1. Event Planning: Tips and Tricks to Increase Net Revenue
Robert L. Goltz, President/CEO
Warren County Regional Chamber of Commerce
2006 Conference Cleveland, Ohio

2. 25:75 Challenge
Chambers today
are looking to change their income ratio to operate more like a business.

3. What is your organization’s income ratio?
25:75 Challenge
What is your organization’s income ratio?
__ Membership:____ Non-dues

4. What goes into having an event?
Organization
Chairperson/Committee
Schedule/Timeline
Sponsorships
Marketing

5. Event Organization
One Place Information
Books vs. Files management

6. Book Construction
What Goes Into the
Event Book?

7. Scheduling
Schedule your Year
Create a repetitive Schedule
Train Your Members
Break The Rules

8. Generating Event Revenue
Who is your Sales Force
for the event?

9. Sponsorships: Hot Spots
Exclusivity on events top sponsorship opportunity
Logos, Logos, Logos
Complimentary vs. Free
Past data on the event
Contract = Marketing Dollars
Create sponsorships that are sponsor specific.

10. Create multiple marketing pieces for sponsorship of your events!

11. The Sponsorship needs to be in a contract form.

12. Quick Marketing Tips: Newsletter Email Telephone Table tents Calendars
Weekly
Signature Tag Lines
Telephone
On-hold message
Receptionist
Table tents
Calendars
Event Displays

13. Questions?