1. Windows Live and Virtual Earth Building Mashups
Simon Davies
Developer and Platform Group Microsoft UK

2. Tonight's Agenda 6:30pm Introduction and Overview 7:45 pm Quick Break
8:00 pm Building Geo Mashups – Rob Blackwell AWS
9:15 pm Close

3. What is a Mashup?
Rapid development by combining available services with value-add “glue”
Granularity: fairly large
The sum is greater than the parts
Large number are geo-based
Examples:
– Search + Virtual Earth maps

4. Important Architectural Point
The final composition of the data occurs on the client machine
This is fundamentally different than traditional CGI, ASP or JSP models
This decentralizes your server architecture, offloading capex, opex, bandwidth, power and heat to the end-user’s machine
Mapping Data
Multiple Listing Data
Virtual Earth
John L. Scott
© 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

5. Windows Live Platform Ecosystem
Open Windows Live services to 3rd parties to create a virtuous ecosystem that mutually benefits users, developers, partners, advertisers and Microsoft.
Unique application capabilities
Large user base and multiple monetization models
More innovation in Windows Live services
More user value from Windows Live
Developers
Live Platform
Consumers
Partners and Advertisers
Larger advertiser base
Greater ability for ISV revenue share
More engaged and targetable user base
Unique advertising vehicles
© 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. 5

6. Windows Live Platform Applications Common Services Core Infrastructure IM
3rd Party
Applications
Spaces
Live.com
Video
Expo …
Common Services
Presence
Search
AdCenter
Mapping
Mobile …
Contacts
Identity
Storage
Core Infrastructure
© 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. 6

7. Platform Principles Users are in control of their personal data
Consistency
Easy for developers to make money
Any platform, browser, language, device
Straightforward low-friction licensing
© 2006 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

8. Windows Live Platform Services
APIs available today:
Search
Messenger bots, activities and add-ins
Gadgets
Contacts
Virtual Earth
Spaces
Expo
Custom Domains
Live Labs – Relay, STS, Photosynth

9. Gadgets for Live.com Mini applications…
9/11/2018 5:46 PM
Gadgets for Live.com
Mini applications…
Eye-popping UX with deep access to Web services
Simple for users to install and customize
…driving Traffic to partner assets…
Extends their reach beyond traditional properties
Increases engagement through aggregation and customization
…through multiple placement opportunities
Live.com
Windows Live Spaces
MicrosoftGadgets.com
© 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

10. Windows Live Gadgets Client Side Aggregation
Content from diverse domains brought together in an end-user configurable display space
Domain isolation via iframes
Gadget SDK provides cross-browser JavaScript UI framework
Available now to drop in to live.com and spaces.live.com personal pages

11. Windows Live Search
Programmatically construct search queries, receive structured results via SOAP API
Search macros provide customised “search engine”
Search Box enables “in site” search experience

12. Messenger Bots Automated contacts in Messenger
9/11/2018 5:46 PM
Messenger Bots
Automated contacts in Messenger
Easily connect to your customers, 24x7
From simple text to rich activities
Driving traffic to your assets
Extends your reach beyond traditional properties
Spreads virally
© 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

13. Messenger Activities API
9/11/2018 5:46 PM
Messenger Activities API
Rich applications shared between users within Messenger
Natural extensions of the IM conversation
Rich multi-user AJAX-based mashups
Driving traffic to your assets and enabling new scenarios
A new way to display content
New support and commerce scenarios
Deeper user engagement
Available through
Placement in Messenger
Launched from any web site
SDK available on dev.live.com
© 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

14. Bot User Growth
Two of the largest Bots on Messenger have spread virally by word-of-mouth: no advertising
0 to 7.8M users in 7 months
generates 8M queries per month
© 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

15. Case Study: Bot Minutes Growth
© 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

16. UK Messenger reach\usage
In October, Messenger reached 15.1 Million Unique Users
On average, users have 73 buddies on the buddy list.
12 billion IM messages are sent every month.
15% of users log to IM for 1-2 hours per day
74% of all UK Instant Messenger users use MSN Messenger

17. Windows Live Messenger Bots and Activities
© 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

18. Virtual Earth JavaScript API to programmatically control map viewer
View lat/long location
Set view extent
Place pushpins
Draw lines
Handle mouse events – App specific popups
Show roadmaps, aerial photos, birdseye views, etc.
Virtual Earth 3D terrain mapping

19. Virtual Earth
© 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

20. Licencing
Virtual Earth offers an incredible free service for developers:
There is no need to register with us, you can just use the API anonymously.
You have permission to use our map service on commercial websites for free i.e. our free access doesn’t just limit you to “non commercial” use.
You get at least 100,000 transactions per day free of charge which could equate to as many as 800,000 map tiles served per day free of charge. If you need to exceed these limits please contact and we’ll considering waiving the limit on a case-by-case basis, or contact the Virtual Earth Team to discuss a commercial agreement.
For full terms and conditions see

21. Windows Live Contacts Control
Enable end-users to use their Windows Live Contacts with your web apps
Convenience – shopping cart order completion
Socialization – share with friends
Windows Live Contacts = Windows Messenger Addressbook, Hotmail Addressbook
240+ million active end-users
More than 14 billion contact records worldwide
Any web server, most modern browsers

22. Contacts Control Usage Model
Web app specifies size & location of HTML element
User clicks link to sign into live.com domain
User’s contacts displayed in control
User selects one or more contacts, clicks Submit
User reviews selected info, clicks Send
Web app receives selected contacts in OnData event

23. Windows Live Contact Control
© 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

24. Resources Windows Live Developer Platform: http://dev.live.com
Danny Thorpe's Blog:
VE licence:
VE community site:
Live Local Preview
Live Local Collections:
Bird’s Eye Tourist:
Live Labs:
ASP.Net AJAX:
Virtual Earth Licencing Queries:
Virtual Earth Commercial Agreements:

26. ©. 2006 Microsoft Corporation. All rights reserved
© 2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.