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2.03: How to Solicit Grant/Foundation Money
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Grants and Foundations
Grant - non-repayable funds disbursed by one party; often a government department, corporation, foundation or trust, to a recipient, educational institution, business or an individual. Foundation - a legal categorization of nonprofit organizations that will typically either donate funds and support to other organizations, or provide the source of funding for its own charitable purposes.
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People who Benefit from Grants/Foundations
Undergraduate and Graduate Students Non-Profit Organizations Small Businesses Schools
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Considerations for Grant Money
Most grants are made to fund a specific project and require some level of compliance and reporting. Other grants can be given to individuals, such as victims of natural disasters or individuals who seek to open a small business.
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Grant Writing The grant writing process involves an applicant submitting a proposal to a potential funder, either on the applicant's own initiative or in response to a Request for Proposal from the funder. Most grant applications involve the following: Cover Letter Executive Summary Problem Statements/Need Description Budget Qualifications Conclusion Supporting Material
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Considerations for Foundation Money
Businesses, Groups, or Local Teams are considered for a donation from a foundation if they ask for a donation. You must go to a foundation to ask for a money, the foundation will not come to you and ask to give you money.
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Research Tools to Locate Funders
Foundations are usually local and are found by searching for non-profits in the area. Grants most often come from a wide range of government departments or an even wider range of public and private trusts and foundations.
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Advantages Gained by Local vs. National Businesses
Local Business You can get more of a personal meeting with the committee More than likely an individual in the community has won the particular grant National Business More opportunities for money at the national level Usually with easily recognizable company
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Following Up with Prospect/Sponsor
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Importance of Following Up
Most prospects don’t say “Yes” the first time by. Prospects want to know that you care about the business they are willing to offer you. Sometimes the prospect just needs a little reminder that you are still interested.
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How do you follow up? Keep all the business cards you have collected and any leads in a safe place. You may have to follow up more than once with prospective clients. Make an effort to remember new faces and names when meeting business prospects. Make your initial follow up with business prospects within 24 to 48 hours of your first contact with the prospects. You can use a quick call, letter or a brief to do so.
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Continued… Leave an optimistic, professional and friendly message if you call a business prospect and the answering machine picks up. Continue to follow up, according to your sales policy. Some companies use a standard follow-up process, making contact at 24 hours, 72 hours and 2 weeks Update your database any time you try to contact or do contact prospective clients. This can help you tailor your proposal each time you talk
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Ways to Follow Up w/ Potential Prospects
Fax Phone call Ex: This is Such And Such from My Organization. I just wanted to follow up on the sponsorship request I sent. Do you have a few seconds? Letter Face-to-face
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