1. Study-Aid
By: Aleigha Hawkins, Jazmyne Parks, Allison Smith, Kathryn Spychalski, Ashley Valerio, and Amanda Zebrun

2. Study-Aid What is our product? Caffeinated energy drink
Healthy and all-natural
Geared toward college students
Other health-conscious people
Live busy lives
Study-Aid

3. Our Mission Statement
Our mission is to deliver a healthy, and delicious high quality energy drink that gives a boost without the crash. Our target audience is hard working college students who need energy but don’t want to sacrifice their health as a result. We are passionate about adding a fresh and organic product to the unhealthy and unsafe energy drink market.

4. Mechanistic or Organic?
Foster the most creative growth among our employees
If mechanistic we may not find all of the solutions to issues our company has
A small amount of people would not be successful in determining the most efficient solution to an issue
Brainstorming sessions are important to our organization
Including the largest amount of relevant/related employees to those sessions are necessary

5. Centralized or Decentralized?
But not completely
More centralized during times of great growth
And when we are gearing up toward expansion in larger and newer markets.

6. Current Management Style: Classical or Contemporary?
Sociotechnical:
We will use teamwork (brainstorming), knowledge, and the right tools to support our employees
Rewarded for making initiatives to be as effective as possible
Organizational:
Theory X and Theory Y
Special committees and workshops to ensure employee satisfaction

7. Size of Organization Management/logistics: 4 Juicer: 7 Packaging:4
Shipping: 5

8. Our Core Values
Self-improvement
Determination
Teamwork
Honesty
Health

9. SMART goals for the next 5 years
We plan to have high sales in the Midwest market and sell our product in stores that have similar values to ours and sell products that have organizations with similar sizes to ours. We want to expand while maintaining our same core values of supporting local/smaller businesses.
We plan to have a partnership with Mexican farmers to obtain non-seasonal fruits, thus adding to the local fruits that we already use.

10. SWOT Analysis Strengths: Weaknesses:
-Unique selling point (all natural but with added caffeine) -Price- fresh fruit is expensive
-Versatility (many flavors) Start-up costs- need investments to
-High quality standards expand inventory
-Good distribution (across the US) -Presence and reach- need for colleges
-More natural than regular energy drinks to promote
-Distribution: available
Opportunities: Threats:
-Competitors’ vulnerable- bad association with -Seasonality of fruit: obtaining cost
mainstream energy drinks effective fruit in off seasons
-Partnerships- partnered with SUNY -Loss of key staff after graduation
-Market development- healthy energy - IT developments- natural preservatives
that are still cost effective

11. Organizational Chart

12. Rewards for good performance
Hold monthly meetings where the board of directors address each department individually
Recognize outstanding performance for that month and reward the most productive department with incentives
Give constructive criticism and goals for the next month to keep improvements possible
We hold an annual company party to show appreciation for employees and their families

13. Innovative Our packaging is entirely biodegradable
No hassle for recycling, as shipping boxes and drink containers are designed to degrade quickly
Other companies who recycle can only reuse those products so many times
Ours is special and very innovative
Conveniently environmentally friendly and does not add to landfills

14. Plan, Do, Check, Act Plan: SMART: Do: Check: Act:
Our plan is to expand beyond college campuses. Presently we only sell on east coast campuses and have a partnership with SUNY schools. We want to reach the general public.
SMART:
We will increase sales by 150% by January 1, 2019 through setting up tables with free samples for students to try, creating relationships with large social media accounts, having promotional incentives on social media for finals week and avid customers.
Cause analysis:
We have little exposure and knowledge of our company.
Do:
We will set up sample tables at schools we sell our product. Social media is a huge resource that can boost sales. Creating relationships with famous accounts to promote our product can get our name, Study-Aid, out to the public and create hype in the health world. We will have promotional coupons in return for follows on social media and special sales during finals and midterms weeks. For avid customers, we will offer a points system to earn a free drink after purchasing a certain number of drinks.
Check:
To measure improvement and distribution of sales, we will make sale quotas for districts. This districts are areas we create around the country. When a district does not meet a quota, more efforts to improve sales will be put into that area. We are going to try our plan for three years.
Act:
The testers, social media, and sale promotions worked well. The point system became difficult to track and use as we kept on expanding sales. We are going to discontinue that process. Some positive outcomes we have experienced are increased sales, and popularity of this product. However, some negative effects are having difficulties coping with the influx of higher order demands and the need for expanding.