1. Layout and Design
By Mary Stribley

2. Composition and Design
Find what you wish to focus on, emphasis.
Have the viewer’s eye naturally settle on the important piece first.
You can use scale, contrast, and leading lines.

3. Nordstrom Ad, focus on the clothes and model – Matthew Metz

4. Focus on the man as the design circles around him
Focus on the man as the design circles around him. Shauna Lynn Panczyszyn

5. Directing the eye with leading lines
It’s like pointing to something and saying, here it is.

7. Design by Day – leading lines go to the words.

8. Arm forces you to look at the logo. 1 Trick Pony

9. Scale and Hierarchy Headlines, subheads and text – 3 levels.
Normally in a newspaper.

10. Jessica Svendsen – look at typographic hierarchy here
Jessica Svendsen – look at typographic hierarchy here. Emphasis on the eye. Then beethoven, then the body.

11. Sense of size and scene, by Scott Hansen – also using rule of 1/3 to bring attention to the type and people.

12. Balance
There’s symmetrical, one side is reflected on the otherside. By Jennifer Wick

13. Munchy Potato – asymetrical balance, the circles weigh more
Munchy Potato – asymetrical balance, the circles weigh more. Also, texture weighs more than smooth.

14. Complimentary color
Although different photos, there is balance as the lips carry through from one to the next, same with the white faces. Jekyll & Hyde and Elena Bonanomi.
If the images are cohesive, have a similar theme, this works.

15. Photos shot in similar lighting and background add cohesiveness too
Photos shot in similar lighting and background add cohesiveness too. By Feint

16. Cohesive with font choice – Adam Hill a light font wouldn’t work with rock and roll. Note the musicality of the flow as well.

17. Contrast and color adds cohesiveness too. Thebault Julien

18. Repeating elements of your design to add cohesiveness – Elizaveta Ukhabina

19. Remember White Space Serafini Creative
Helps clarity – balances out busy bits.

20. By creative web themes
No need to fill in ALL space. Less is more many times.

21. Align your elements – by Huck- creates order.

22. Divide your design into 1/3’s.
3 rows and 3 columns where they meet should be where your focal points are.
William Beachy

23. Gajan Vamatheva for National Geographic
Using rule of 1/3’s adds interest and motion.

24. A few more bits…
Don’t forget to kern – have proper spacing between letters.

25. Line Lengths – don’t have them too short or too long.

26. Use a grid

27. Design for your audience – the black looks like an expensive concert, the pink looks more fun.

28. Avoid windows and orphans

29. Consistent font palette – 2-3 max.

30. Don’t use display fonts for body copy. Don’t stretch fonts either.

31. Avoid color discord, go look at a color wheel.

32. Use white space

33. If enlarging use vector graphics not raster – so with letters, use illustrator

34. Depth
Using size and placement of elements. This works well.

35. Simplicity
Simple = more.

36. You will design a box – package of sorts
Themes:
Candy
Juice
Tea
Coffee
Dog food / Cat food
Cosmetics
Plates and dishes

37. Or anything else you can come up with. Just run it by me.

38. Size – larger one
Front, and back, have the name of the item, images, how many grams, whats in it, as in sachets, if it is natural flavors ect.
7.5 inches wide, 10 inches tall.
Side, ingredients, calorie and vitamins content, exporters and address and phone number inches wide. Also an image.
Otherside, same thing.

39. Smaller one
You decide

40. A B C D
Color choice works well. Eye catching. Color rules used.
Color choice works. Color rules used.
Colors okay.
Noted at least 3 elements of design.
Noted at least 2 elements of design.
1 element of design.
Font choice strong, had 2-3 fonts used.
Font choice good, had 2-3 fonts used.
2 fonts used.
Name of product original and interesting. Also had words that would help sell the product.
Name of product original. Also had words that would help sell the product.
Name was okay.
Had all that was listed in slide 39. And more.
Had all that was listed in slide 39.
Missed a few items.
Images used helped sell the product. Some drawn. Effort noted, used illustrator and photoshop.
Images used helped sell the product. Some drawn. Some effort noted, used illustrator and photoshop.
Images okay, not a lot of effort found.
Rubrics