1. Client Pitch Presentation
By: Mkt/571
January 26,2015
University of Phoenix
Heidi Kelley

2. Marketing
Objectives/Goals
Print Ad
Communication Mix
Brand Loyalty

3. The History of Barbie Mattel Creations founded 1945
The inspiration of Barbie creation
The first Barbie debuts 1959
Founded in 1945 By Ruth and Elliot Handler, Mattel was created, a few years later inspired by her daughter playing with paper dolls imagining them as college students, teachers, and other occupations rare to women.

4. SWOT Strengths: Top doll manufacturer
Selling in more than 150 countries world wide
Weaknesses:
Other dolls can enter the market
Decreased market presence
Product safety
Opportunities
Development of new dolls
Utilization of technology
Increased market demand globally.
Threats
Competition
Economic downturn
Low costing labor/technology
The SWOT of Barbie determined that the strengths and opportunities of Barbie are Mattel is the largest toy manufacturer operating and or selling Barbie products in more than 150 different countries. The weaknesses and threats to the doll are competitors, a decrease in Barbie on the market and the safety of the product for young girls.

5. Objectives/Goals Target girls the 4-13 year olds Benchmark sales
Maximize Sales and Revenue
The objectives and goals of Mattel’s Barbie product is to reach its target market of girls in the demographic of the 4-13 year old age range. The goal of the Mattel Barbie product is to benchmark product sales, and maximize the sales and revenue of the Barbie brand.

6. Communications Mix Product Promotion Consumer Place Price
The new communication mix of the Mattel Barbie is centered around the consumer the Product (Barbie) the Promotion (who is the target market), the product’s Price and Place(where can I buy it) will allow consumers to easily access and purchase the product.

7. Brand Loyalty Design new dolls that appeal to girls of all ages
Develop and promote a Barbie Loyalty Rewards Program
In an effort to keep consumers interested in the Barbie product, the doll must evolve with the changing times and technology to keep girls interested in the product. Developing a loyalty rewards program will build consumer brand loyalty as well as keeping consumer purchasing the product.

8. Inspiring millions of girls since 1959
Print Ad
Inspiring millions of girls since 1959

9. References:
The History of Barbie: Retrieved: (January 26,2015)
Communication Mix: Retrieved: (January 26,2015)
Brand Loyalty: Retrieved: (January 26,2015)