2. Learning Objectives:
Thursday 21st April How to use persuasion techniques effectively

3. Planning your advert Where will the holiday be?
Make up some facts eg Only 100 miles from the moon!
How will tourists get there?
Describe the vehicle.
What you might see on the journey?
Use emotive language if you can, such as thrilling, exciting, you’ll love it!
Why will visitors want to go there?
List some things they can do and give opinions about how great they are. (Activities, food, accommodation)
Developing: you can use words and techniques for effect
Securing: You use words and techniques for effect
Exceeding: You use techniques effectively, and you have a sophisticated vocabulary

4. Writing your advert
Using all the notes you have made, create an advert to persuade people to buy this holiday. It is very expensive, so your advert needs to be aimed at rich adults. Therefore your language needs to be formal. You should produce two or three paragraphs of writing. Try to write at your target writing level.
Developing: you can use words and techniques for effect
Securing: You use words and techniques for effect
Exceeding: You use techniques effectively, and you have a sophisticated vocabulary

5. Remember that you are writing to persuade.
Look at the chart, and think about which techniques you could use in your advert.
Not all of them would be appropriate, so choose carefully!
Developing: you can use words and techniques for effect
Securing: You use words and techniques for effect
Exceeding: You use techniques effectively, and you have a sophisticated vocabulary

6. Self assessment
Are you pleased with your work? Did you achieve your flight path skills?? Add a WWW and an EBI comment after your work. Be honest, and be kind to yourself! What level do you think your work is? Why?
WWW - A success of my work is...
EBI - To improve, I need to...
Level:
Level 5: you can use words and techniques for effect
Level 6: You use words and techniques for effect
Level 7: You use techniques effectively, and you have a sophisticated vocabulary

7. Homework
Complete your space advertisement in best (on paper). Make sure you include appropriate illustrations. Use colour to persuade, as well as your persuasive language.

8. Learning Objectives:
Friday 22nd April To identify and understand the features of a great speech To know how to deliver a great speech

9. When and why do people make speeches?

10. So what makes a good speech?

11. The two magic ingredients of a persuasive speech…
A great script, using persuasive techniques, short sentences, and hard-hitting vocabulary.
Fantastic delivery: speaking loud, clear and with passion.

12. Today we are going to focus on TECHNIQUES
What persuasive techniques can you remember?
Today, we are going to learn a cool way to remember them

13. You need AT LEAST three of these to make a great speech!
F E A R R R!
You need AT LEAST three of these to make a great speech!

14. You need AT LEAST three of these to make a great speech!
Facts and Opinions Emotive language Address the audience Repetition Rhetorical questions Rule of three
You need AT LEAST three of these to make a great speech!

15. Martin Luther King
Martin Luther King, Jr. (January 15, 1929 – April 4, 1968) was an American Baptist minister, activist, humanitarian, and leader in the African-American Civil Rights Movement. He is best known for his role in the advancement of civil rights using nonviolent civil disobedience based on his Christian beliefs. King became a civil rights activist early in his career. He led the 1955 Montgomery Bus Boycott and helped found the Southern Christian Leadership Conference (SCLC) in 1957, serving as its first president. With the SCLC, King led an unsuccessful 1962 struggle against segregation in Albany, Georgia (the Albany Movement), and helped organize the 1963 nonviolent protests in Birmingham, Alabama. King also helped to organize the 1963 March on Washington, where he delivered his famous "I Have a Dream" speech. There, he established his reputation as one of the greatest orators in American history. On October 14, 1964, King received the Nobel Peace Prize for combating racial inequality through nonviolence. In 1965, he helped to organize the Selma to Montgomery marches, and the following year he and SCLC took the movement north to Chicago to work on segregated housing. In the final years of his life, King expanded his focus to include poverty and speak against the Vietnam War, alienating many of his liberal allies with a 1967 speech titled "Beyond Vietnam". In 1968, King was planning a national occupation of Washington, D.C., to be called the Poor People's Campaign, when he was assassinated on April 4 in Memphis, Tennessee. His death was followed by riots in many U.S. cities. Wikipedia

16. Martin Luther King
Clip embedded in picture

17. Step 1: Identify
Highlight or underline all of the persuasive FEARRR techniques you can find in ‘I have a dream’.
Write the name of each technique you find in the margin

18. Step 2: Understand
Look over your notes. Which three techniques do you think are used most in Martin Luther King’s speech?

19. Repetition Emotive language Address the audience
Learning check! Who can give me an example of each of these techniques?

20. Step 3: Analyse P: One techniques used by Martin Luther King was… E:
Which persuasive techniques can you find in ‘I have a dream’, and why do you think each one is effective?
P: One techniques used by Martin Luther King was… E:
E: this is effective because…

21. Today we are going to think about how people deliver great speeches.
What do you think great ‘delivery’ means?

22. Today we are going to think about how people deliver great speeches.
Timing
Tone
Volume
Emphasis

23. King George VI
King George hated public speaking and thought he’d never be able to do it.
But in a time with no TV and when many people couldn’t read, radio speeches were the main form of communication.

24. Let’s watch the trailer: http://www.youtube.com/watch?v=pzI4D6dyp_o

25. After watching the trailer… What challenges do you think King George had with his delivery?

26. The Speech…
King George’s most crucial speech came at the start of WW2, when Britain had decided to go to war with Germany.

27. Now you are going to listen to the speech without the words in front of you. Think about the message King George is trying to communicate.

28. Which words or phrases can you remember from the speech
Which words or phrases can you remember from the speech? Write them in your books before you forget!

29. Which words or phrases can you remember from the speech?
The most memorable words are the ones that you say with passion, repeat, or leave a pause after.

30. Did you know...? The King’s Speech was only one paragraph long!
It’s all about speaking SLOWLY and CLEARLY!

31. Now let’s look at the written speech while we listen again.
Annotate it to include:
Where the King leaves a pause : II
Which words he emphasises: _____

32. So what have we learned? Speak slowly and clearly
Emphasise important words so people don’t get bored
Leave a dramatic pause after a really important point

33. Now practice reading sections of the speech to your partner.
Not at the top of your voice!!!
Give each other a WWW and EBI for your speech delivery

34. Plenary
Plenary questions