1. Professional Development Seminar October 2008
Turn Public Speaking OBLIGATIONS…
Into Branding and Messaging
OPPORTUNITIES!
Presented by
Kara Kortman Schonberg
Thursday October 2, 2008

2. Introduction Brief audience survey Speaking obligations
Frequency
Purpose
Audiences
Comfort level consensus

3. Introduction Assessing your voice
Project management and public speaking
Fundamentals of effective speaking
Messaging and branding 101

4. Jazzed Up Public Speaking
Assessing your VOICE
? What is “voice” ?
Areas of expertise
Posture
Rapport with audience
Tone
Strengths
Non-verbal signals
Weaknesses
Nerves and emotions

5. Jazzed Up Public Speaking
Project management and public speaking
Start-to-finish process
Strategic approach
Prepare, prepare, prepare
Practice, practice, practice

6. Jazzed Up Public Speaking
Project management and public speaking
“The HORROR!”
What to do when you cannot pre-plan and practice
Relax
Remember
Rely
Secret weapon
Ongoing practice and preparation

7. Jazzed Up Public Speaking
Fundamentals of effective speaking
Preparation
Practice
Content (*messages*)
Delivery
Tone and volume
Non-verbal power

8. Jazzed Up Public Speaking
A word on preparation
Project management = your natural defense!
Do your homework
Create a timeline
Elect your guinea pigs
Create your content; tweak, tweak, tweak

9. Jazzed Up Public Speaking
A word on practice
Carefully select and WORK your guinea pigs
Video surveillance and/or mirrors – MANDATORY
Use a stopwatch!
Remember PM! Adhere to your timeline
Especially in the beginning……
COMPLETE NO LESS THAN 3 DRY RUNS!

10. Jazzed Up Public Speaking
What about content?
Messaging and branding….
More on that later!

11. Jazzed Up Public Speaking
Fundamentals of delivery
Where the rubber meets the road
YOUR VOICE
Appearance
Posture
Gesture
Voice volume and tone
Intonation

12. Jazzed Up Public Speaking
Fundamentals of delivery
The habits of highly effective pubic speakers
Energy
Bold voice
Enthusiasm
Powerful gestures
Audience involvement
Good posture
Eye contact
Strong stance
Pronunciation
Intonation

13. Jazzed Up Public Speaking
A reminder about preparation and practice
The habits of effective public speaking come only through
Knowing your material
Practicing your material

14. Jazzed Up Public Speaking
Tools, tricks and helpful hints
Knowing your audience – attention span
Using note cards
Transitioning from topic to topic
Letting PowerPoint work for you
Taking questions
Waking up your audience

15. Jazzed Up Public Speaking
Messaging and branding 101
Brief audience survey
Your company and its messages

16. Jazzed Up Public Speaking
Messaging and branding 101
What are KEY MESSAGES?
How do I use them?
GOOD message/BAD message… an exercise

17. Jazzed Up Public Speaking
Messaging and branding 101
The habits of effective messagers
Brevity
Tell the truth!
Big-picture thinking
Focus on brand essence
Collaboration
Know your strengths
Good counsel
Stay on strategy
Tell the truth

18. Jazzed Up Public Speaking
Messaging and branding 101
What is branding in laymen’s terms?
Why do I care?

19. Jazzed Up Public Speaking
Messaging and branding 101
The habits of effective branders
Be strategic
Know your product
Be truthful
Know your audiences
Be concise
Focus on points of distinction

20. Jazzed Up Public Speaking
Lagniappe - a word on media encounters
WARNING! “Is this thing on?”
Applying public speaking methods
Messaging, messaging, messaging
Bridging
Brevity
Breathe
Relax, Remember, Rely

21. Jazzed Up Public Speaking
Review
How can I turn my Jazzed Up public speaking skills into branding and messaging OPPORTUNITIES?
Use PM principles
Understand your brand
Know your message
Find your voice
Prepare
Practice
Remember the three R’s

22. Jazzed Up Public Speaking
Home work assignment – START TODAY!
Part 1 – Short presentation, recorded
Part 2 – Critique, share, practice
Part 3 – Long presentation, recorded
Part 4 – Critique, share, practice

23. Jazzed Up Public Speaking
Questions & Answers
Contact:
Kara Schonberg
Kortman Communication
(504)