1. The Marketing Advisory Team & The Membership Survey
D2 Fall Conference 2012
The Marketing Advisory Team & The Membership Survey
P/R/C Gene Molteni, SN
Boating is fun… we’ll show you how® 

2. Boating is fun… we’ll show you how®
The Membership Survey
Recommended by the Marketing Advisory Team
Conducted by Michigan State University
Started August 22, 2012
Closed September 12, 2012
Over 26,000 invitations
7876 Responses – 30% response rate
Thank you to all who participated
Boating is fun… we’ll show you how® 

3. Boating is fun… we’ll show you how®
The Membership Survey
What we learned about our membership:
56% of respondents are retired
70.3% are 2 person households
96.7% are attached to a Squadron
79.2% have belonged to only one Squadron
41.4% have been or are Instructors
80.4% own boats
47.8% are over 29 feet
30.5% are over 21 feet
13% are single person Households
Boating is fun… we’ll show you how® 

4. Boating is fun… we’ll show you how®
The Membership Survey
When did they join the Squadron?
1980 or earlier
14.2%
12.8%
19.9%
19.1%
18.1%
15.9%
Total
100.0%
Boating is fun… we’ll show you how® 

5. Boating is fun… we’ll show you how®
The Membership Survey
What is critical to USPS’s future success:
Outreach and marketing including revenue generation
Expansion and improvement of educational offerings
Communications and Relations with Districts
Recruitment and Involvement of members
Boating is fun… we’ll show you how® 

6. Boating is fun… we’ll show you how®
The Membership Survey
What's important to us now:
Social Relationships and Interactions
Educational opportunities and offerings
Amenities are substantially less important
Amenities – Compass, Ensign and VSC
Boating is fun… we’ll show you how® 

7. Boating is fun… we’ll show you how®
The Membership Survey
Where do we go from here?
Look at answers based on length of time in the Squadron, geographic area and age
Perform Factor Analysis on various questions
Issue a report to all invitees and post on the website.
Amenities – Compass, Ensign and VSC
Boating is fun… we’ll show you how® 

8. The Marketing Advisory Team
Boating is fun… we’ll show you how® 

9. The Marketing Advisory Team
Boating is fun… we’ll show you how® 