1. Online Marketing for Solopreneurs
#14NTCbiz
Sandy Rees, CFRE

2. Why online marketing? • It’s cheap • It broadens your reach
• You can use “pull” marketing instead of “push” marketing
• It’s easy to create a tribe
• You can play to your strengths
• It’s easy to establish yourself as the expert
Online Marketing

3. Pre-requisites • Have a solid business plan
• Develop a clear vision of what you want to create
• Be ready to spend time on internet marketing daily
The internet is NOT a magic bullet!
Online Marketing

4. What are you good at? Speaking Writing Teaching Networking
Something else?
Online Marketing

5. Go deep into marketing Who is your ideal client?
Where do they hang out?
Where can you find them easily and in large numbers?
What’s their pain?
What solutions do you offer to ease their pain?
Online Marketing

6. Big mistake! Don’t try to market to everyone Choose a niche!
Online Marketing

7. Marketing funnel Freebie Products < $25 Products < $100
Coaching $1,000+
Online Marketing

8. Products and services Products books ebooks audios/teleseminars videos
webinars
ecourse
home study kit
Services
1-on-1 consulting
1-on-1 coaching
done-for-you
group programs
live events
membership program
Online Marketing

9. What product to create? What is your audience HUNGRY for?
What do you know a lot about?
What can you easily put together?
Online Marketing

10. Pull your ideal clients toward you
Start with a prospect-focused website
Offer an irresistible freebie
Nurture the relationship
Offer something that eases their pain
Online Marketing

11. Your website has many purposes
Offer valuable content
Build your tribe (your list)
Establish your credibility
Demonstrate your expertise
Showcase your social proof (testimonials)
Sell products and services
Online Marketing

12. A good website Is easy to navigate Markets your business 24/7
Helps prospects pre-qualify themselves
Converts visitors into customers and clients
Online Marketing

13. Blog Post 3-5 times per week Showcase your expertise
Use a combination of text, photos, and video
Video is HOT right now!
Online Marketing

14. Sandy’s blog schedule Monday – motivational graphic Tuesday – article
Wednesday – article
Thursday – video
Friday – graphic
Saturday – guest blog post
Online Marketing

15. Engage them! Invite comments and respond Provide a call to action
Continue the conversation on social media
Online Marketing

16. Big website mistakes! Not easy to read or use
Auto-playing music or videos
Driving people to other websites
Making people work hard to contact you
No opt-in
Amateur look or feel
Online Marketing

17. A freebie for an opt in
Offer a free taste (ebook, audio, checklist, video, CD, etc.)
Make it JUICY!
Give it away in exchange for their name and
Online Marketing

18. Sample opt in
Online Marketing

19. Manage your list Use a list-management tool (like Constant Contact)
Disclose that you’ll be sending a newsletter
Minimize the spam
Keep the data clean
Online Marketing

20. Build your list Social media (Facebook, Twitter, LinkedIn, Pinterest)
Blog
Guest blog
Article marketing
Free webinars
Giveaways
Telesummits
Video
Online Marketing

21. Social media Engage your audience Show your personality
Participate in the conversation
Build your tribe
Online Marketing

22. Questions? sandy@getfullyfunded.com www.Facebook.com/GetFullyFunded
Online Marketing

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