1. Events, Online and Beyond
Video storytelling
Events, Online and Beyond

2. About us
Melissa Murphy Director of Special Events 13 years at Saint Ignatius High School in Cleveland
Angela LoBue Manager of Communications Six years at Saint Ignatius High School in Cleveland
Evolution of roles – Melissa in terms of number of events, Ange in terms of department shifts

3. How do you use video?

4. Why use video? Evolution and objectives
Started using videos in 2010
Began with Alumni Appreciation Dinner
Videos acted as an addition to event
2011 introduced video into Athletic Hall of Fame event
Videos replaced honoree remarks
2012 combined awards to create Alumni Awards Night

5. Why use video? Evolution and objectives
Choosing a partner – vendor relationships matter
Thinking beyond one single event
Community is the Classroom used for Leadership Level Thank You event
Advancement and Communications working together
Pros/cons, feedback received
Alumni Awards Night, Athletic Hall of Fame, Freshman Family Welcome (Admissions), Holiday videos Thanksgiving, Christmas, Leadership Reception, Reunion Invitations, Wildcats Roar, Christmas Food Drive, Donor Relations, Annual Fund, Giving Day, Scholarship Drive, Enrichment Programs (Admissions), Game Day Experience, Adult Spirituality Invitation, Parent Club programs

6. Vendor relationships matter
Local production company relationship was established
Shared video content
Ability to conduct interviews outside of state
Ease of access to campus
Comfort level between client and vendor
Access to historical archives
Video storage and hosting availability
Deep understanding of school’s mission
The more you do, the more you’ll do.
In-house videos, scheduling

7. Video best practices Keep videos around 3 minutes in length
No more than 7 interview subjects
Incorporate past video footage when possible, augment with still photos
Change up camera angle and background options
Brand videos with lower thirds, design elements, “spinning seal”
Three versions of event video - :30, :60, full length

8. The beauty is in the details

9. Where do the videos go? Enewletters YouTube Channel At event
thank you/follow up
Burn DVDs for honorees
Posted to website
In-game videos
Shared on social media – instagram, Facebook, Twitter

10. Beyond video during events
Consider using Facebook Live
Broadcasting and archiving events
Capture your own b-roll

11. Thank you
Questions?
For more videos, visit our YouTube Channel at youtube.com/SIHSCleveland