1. Rebekah Schilperoort CAREER PORTFOLIO

2. SUMMARY
Society of Professional Journalists award-winning, results-driven producer, editor and writer with more than 10 years’ professional online management experience and strong cross-team collaboration skills creating best-in-class web experiences. Leader with proven track record growing audience reach for one of the largest media networks in the world.

3. I have written & managed content around a wide variety of topics geared toward a diverse audience:

4. Ballard’s thriving nights
ROBINSON NEWSPAPERS – Online Content Manager, Reporter
THE WORK
Set daily direction of website news & feature coverage
Content planning for weekly print paper
Research, report, write, edit multi-media content on wide range of topics for SEO & AP Style
Train & manage editorial staff
Social media management
HIGHLIGHTS
Launched daily websites, ushering in a new, modern era for 100-year old community weeklies
In-depth coverage of Seattle Public Schools’ closures
In-depth coverage of major housing, land-use, demographic shifts in West Seattle and Ballard neighborhoods
Ballard’s thriving nights

5. MSN LIFESTYLE, FOOD & DRINK, BING – Managing Editor, Producer
THE WORK
Lead editorial strategy and programming for consumer-facing food & lifestyle sites
Manage content partnerships with top lifestyle media brands including Condé Nast, Hearst and TIME Inc
Responsible for meeting business KPIs and reporting results
Collaborate with engineering teams to launch new site tools and features
Create original, articles, galleries, blogs and video series on news and lifestyle topics
Create/manage team of freelance writers, budget
HIGHLIGHTS
Created “Most Popular” module to surface trending topics and drive engagement
Instrumental in growing Bing market share by 30% on high-profile Search Programming team
Created original video series: Sex By The Numbers (highest performing video series for Lifestyle)
Wrote banner story on the 2012 re-election of President Barack Obama
Consistent and significant MoM /YoY audience and engagement growth in key metrics (including social) through strategic original/curated content
Created and integrated editorial strategy to drive social engagement and key metric growth
Led media partnership for national “Dream Wedding” campaign with The Knot

6. LIFESTYLE CONTENT EXAMPLES: Blog and gallery originals demonstrate excellent editorial instincts, social reach and finely-tuned audience relevance.

7. Researched hot-button & trending topics for infographic experiences
SPECIAL PROJECTS
Primary media partner for The Knot’s national “Dream Wedding” campaign (2012 & 2013)
Developed story ideas with partner (articles, gallery, video)
Led programming efforts and coordinated promotion of timely content, including live video
Managed cross-promotion between MSN verticals
INFOGRAPHICS
Researched hot-button & trending topics for infographic experiences
Worked cross-team to produce, promote

8. SEX BY THE NUMBERS (original video series): Conceptualized series, daily/weekly management of on-air talent, content selection, promotion. Highest performing video series for MSN Lifestyle.

9. BING SEARCH PROGRAMMING
Researched, wrote & produced weekly news quiz
Live-wrote compelling headlines for “Trending Now” front page module and search-as-content articles, galleries
Drove millions of page views, search queries/month through timely content creation around shareable current events, pop culture, evergreen topics
Reacted to sudden and frequent shifts in strategy
Met monthly search-share goals through innovative strategies
Led programming efforts and freelance team
Hourly updates reflecting what’s “hot” online
One of many original programming ideas that drove millions in search and PVs

10. MILKEN FAMILY FOUNDATION – Web Strategist
THE WORK
Manage content strategy and user-facing design innovations for multiple websites, supporting K-12 education & medical advances
Write and distribute engaging features for social, web, newsletters (MailChimp)
Manage & develop strategy for social networks (Facebook, Twitter, YouTube, Instagram)
Analyze web traffic (Google Analytics)
HIGHLIGHTS
Worked with engineering on user-friendly site redesign
Created/implemented social media strategy (#MilkenAward)
Developed #MyTeacherRocks social campaign to reach/engage younger audience

11. SOCIAL MEDIA: Manage posts, drive click-through, engagement and overall strategy via high UI/shareable content for MSN Lifestyle, MSN Food & Drink, Milken Family Foundation.

13. CHARTBEAT HEAT MAP ANALYTICS
Tool shows how users are interacting with content in real time, allowing for adjustments to placements, images and headlines
CHARTBEAT HEAT MAP ANALYTICS
'Slow Cooker' slides are #1 and #2 best-performing stories on the page
Top Food & Drink stories retaining users
Currently 264k users on the page

14. ADOBE ANALYTICS Track data hourly, daily and over time
Identify user behavior patterns
Segmentation
Headline title report
Referral traffic
Content partners
Content type
Video stream starts/completes

15. RECOGNITIONS Best Site, Specialized Subject – The Heart Beat
Best in Class 2012 – MSN Lifestyle
University of Washington Pioneer News Group Excellence in Journalism Awards — Best Feature Writing
Best Newcomer Dating & Relationships Blog – The Heart Beat

16. FEEDBACK “hardworking, collaborative, and talented”
“stays ahead of trends”
“hardworking, collaborative, and talented”
“trust her to lead and develop a business”
“driven significant new traffic to our site”