1. Incorporating Hearing Health into your Pharmacy’s Suite of Services
Pharmacies
Incorporating Hearing Health into your Pharmacy’s Suite of Services
A kiosk based solution for the Number One Problem facing the hearing instrument industry world wide –
a lack of qualified referrals and new customers

2. Hearing Loss is a Significant Health Issue
Over 70 million people in Canada and the United States have an untreated hearing loss
This group includes a growing number of younger people
Moderate or more severe losses present health, safety and lifestyle issues for your customers/patients
Losses may be medically treated (conductive) or permanent (sensorineural) – triaging individuals to the right health service provider is critical!
We should all know our hearing profile and what can be done to preserve or improve our hearing function 2

3. Hearing in the Pharmacy Environment
Pharmacies are trusted locations suitable for offering customers (patients) hearing testing/assessment services
Kiosks utilizing the Hearing Health Software to test and assess hearing function and are easy to incorporate into a typical community pharmacy floor plan
Accurate, audiologically rigorous testing and evaluation is completed by individual customers requiring no intervention by staff (somewhat akin to blood pressure monitoring)
Audiograms, assessments and coaching about follow-up are made available for each customer via
Testing, evaluation and consultation represents a new recurring revenue source 3

4. Ultimate Kiosk’s Full Solution
PROVIDES:
Self administered hearing test
Classification of hearing status
Interpretation of results
Counselling about next steps
Appropriate reports
Facility to book dispenser
appointments
Education about hearing health
Fully web enabled with back-end portal
Space for promotions and product
advertising is also available. Will
facilitate sale of new OTC products.
RESULTS IN:
Accurate pure tone results and
assessments (pattern and level -
normal, conductive, sensori-neural,
mixed – mild, moderate, severe,
profound)
New value added service for patients
Additional revenue for the pharmacy
Attractive, inviting, easy to use, informative 4

5. Hearing Triage Kiosk in a Pharmacy Environment of a 1000 patients
Patients over 40 and under 13
Kiosk tests hearing and sorts patients into standard audiological categories
At least 50% of those tested have a hearing problem that is either treatable (conductive) or permanent (sensorineural)
The Sensorineurals (typically 25%-30% of those tested) are prompted to seek further evaluation by the hearing health professional partnered with the pharmacy; up to half will be hearing instrument
candidates

6. Results in a Win-Win solution for all parties
Business Model Basics
Ontario Hearing Aid Centre professionals provide a complete solution for pharmacy patients…
The Kiosk provides industry-leading hearing health software, fully internet enabled for them to self test, learn about their hearing status and consider what next steps should be taken to preserve and/or rehabilitate it
It also prompts patient, when appropriate, to consider purchasing products the pharmacy offers for sale
Staff provide the further assessment, follow-up and support required by those patients with permanent hearing losses
Results in a Win-Win solution for all parties 6

7. Value Proposition Developing a Hearing Health Awareness Capability…
Offers a valuable new service for a large and growing demographic
Distinguishes community pharmacies from their big box competitors
Provides new revenue sources from
- direct referrals resulting in sales
- increased hearing-related product sales 7

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