 70 journalists In response to increasingly global world where global coverage is cut Offers membership deals
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Become De-Facto Ad Agency
Palm Beach Post. 40 million page views per month, profits up with advertising partners across multiple platforms. Seminars
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Hyperlocal Everyblock.com Many cities News within a few hundred feet
Aggregates data, including Craigslist, filters to location Raw information, not edited
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Contribution-Funded Patreon You come up with idea
Community raises money til enough to pay
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One-Person Operation http://garyvaynerchuk.com/
I.F. Stone
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Possible Ideas for Future
Government subsidy, perhaps from tax on ISPs, cable Not entirely new idea: remember tax subsidies, anti-trust exemptions…Ben Franklin Micropayments
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What’s Holding Us Back? Privacy Payment systems AP
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But Will People Pay for It?
Buy apps Buy cable TV Eduardo Porter – The Price of Everything What we pay makes little sense – $3 for bitter coffee Less likely to give blood if pay for it than give for free Distorted prices steer value wrong way
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What is the Value of News?
Not going to denigrate blogs, but do remember that blogs have to feed on something News, the way we’ve come to know it, affects way we think Accept serendipity and learn from it Get out of our high-volume echo chambers, which not only feed us one view but magnify it
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This is the Value of News
Certainly opinion has its place Some celebrate the impending death of “elitist” or “institutional” news Maybe some relevance, but also some value Attribution Forced to seek out other views – maybe learned that people who held them weren’t demons Let’s not marinate in nostalgia, but recognize considerable value Orchestra at full volume
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