1. Society for Scholarly Publishing IN Conference
NurseU
Society for Scholarly Publishing IN Conference
Imagining the “Dream E-Tool” for Education and Training
Sofitel Philadelphia September 21-23, 2010

2. Our Team Four leading providers of nursing education content:
Primary care nursing association
World’s leading nursing textbook publisher
World’s most prestigious publisher of nursing journals
Publisher of interactive, multilingual database content
The School of Lifelong Education from a Distance (SLED)
Nursing Student
Librarian and Manager of Online Learning System at SLED
Faculty nursing professional
The only stakeholder missing from this collaboration is “U”, the FUTURE patient
This collaboration brings together the top content providers in the field to meet the critical educational needs of nurses
Society for Scholarly Publishing IN Conference
Imagining the “Dream E-Tool” for Education and Training
Sofitel Philadelphia, September 21-23, 2010

3. Product Overview
NurseU.com is THE content portal for lifelong nursing education
Key features include:
Comprehensive access to authoritative content
Customizable course modules that use existing LMS
Real-time collaborative learning tools (online chat, virtual study groups, podcasts, video procedures)
Content delivery to multiple devices
Assessment tools for accreditation
Mobile applications for point-of-care use
Reporting tools to track outcomes
Multimedia tutorials of nursing procedures
Society for Scholarly Publishing IN Conference
Imagining the “Dream E-Tool” for E
Rducation and Training
Sofitel Philadelphia, September 21-23, 2010

4. Market Need
“The shortfall of nurses is projected to be over 1 million by 2020” -Health Affairs, 2010
55,000 qualified applicants were turned away from US nursing schools in 2009 due to lack of capacity
NurseU:
Addresses the critical shortage in nursing education
Is scalable to meet growing market demand
Creates an alternative to the traditional classroom
Has global application, with multilingual resources
Provides schedule flexibility
Society for Scholarly Publishing IN Conference
Imagining the “Dream E-Tool” for Education and Training
Sofitel Philadelphia, September 21-23, 2010

5. Market Overview
Primary market is faculty, students, nursing professionals, and health care organizations
The US needs 2.8 million nurses by 2020 to meet healthcare demand
These nurses will need access to accurate, high quality educational resources both as students and as professionals
Society for Scholarly Publishing IN Conference
Imagining the “Dream E-Tool” for Education and Training
Sofitel Philadelphia, September 21-23, 2010

6. Business Model Institutional site licensing
Individual subscriptions that transition from academic to professional use
One-time purchases of downloadable content, such as:
CNE modules
Reference tools
Assessment tools
Society for Scholarly Publishing IN Conference
Imagining the “Dream E-Tool” for Education and Training
Sofitel Philadelphia, September 21-23, 2010

7. Competition Large commercial and association publishers
Current books, journals, databases, and courses
NurseU’s competitive edge-
The sole focus is the nursing community
Comprehensive, multilingual content, innovative technology, global reach
Our partnership offers a clear advantage
Society for Scholarly Publishing IN Conference
Imagining the “Dream E-Tool” for Education and Training
Sofitel Philadelphia, September 21-23, 2010

8. Why Invest?
The demand for trained nurses is growing research shows it is immune to economic fluctuations
NurseU brings together content, community and technology for lifelong nursing education
There is no current competitive service offering
NurseU is scalable to global markets
NurseU will train YOUR future nurse!
Society for Scholarly Publishing IN Conference
Imagining the “Dream E-Tool” for Education and Training
Sofitel Philadelphia, September 21-23, 2010