2. Mike Single, 23, new financial analyst for a bank.
“First impressions are everything” for clients

4. Agenda
Market Research Concept & Development Technical Analysis Business Plan Financials & Future Steps

5. Agenda
Market Research Concept & Development Technical Analysis Business Plan Financials & Future Steps

6. Going Back to Mike…

7. Survey Results
Do men even need help matching clothes?

8. Target Market
Start off w/ target market-single man, doesn’t know what to wear wants to look professional

9. 4 Million Single Businessmen Ages 22-32
Target Market Size
154 Million Males in U.S
16 Million
11%
Businessmen
Ages
22-32
32%
4 Million Single Businessmen Ages 22-32
5 Million
80%
How many ppl in our target market
Single

10. Market Research Locations
We went out into the market place and looked for current solutions and talked t professionals

11. “Most guys come in thinking they know what they want, but they still need a lot of help in finding what works with what.”
-John Cory,
Brooks Brothers
Jon cory from brooks brothers gave us some wonderful hints

12. Fashion Matrix
Fashion matrix, what clashes with what, what works best,

13. Customer Needs Quick and Convenient Utilizes Current Wardrobe
Shows Appropriate Outfit
Complete Independently

14. Current Solutions
Mobile Applications

15. Current Solutions: Mobile Applications
Does not match clothes for you, very poor user interface, some of them do not utilize current wardrobe

16. Current Solutions
Mobile Applications

17. Current Solutions: Mobile Applications
Does not match clothes for you, very poor user interface, some of them do not utilize current wardrobe
Suit App

18. Current Solutions
Mobile Applications

19. Current Solution: Ask Significant Other
Is busy, not always around

20. Current Solutions
Mobile Applications

21. Current Solution: Ask a Sales Representative
Down sides: maybe busy with other customers
Have to go to numerous stores to find right size and price

22. Current Solutions
Mobile Applications

23. Conceptual Map Convenience Matching Effectiveness Market Gap

24. Mission Statement
Our mission is to provide young, single businessmen with a convenient, reliable, and independent way to look sharp in their workplace on a daily basis.

25. Agenda
Market Research Concept & Development Technical Analysis Business Plan Financials & Future Steps

26. The Solution

27. Screenshot Walkthrough

28. Screenshot Walkthrough

29. Screenshot Walkthrough

30. Screenshot Walkthrough

31. Screenshot Walkthrough

32. Screenshot Walkthrough
Explain how website works same way as app, put Brooks Brothers screenshot at end when talking about buyout plan

33. Reverse Engineering
Ask/Tell Big Question: How did we get here?

34. Pros Reverse Engineering
Process of Customizing Suits and Professional Design

35. Cons Reverse Engineering
Random Clothing Suggestions/User interface can be confusing at times

36. Reverse Engineering
Pros
Ability to save outfits and Tags

37. Reverse Engineering
Cons
Outfit creation limitations and unreliable

38. More Freedom Reliable Automatic Outfit Generation Simple Interface
Takeaways
More Freedom
Reliable
Automatic
Outfit
Generation
Simple
Interface
Incorporate outfit generation, reliable, simple user navigation, minimal outfit limitations

39. Agenda
Market Research Concept & Development Technical Analysis Business Plan Financials & Future Steps

40. How it Works Suit/Shirt/ Tie Color Design Custom Tags
Same as last slide + Pic of database and select first photo screen sot of shirts on right(or next slide)
Custom Tags

41. How it Works Suit/Shirt/ Tie Color Database Design Custom Tags
Same as last slide + Pic of database and select first photo screen sot of shirts on right(or next slide)
Custom Tags

42. How it Works Suit/Shirt/ Select First Photo Tie Color Database Design
Same as last slide + Pic of database and select first photo screen sot of shirts on right(or next slide)
Custom Tags

43. How it Works Suit/Shirt/ Select First Photo Tie Color Database Design
Same as last slide + Pic of database and select first photo screen sot of shirts on right(or next slide)
Select Second Photo
Custom Tags

44. Generated Matching Outfits
How it Works
Suit/Shirt/
Tie
Select First Photo
Color
Generated Matching Outfits
Database
Design
Same as last slide + Pic of database and select first photo (screenshot of outfits on next slide)
Select Second Photo
Custom Tags

45. Generated Matching Outfits
How it Works
Generated Matching Outfits

46. Availability
Wide Mobile Availability availability

47. App Development
“A rough estimate would put this around $70-90k.” -Evan Guerin
Talk about price quote? and what they will do for the 70-90k i.e pattern recognition, iOS android and website. Going to provide Evan with fashion matrix to incorporate into code

48. App Development
“Amazon Web Services is the most popular and trusted provider of server space.”
- Professor Korth
Renting server space from amazon to store all of the data . Microsoft, ibm were other choices but we chose amazon since it’s the most popular and trusted

49. Agenda
Market Research Concept & Development Technical Analysis Business Plan Financials & Future Steps

50. Business Plan
Making the app
Marketing
Revenue
Exit Strategy

51. Business Plan
Making the app
Marketing
Revenue
Exit Strategy

52. Business Plan LinkedIn (specific ppl), Google AdWords, Social media
Making the app
Marketing
Revenue
Exit Strategy
LinkedIn (specific ppl), Google AdWords, Social media

