1. Mason BRAND HISTORY FEATURES & BENEFITS COMPETITIVE SET
Established in Oakville in 1993 by Randy and Megan Mason
Randy is a UC Davis graduate with 44 years of vineyard and winery experience
Classically styled Napa Valley wines that are true to varietal character
Vineyard- driven winemaking that highlights Randy’s distinctive winemaking approach
Randy Mason has become known as one of the best Sauvignon Blanc producers in the country
Randy’s white wines have received tremendous accolades from the critics
High-quality sourcing and consistency due to long term grower relations and cultivating grapes on properties Randy has overseen for decades
Decoy, Honig, Groth, St. Supéry

2. Mason Wines 2016 Napa Valley Sauvignon Blanc
KEY SELLING POINTS
2016 Napa Valley Sauvignon Blanc
Napa Valley appellated with 90% of the fruit sourced from Yount Mill Vineyard, Napa Valley, 6% Oak Knoll, Napa Valley, and 4% Sonoma County. Cooling ocean breezes and morning fog during the warm growing season makes Napa Valley an ideal climate for this varietal. Slow and steady ripening resulting from the mostly moderate temperatures of spring and summer.
Fermentation is carried out in 100% stainless steel at a cold 50 ̊ F to retain aromatic qualities and crisp acidity. Lees aging (20%) and stirring 3-4 times per week brings texture to the final blend.
Aromas of orange blossom, peach, citrus, boxwood, floral, medium bodied, well balanced, round and juicy texture, palate of pear, peach, fresh tart apple, bright, lingering finish
v. 2016: 90pts Wine Spectator