1. Adobe illustrator

2. Lesson Objectives
To rebrand an existing logo by using vector tools and gradients
•All students will create a level appropriate image
•Most students will be able to explain how they have met their target level
•Some students will be able to justify how they have exceeded their target level

3. TS2
TS3
TS4 1 2 3 4 5 6
End Assessment
(Pepsi Logo)
Shapes
Can alter the inside/outside colour and line thickness of a shape
Have used layers
Can draw shapes which have various different number of sides
Can create original shapes using the pen tool
Have annotated where you have used each tool
Can create a compound shape using the shape builder tool
Can use the white arrow to alter shapes including turning corners into curves
Can create a shape using the path finder tool
Have described why you have used each tool
Gradients
To be able to apply an existing linear gradient to a shape
To be able to move the points on a linear gradient
To be able to add and remove points on a linear gradient
To create an original linear gradient
Have created a mesh gradient
Have used both mesh and linear gradient
Be able to create effective mesh gradient patterns
SOAP
Identify different target audiences/purposes
Match up audience/purposes to pieces of work
Independently list different target audiences and purposes
Explain the requirements of generic audiences and purposes
Identify the intended audience /purpose for a specific task
Identify the requirements of the intended audience /purpose
Make suitable comments about how a piece of work suits the audience
Design with the audience/ purpose in mind
Design in an effective way for the target audience/ purpose most of the time
In your work books write down the 3 things you need to do in order to achieve your target level.

5. Big companies rebrand or redesign their logos every so often
Why do you think this is?

6. Which companies Logo is this?
What is the main problem with Apple’s redesigned logo in 1976? It was very different from the original brand image. Would people recognise that it was apple?

7. What is the main advantage to their new logo
What is the main advantage to their new logo? It was simpler and more easily recognisable. It was clear and bold. It was more modern.

9. Rebranding the Pepsi logo
Pepsi was first developed and produced in the early 1890’s by Caleb Bradham, a pharmacist in America.
Over the years Pepsi has redesigned their logo to reflect changing fashions, competition and style.
One thing has always remained the same – the colours Red, White and Blue

10. Today’s logo – it’s not perfect

11. Your challenge To rebrand a logo of your choice for todays consumer.
Choose carefully – as you need to be able to demonstrate your skills in meeting the grade target.
What I’m looking for
Your use of Illustrator tools including
Shapes
Gradients
Symbols (if appropriate)
How suitable your logo is for the Audience and Purpose
Illustrator workbooks – Title of Logo Rebrand

12. Snip your logo into your booklet – even if you haven’t finished!
Give your test buddy a WWW and EBI – they should have identified their target grade and what they need to do to achieve it. This I what you’re comparing their work to.
TS2
TS3
TS4 1 2 3 4 5 6
End Assessment
(Pepsi Logo)
Shapes
Can alter the inside/outside colour and line thickness of a shape
Have used layers
Can draw shapes which have various different number of sides
Can create original shapes using the pen tool
Have annotated where you have used each tool
Can create a compound shape using the shape builder tool
Can use the white arrow to alter shapes including turning corners into curves
Can create a shape using the path finder tool
Have described why you have used each tool
Gradients
To be able to apply an existing linear gradient to a shape
To be able to move the points on a linear gradient
To be able to add and remove points on a linear gradient
To create an original linear gradient
Have created a mesh gradient
Have used both mesh and linear gradient
Be able to create effective mesh gradient patterns
SOAP
Identify different target audiences/purposes
Match up audience/purposes to pieces of work
Independently list different target audiences and purposes
Explain the requirements of generic audiences and purposes
Identify the intended audience /purpose for a specific task
Identify the requirements of the intended audience /purpose
Make suitable comments about how a piece of work suits the audience
Design with the audience/ purpose in mind
Design in an effective way for the target audience/ purpose most of the time

13. Evidence of your work.

14. Final Marking
Snip your final logo into your booklet and explain the following
My work is a Grade____
I know this because___
I acted on feedback by___
If your grade is a 3 or above you need to JUSTIFY why you deserve that level.