53. Business Plan Making the app Marketing Revenue Exit Strategy
Revenue largely depends on number of users

54. Business Plan Making the app Marketing Revenue Exit Strategy
Revenue largely depends on number of users

55. Business Plan Making the app Marketing Revenue Exit Strategy
Revenue largely depends on number of users

56. Business Plan Price: FREE Making the app Marketing Revenue
Exit Strategy
Price: FREE
Revenue largely depends on number of users

57. Business Plan Commission 6-12% Making the app Marketing Revenue
Exit Strategy
Commission
6-12%
Revenue largely depends on number of users

58. Business Plan Making the app Marketing Revenue Exit Strategy
Revenue largely depends on number of users

59. Business Plan Making the app Marketing Revenue Exit Strategy
Revenue largely depends on number of users

60. Business Plan
Making the app
Marketing
Revenue
Exit Strategy
“Brooks Brothers and others are definitely looking for a service like this.”
-John Cory

61. Agenda
Market Research Concept & Development Technical Analysis Business Plan Financials & Future Steps

62. Financials Value of Customer Cost of Customer Profit Cash Flow
90 Day Plan
Value of Customer
Cost of Customer
Profit
Cash Flow

63. Financials $2.40 Value of Customer Cost of Customer Profit Cash Flow
90 Day Plan
Value of Customer
Cost of Customer
Profit
Cash Flow
Percent of Users Who Purchase
Average Purchase Price
Purchase Price per User 8%
$300
$24
Purchase Price per User
Commission
Value of Customer
$24
10%
$2.40

64. Financials Value of Customer Cost of Customer Profit Cash Flow
90 Day Plan
Value of Customer
Cost of Customer
Profit
Cash Flow
Fixed Costs
Number of Users

65. = Financials Fixed Costs ______________ Cost of Customer
90 Day Plan
Value of Customer
Cost of Customer
Profit
Cash Flow
Fixed Costs
Number of Users =
Fixed Costs
______________
Cost of Customer
Number of Users

66. Financials $5,500 Fixed Costs $900 $100 $2,700 $1,800
90 Day Plan
Value of Customer
Cost of Customer
Profit
Cash Flow
Fixed Costs
Fixed Costs
$900
$100
$2,700
$1,800
Number of Users
$5,500

67. 4 Million Single Businessmen Age 22-32
Financials
90 Day Plan
Value of Customer
Cost of Customer
Profit
Cash Flow
Fixed Costs
Number of Users
4 Million Single Businessmen Age 22-32
0.1%
of Market
4,000 Users
Exponential growth afterwards

68. = Financials ______________ Fixed Costs ______ $5,500 Number of Users
90 Day Plan
Value of Customer
Cost of Customer
Profit
Cash Flow
Fixed Costs
Number of Users
______________
Fixed Costs =
______
$5,500
Number of Users
4,000

69. $1.38 per User Financials Value of Customer Cost of Customer Profit
90 Day Plan
Value of Customer
Cost of Customer
Profit
Cash Flow
Fixed Costs
Number of Users
$1.38
per User

70. Financials Value – Cost = Profit $2.40 - $1.38 = $1.02 per user
90 Day Plan
Value of Customer
Cost of Customer
Profit
Cash Flow
Value – Cost = Profit
$ $1.38 = $1.02
Only for the first quarter, costs decrease with more users and popularity, value is constant
per user

71. Financials = = _____ Profit Users Profit User $1.02 4,000 $4,080 x x
90 Day Plan
Value of Customer
Cost of Customer
Profit
Cash Flow
_____
Profit
Users
Profit x =
User
$1.02
4,000
$4,080 x =

72. Financials Value of Customer Cost of Customer Profit Cash Flow
90 Day Plan
Value of Customer
Cost of Customer
Profit
Cash Flow
Initial Investment

73. Financials $15,000 $37,000 $28,000 Value of Customer Cost of Customer
90 Day Plan
Value of Customer
Cost of Customer
Profit
Cash Flow
Website
iOS
$15,000
$37,000
$28,000
Android

74. Financials Value of Customer Cost of Customer Profit Cash Flow
90 Day Plan
Value of Customer
Cost of Customer
Profit
Cash Flow
Initial Investment
Break Even 6th Quarter

75. Future Steps
$80,000

77. Future Steps

78. Agenda
Market Research Concept & Development Technical Analysis Business Plan Financials & Future Steps

79. Mike Single, 23, new financial analyst for a bank.
“First impressions are everything” for clients

81. Thank You! Professor Pat J. Costa
Janet E. Hughes, LU Business/Data Librarian
Sharon Siegler, LU Engineering Librarian
Mira Esponola, Cognimem Technologies, Inc
John Cory, Brooks Brothers
Professor Baird, LU Computer Science & Engineering
Professor Korth, LU Computer Science & Engineering
Professor Falcinelli, LU Department of Management
Donald Scott, CEO of AssetGateway
Dean Kroker, CEO of Endless Tone
Evan Guerin, IntellectSoft
Kathryn Ware, WillowTree Apps
Market gap